[ { "role": "Chief Product Officer", "company": "Leapforward.AI Pty Ltd", "endYear": "2024", "endMonth": "11", "location": "Sydney, NSW", "startYear": "2023", "startMonth": " 7", "currentRole": false, "description": "I led the strategic design, development, and launch of their second-generation B2B2C mobile app, replacing their web-based MVP. The app guides customers through a six-week ‘return to work’ program focused on improving their physical health, mental clarity, and emotional resilience, ultimately empowering them to achieve holistic well-being. \n\nKey Achievements \n•\tOversaw the design and integration of a generative AI 'digital coach', which provides personalised advice and recommendations to boost customer engagement and program success. \n•\tResponsible for the entire product lifecycle, from ideation to roadmap definition to post-launch optimisation, product versioning, and licensing. \n•\tRedeveloped the go-to-market and product pricing strategy. \n•\tIn partnership with the CEO/Founder, pitched to seed investors, resulting in a $1M offer on a $10M valuation and receipt of a term sheet. Oversaw the subsequent due diligence processes.\n" }, { "role": "Retail Transformation Leader – APAC ", "company": "NCR", "endYear": "2022", "endMonth": "6", "location": "Sydney, NSW", "startYear": "2021", "startMonth": "3", "currentRole": false, "description": "Established NCR's professional services consulting capability in the APAC region as part of a broader strategic transformation to become a software- and services-led trusted advisor to banking, retail, hospitality, and IT&T clients. \n \nKey Achievements \n•\tDeveloped a series of C-Suite/Board thought leadership briefings on emerging opportunities in the retail sector. \n•\tIdentified complementary technology partners and developed joint business cases and technology demonstrations. \n•\tDeveloped a commercial proposal for a major Australian retailer to conduct a 10-store autonomous checkout pilot worth $5M+. \n" }, { "role": "Director of Innovation & Transformation ", "company": "Wunderman Thompson", "endYear": "2020", "endMonth": " 7", "location": "", "startYear": "2017", "startMonth": "12", "currentRole": false, "description": "Led a national consulting practice comprised of strategy consultants, business and data analysts and customer experience designers, with P&L responsibility. \n \nKey Achievements \n•\tOversaw the redesign of the Woolworths Supplier Portal (involving a complete re-platforming onto the Salesforce Community Portal). \n•\tLed the customer experience redesign of the Velocity Frequent Flyer loyalty portal (involving a complete re-platforming to Adobe Experience Manager). \n•\tLed a service design review of Dan Murphy’s ‘Click and Collect’ service offering, encompassing digital and offline customer experience and store & team processes and system interfaces. \n•\tDeveloped a ‘Conversational Content’ (chatbot) strategy for Services Australia. \n•\tDeveloped a ‘digital workspace’ strategy and led the subsequent intranet platform redesign for IP Australia. \n•\tDeveloped a customer loyalty program & strategy options paper for Baby Bunting Group Ltd. \n•\tDeveloped a ‘2024 digital strategy’ thought leadership plenary presentation and corresponding workshop session for GlaxoSmithKline (GSK). \n•\tDeveloped a digital student experience strategy and corresponding data and personalisation roadmap for the Australian Graduate School of Management (AGSM). \n" }, { "role": "Snr Project Lead – Client & Case Management Platform ", "company": "LegalAid NSW", "endYear": "2017", "endMonth": "9", "location": "Sydney, NSW", "startYear": "2017", "startMonth": "2", "currentRole": false, "description": "I led a multidisciplinary (contractor) project team, overseeing requirements gathering, analysis, and solution design (technical and UI) using service design methodology. \n \nKey Achievements \n \n•\tElicited business requirements, developed RFI/RFP documentation, and conducted vendor selection process. \n•\tConducted vendor interviews, shortlisting and preliminary commercial discussions. \n•\tRan a ‘proof of concept’ exercise with 3 shortlisted vendors. \n•\tFinalised vendor selection, including chairing the selection committee. \n•\tDeveloped a revised $20M+ business case and prepared project charter & governance. \n•\tManaged day-to-day vendor project team for project initiation. \n" }, { "role": "Director – Digital (Interim) / Product Director ", "company": "Service NSW", "endYear": "2016", "endMonth": "12", "location": "Sydney, NSW", "startYear": "2014", "startMonth": "4", "currentRole": false, "description": "Day-to-day leadership of a multi-disciplinary digital product team (augmented by contract resources as required). Responsible for designing, developing, launching and operating a range of complex, high-volume online citizen self-service transactions. Managed a $1.5M+ p.a. budget for external project resources. Engaged and managed vendors delivering $3M-$5M+ build capability. \n \n \nKey Achievements \n \n•\tAuthored digital strategy to underpin a multi-year ‘digital transformation’ program of work. \n•\tLed the design, development and launch of the MyServiceNSW Account digital citizen identity service, winning the 2016 Premier’s Award for Public Service Innovation. \n•\tLed the design, development, and launch of the NSW government digital driver licence mobile app capability, which was Australian first. \n•\tDeveloped a customer identity verification framework to facilitate secure digital self-service transactions. \n•\tChaired or facilitated multiple steering committees responsible for reviewing & approving regulatory, process or technology change recommendations required to enable citizen digital self-service. \n" } ]