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July 23, 2025
Blair
Smith
he/him/his
Founder & CEO of GoFetch (peer to peer delivery app) and Owner of Greywoods Growth Coaching
Victoria
Brand statement
GTM (go-to-market) expert and strategic marketer. I help new ideas launch well.
Career Journey
Career Story
When Newscorp ranked my start-up #1 for unaided brand recall in 2017, I realised I might be pretty good at brand & go-to-market strategy. I now help business owners and start-up founders launch well - and then grow in a sustainable and clever way.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Director", "company": "Greywoods Consulting", "endYear": "2025", "endMonth": "3", "location": "Daylesford, Victoria", "startYear": "2020", "startMonth": "2", "currentRole": false, "description": "Greywoods is a growth coaching service for Small Business Owners and Start-Up Founders. Offering fortnightly coaching sessions and quarterly sprints of work designed to hit articulated goals and trigger meaningful and controllable growth." }, { "role": "PIP - Partner in Performance (SME Business Consultant)", "company": "Philotimo Global", "endYear": "2022", "endMonth": "5", "location": "Collingwood, Victoria, Melbourne", "startYear": "2020", "startMonth": "12", "currentRole": false, "description": "As performance and growth specialists, Philotimo works with SME business owners to address challenges in sales and growth, finance and operations, and structure and leadership. With a focus on cataloguing every possible issue a small business owner could face, my role as a Partner in Performance (PiP), was to consulting 18 SMEs and document the issues and improvements." }, { "role": "Founder & CEO ", "company": "GoFetch ", "endYear": "2019", "endMonth": "3", "location": "Melbourne, Victoria", "startYear": "2015", "startMonth": "12", "currentRole": false, "description": "GoFetch was a bit like Uber for Things. The customer enters pick up and drop off points and any one of 8000 Fetchers can accept the job and perform the delivery. I conceived the business myself and quickly found angel investors that allowed us to develop a team. Launching in November 2015 in Melbourne the app is now live in all east coast capitals and largely funded by major transport companies who use the on-demand nature of GoFetch’s model to complement their traditional delivery options. I successfully exited in 2020." }, { "role": "Group Marketing Manager", "company": "Salta Property Group", "endYear": "2015", "endMonth": "11", "location": "Melbourne, Victoria", "startYear": "2014", "startMonth": "4", "currentRole": false, "description": "Salta Properties operates across the commercial, industrial, retail, and residential construction and property sectors. My role was as marketing lead for each of these. Starting with a full strategic brand review I led the design and launch of USP & target audience definition for each segment as well as the accompanying digital design elements. A diverse role reporting directly the Chairman for 2 segments and the CEO for others, I had an extensive staff base and many internal and external stakeholders. I left to start my app, but loved this role." } ]
Career & Personal Growth
My career goal is...
Hello. Much of my career was in CMO roles (GM Marketing for Becton, Salta Property) and major contracts with Connector Motorways (Lane Cove Tunnel SYD), Places Victoria and Transurban. But I am also known for my work as a Business Coach to regional Victorian start-ups and small businesses via my consultancy, Greywoods - and for being the Founder and CEO of GoFetch, a tech start-up that I conceived, ran and successfully sold in 2020. In terms of what I'm looking at: fractional work helping SME owners, C-Suite and Leadership Teams with growth. That can be either as CMO or as an executive coach, business analyst and consultant focused on help to pivot your business and embed the processes required to achieve defined goals.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0413262999
Email
blair_09@me.com
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Work Preference
WIP
Expertise & Skills
Primary Expertise
Executive Leadership
Secondary Expertise
Marketing
Seniority Level
10 - 15 years
Key Skill
Accountability,Advertising,Business management,Business Operations,C-Suite,Coaching,Communication,Creativity,Brand,Growth,Goal-setting,Management consulting,Marketing,Mentoring,Product development,Project management,Strategic planning,Strategy,Written communication
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
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Fun fact 3
Learning
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