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July 23, 2025
Joe
Lynch
Qualitative (or Quant) Research Director
New South Wales
Brand statement
Career Journey
Career Story
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "VP Global Insights", "company": "BBC Studios", "endYear": "2016", "endMonth": "12", "location": "Sydney", "startYear": "2014", "startMonth": "8", "description": "Led the regional insights team to ensure needs of internal stakeholders were met by leveraging commercial insights uncovered from vast and complex data sources, during which time I received the global Rising Star award." }, { "role": "Partner", "company": "The Seed", "endYear": "2010", "endMonth": "7", "location": "Sydney", "startYear": "2007", "startMonth": "6", "description": "Co-managed a strategy consultancy comprising a team of diverse researchers, servicing a variety of clients utilising both qual and quant methodologies. Successfully achieved double digit revenue growth each year." }, { "role": "Research Director", "company": "Nunwood (now KPMG)", "endYear": "2012", "endMonth": "12", "location": "New York", "startYear": "2010", "startMonth": "8", "description": "Led the qualitative team for North America and managed a diverse range of clients including large-scale, international and multi-disciplined, Virgin being the biggest." }, { "role": "Strategy Consultant", "company": "Linchpin Insights (freelance)", "endYear": "2025", "endMonth": "3", "location": "Sydney", "startYear": "2017", "startMonth": "1", "description": "For almost a decade, I have successfully built an eclectic clientele ranging from major corporations, start-ups, and non-profits as well as many agencies, helping to solve all kinds of consumer, brand/product and business challenges, utilising an extensive set of (qual & quant) research tools." }, { "role": "Senior Consultant", "company": "The Leading Edge", "endYear": "2007", "endMonth": "5", "location": "Sydney", "startYear": "2005", "startMonth": "1", "description": "Managed a client portfolio of over $1 million, employing a diverse mix of strategic research solutions, whist also mentoring junior researchers; led the launch of a new media arm, exceeding profit targets in the first year." } ]
Career & Personal Growth
My career goal is...
I love what I do and enjoy working with clients who have similar attitudes to work and thrive off getting things done. I like challenges and am a lifelong learner, so I don't mind being thrown in at the deep end. At this stage of my career, I believe I bring a lot more to the table than your average researcher with 20+ years of experience because of all the different roles I've had across multiple geographies and there's nothing that keeps you sharper than having to find every single brief yourself when you're a freelancer.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0475725435
Email
joe@linchpininsights.com
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Work Preference
WIP
Expertise & Skills
Primary Expertise
Strategy
Secondary Expertise
Business Operations
Seniority Level
20 - 25 years
Key Skill
Active listening,Adaptability,Advertising,Brainstorming,Coaching,Communication,Creativity,Critical thinking,Data analysis,Emotional Intelligence,Evidence collecting,Management consulting,Observing,Presenting,Product development,Researching,Storytelling,Strategy
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning
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