[ { "role": "Owner/Consultant", "company": "Haych Consulting", "endYear": "", "endMonth": "", "location": "Torquay, Victoria", "startYear": "2022", "startMonth": "12", "currentRole": true, "description": "Consultant and Fractional Director of E-commerce and Digital Marketing, I partner with companies to unlock their full potential, focusing on strategic development, team leadership, and commercial success. " }, { "role": "Head of Marketing (Interim, part-time)", "company": "Catch (Wesfarmers Group)", "endYear": "2024", "endMonth": "6", "location": "Melbourne, Victoria", "startYear": "2023", "startMonth": "11", "currentRole": false, "description": "Led Catch's marketing function through a period of change, driving commercial performance across paid media, CRM, creative and insights. Optimised the performance marketing engine, aligned cross-functional efforts, and partnered with senior leaders to deliver growth-focused initiatives." }, { "role": "Head of Digital Marketing (Part-time)", "company": "Patagonia Inc", "endYear": "2024", "endMonth": "4", "location": "Torquay, Victoria", "startYear": "2023", "startMonth": "5", "currentRole": false, "description": "Directed Patagonia's regional digital strategy, balancing global brand integrity with local execution. Delivered high-impact campaigns and consistent consumer experiences across all digital touchpoints." }, { "role": "Head of Marketing", "company": "Factorie (Cotton On Group)", "endYear": "2022", "endMonth": "11", "location": "North Geelong, Victoria", "startYear": "2021", "startMonth": " 7", "currentRole": false, "description": "Redefined Factorie’s marketing approach, leading the team to achieve 23% online sales growth. Owned P&L, revitalised brand strategy, and built a high-performance team culture." }, { "role": "Head of Trade & Business Development - Ecommerce", "company": "Cotton On Group", "endYear": "2021", "endMonth": "9", "location": "North Geelong, Victoria", "startYear": "2017", "startMonth": "9", "currentRole": false, "description": "Drove e-commerce growth from $50M to $300M across global brands. Built and scaled a performance marketing function with a $20M budget, leading cross-functional teams and strategic digital initiatives." }, { "role": "Digital Marketing & Ecommerce Manager", "company": "Factorie (Cotton On Group)", "endYear": "2017", "endMonth": "9", "location": "North Geelong, Victoria", "startYear": "2016", "startMonth": " 7", "currentRole": false, "description": "" }, { "role": "Digital Brand & Ecommerce Manager", "company": "Rip Curl & Ozmosis", "endYear": "2016", "endMonth": " 7", "location": "Torquay, Victoria", "startYear": "2014", "startMonth": "2", "currentRole": false, "description": "" } ]