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July 23, 2025
Deanie
Sultana
she/her/hers
Global Marketing & Communications Specialist
New South Wales
Brand statement
Seasoned marketing and communications specialist adept at unleashing growth through strategic planning and tactical execution.
Career Journey
Career Story
A‬†seasoned‬†senior‬†leader‬†with‬†extensive‬†B2B‬†experience‬†in‬†general‬†management,‬†marketing‬†and‬†communications.‬†Commercially-minded‬†with‬†a‬†steadfast‬†focus‬†on‬†the‬†bottom‬†line.‬†Committed‬†to‬†continuously‬†raising the bar and embracing new and innovative strategic approaches to drive business results.‬
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Freelance Marketing & Communications Consultant", "company": "Independent", "endYear": "2022", "endMonth": "12", "location": "Sydney, Australia", "startYear": "2023", "startMonth": "1", "currentRole": true, "description": "Marketing and corporate‬†consultant‬†providing‬†specialist‬†consulting‬†services‬†and‬†project‬†management‬†to‬†a‬†range‬†of‬†companies.‬†Partnered‬†with‬†clients‬†as‬†a‬†senior‬†level‬†independent‬†communications and marketing advisor providing a range of services including:‬\n●‬†Development and implementation of communications and marketing strategy‬\n●‬†Growth marketing, customer acquisition, account-based marketing\n●‬†Public relations, media engagement and media training‬\n●‬†Crisis management and crisis preparedness‬\n●‬†Branding and positioning‬\n●‬†Client communications‬" }, { "role": "VP, Media & Events", "company": "Thomson Reuters", "endYear": "2022", "endMonth": "12", "location": "Sydney, Australia", "startYear": "2022", "startMonth": "1", "currentRole": false, "description": "Responsible for leading four events businesses and a team of 50 professionals spanning Asia, Middle East,‬†Australia and New Zealand. Full P&L responsibility with annual revenue upwards of $10m and year-on-year‬†growth of 30%+. Key areas of oversight included team leadership and coaching, customer acquisition, lead‬†generation, content development, growth strategy development and execution, marketing and‬†communications.‬â€" }, { "role": "VP, Marketing", "company": "Thomson Reuters", "endYear": "2021", "endMonth": "12", "location": "Sydney, Australia", "startYear": "2021", "startMonth": "2", "currentRole": false, "description": "Responsible‬†for‬†leading‬†the‬†planning‬†and‬†execution‬†of‬†marketing‬†programs‬†and‬†campaigns‬†across‬†Asia‬†Pacific‬†and‬†Emerging‬†Markets‬†including‬†strategy,‬†operations,‬†brand,‬†product,‬†lead‬†generation,‬†business‬†development,‬†partnerships,‬†content,‬†digital,‬†social,‬†ecommerce‬†and‬†events.‬†Leading‬†a‬†large‬†and‬†widely-dispersed‬†team‬†of‬†field‬†marketers‬†and‬†marketing‬†specialists‬†to‬†drive‬†high‬†impact‬†marketing‬†initiatives‬†which‬†deliver‬†a‬†meaningful‬†and‬†measurable contribution to the company’s overall performance and growth.‬â€" }, { "role": "VP, Global Head of Marketing & Communications", "company": "Nielsen", "endYear": "2020", "endMonth": "4", "location": "Singapore", "startYear": "2010", "startMonth": "4", "currentRole": false, "description": "Responsible‬†for‬†developing‬†and‬†executing‬†high‬†impact‬†communications‬†and‬†marketing‬†strategies‬†in‬†collaboration‬†with‬†global‬†and‬†regional‬†executive‬†leadership‬†teams‬†and‬†cross-functional‬†stakeholders.‬†Responsibility‬†spanning‬†corporate‬†communications,‬†internal,‬†change‬†and‬†executive‬†communications,‬†thought‬†leadership,‬†content‬†marketing,‬†public‬†relations,‬†social‬†media,‬†marketing‬†and‬†brand,‬†digital‬†marketing,‬†client‬†communications,‬†client‬†acquisition, crisis management and events.‬\nPrevious roles with Nielsen‬:‬†Head of Global Markets Marketing & Communications (2016 - 2019)‬;‬†Vice President, Marketing & Communications, Southeast Asia, North Asia and Pacific (2014 - 2016)‬; Executive‬†Director,‬†Corporate‬†Communications‬†and‬†Public‬†Relations,‬†Southeast‬†Asia,‬†North‬†Asia‬†and‬†Pacific‬\n†(2012 - 2014)‬; Executive‬†Director,‬†Marketing‬†&‬†Communications,‬†Media‬†Division,‬†Asia‬†Pacific,‬†Middle‬†East‬†&‬†Africa‬†(2011 ‬â€-†2012)‬; Director, Marketing & Communications, Online Division, Asia Pacific (2010 - 2011)‬â€â€" } ]
Career & Personal Growth
My career goal is...
My career goal is to undertake fulfilling work leveraging the skills that I have gained over the course of my career. Additionally, I am seeking a role which provides me with flexibility beyond the 9-5 of corporate life.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Work Preference
Prefered Working Location
Sydney, NSW
Work Preference
WIP
Expertise & Skills
Primary Expertise
Marketing
Secondary Expertise
Strategy
Seniority Level
20 - 25 years
Key Skill
Communication
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning