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July 23, 2025
Nicole
Bowes
she/her/hers
Head of Product and Growth
Victoria
Brand statement
I’m an expert at driving Product-Led Growth, turning great products into powerful customer acquisition and revenue engines through smart design, data, strategy and execution.
I have a knack for spotting hidden patterns in data, which sometimes feels like solving a mystery without a detective hat!
Career Journey
Career Story
I thrive at the intersection of product, marketing, and growth, turning great products into powerful revenue drivers. With 15+ years in Product-Led Growth (PLG), go-to-market strategy, and sales enablement, I specialize in driving customer adoption, shaping positioning, and executing data-driven marketing strategies that fuel scalable success.
I’ve owned GTM strategy and execution for a global SaaS product, built and led product marketing functions in scaling companies, and helped differentiate products in competitive markets through sharp messaging and market insights.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Head of Product and Growth", "company": "Vervoe", "endYear": "", "endMonth": "", "location": "Melbourne, Vic", "startYear": "2020", "startMonth": "3", "description": "Vervoe is an AI-powered hiring platform that helps companies assess candidates through skill-based tests, enabling more accurate and unbiased hiring decisions." }, { "role": "Head of Product Marketing", "company": "Whispir", "endYear": "2020", "endMonth": "3", "location": "Melbourne, Vic", "startYear": "2018", "startMonth": "4", "description": "Whispir is a cloud-based communication platform that enables businesses to automate and personalize customer and employee interactions across multiple channels, driving engagement and improving operational efficiency." }, { "role": "Product Marketing and Partnerships Lead", "company": "Envato", "endYear": "2018", "endMonth": "4", "location": "Melbourne, Vic", "startYear": "2014", "startMonth": "4", "description": "Envato is an Australian company that operates a group of digital marketplaces offering creative assets such as website themes, graphics, videos, audio, photography, and 3D models. Founded in 2006 by Collis Ta'eed, Cyan Ta'eed, and Jun Rung, Envato is headquartered in Melbourne, Australia." } ]
Career & Personal Growth
My career goal is...
Owning GTM strategy and execution for a global SaaS product.
Driving customer adoption and revenue growth through data-driven marketing.
Building and leading a product marketing function in a scaling company.
Shaping positioning and messaging to differentiate a product in competitive markets.
Expanding your expertise in growth strategies, sales enablement, and market research.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Work Preference
Prefered Working Location
Melbourne, Vic
Work Preference
WIP
Expertise & Skills
Primary Expertise
Marketing
Secondary Expertise
Project - Program - Product Delivery
Seniority Level
10 - 15 years
Key Skill
Analytics,Communication,Creative thinking,Data analysis,Growth,Google Analytics,Hubspot,Leadership,Marketing,Product management,Social media,Strategic planning
Impact
What type of impact are you interested in making?
I’m passionate about creating market-leading products and driving sustainable growth by shaping strategies that deliver real, measurable impact for businesses and customers.
Impact By Numbers
15+ Yrs
Over 15 years in marketing and product management
8 Brands
Launched 8 brands, boosting market share and rev
$50M+
in topline growth
Flair
Outside of work, I volunteer with New Day Box, helping women in domestic violence shelters restart with essentials. I’m also building an automated system for campaign launches and pricing strategies to streamline execution. And when I’m not doing that, I’m training for a marathon—not just for the challenge, but because running is the ultimate mental game (and a great excuse to overanalyze shoe technology)
Beyond the Bio
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Learning
Bachelor of Communications (Public Relations) | RMIT University (2002 – 2005)