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July 23, 2025
Nigel
Lopez-McBean
Creative & Startup Leader
New South Wales
Brand statement
Emmy®-nominated storyteller and creative leader specialising in new approaches to integrate creativity, technology, insights, and data.
Career Journey
Career Story
I’ve never followed a straight path. Instead, I’ve chased ideas, instincts, and the pull of creative challenges that refuse to be ignored.
My career has been a series of unexpected turns: broadcast, marketing & advertising, film, startups, each step guided by a deep fascination with how stories shape us, move us, and reveal something true about the world.
I've worked in London, Los Angeles, Sydney and New Zealand and all have left an imprint on my approach to creativity, from building an LA indie content studio from nothing to currently understanding that data can be deeply human, and technology can amplify the new and impactful voices.
I've been privileged to independently work with some of the world's most progressive brands - Disney, Netflix, Amazon, Snap, Apple, Airbnb, Levi’s, Sonos. I believe creativity is a force multiplier, a way to shift perspectives. The best stories don’t follow a straight line. Neither do the most impactful careers.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Fractional CEO", "company": "Narrative Muse", "endYear": "", "endMonth": "", "location": "Sydney + Los Angeles", "startYear": "2022", "startMonth": "5", "currentRole": true, "description": "Lead a next-gen content and audience intelligence platform, turning future-facing audience insights into creative strategy for the TV, film, and publishing industries." }, { "role": "Co-Founder", "company": "DBP Donut (acquired)", "endYear": "2021", "endMonth": "5", "location": "Los Angeles", "startYear": "2016", "startMonth": "10", "currentRole": false, "description": "Scaled from a $500K seed investment to $17M revenue in two years by leveraging audience intelligence and creative innovation. \n\nLed a 15+ person creative team, producing content for Amazon, Disney, NBC, Snap, Bumble, Lyft, Sonos and Levi's.\n\nDBP Donut was named one of Fast Company's \"World's Most Innovative Companies.\"" }, { "role": "Director, Creative Services", "company": "Optus", "endYear": "2016", "endMonth": "9", "location": "Sydney", "startYear": "2013", "startMonth": "5", "currentRole": false, "description": "Led a 35-person in-house creative team with a $9M budget. Won 22 international creative awards. Recognised for outstanding leadership and creative impact as Employee of the Year." } ]
Career & Personal Growth
My career goal is...
To maintain my love of creativity and continue to leverage that as a strategic advantage in every possible situation.
https://nigellopezmcbean.com
https://www.laetro.com/creatives/nigellopezmcbean
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Work Preference
Prefered Working Location
Sydney
Work Preference
WIP
Expertise & Skills
Primary Expertise
Advertising
Secondary Expertise
Innovation
Seniority Level
15 - 20 years
Key Skill
Advertising,Artificial intelligence,Brainstorming,Content,Creative thinking,Creativity,Data analysis,Effective presentation,Brand,Innovation,Leadership,Marketing,Problem solving,Project management,Public speaking,Storytelling,Strategic planning,Strategy
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning