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July 23, 2025
Edward
Chen
he/him/his
Analytics Engineering Leader | Applied ML for Decision Enablement | Data Modeling & BI Strategy
New South Wales
Brand statement
Career Journey
Career Story
I began my career at the intersection of data engineering and business analytics, building a deep technical foundation in data warehousing, business intelligence, and reporting systems. Over time, I evolved into a strategic leader who can bridge the gap between complex data ecosystems and executive decision-making. I’ve led high-performing teams across financial services, health, and digital platforms—delivering large-scale remediation initiatives, customer strategy transformations, and AI-driven solutions that have consistently moved the needle on business performance. My journey has always been driven by curiosity, a passion for simplicity in design, and a desire to make data truly actionable for organisations.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Principle consultant - Contract", "company": "ADC Consulting", "endYear": "2024", "endMonth": "12", "location": "Sydney", "startYear": "2024", "startMonth": "8", "currentRole": false, "description": "Lead data strategy design and execution for private health insurance clients, delivering scalable solutions\naligned with their data migration and data transformation initiatives.\nKey Achievements:\n• Building and mentoring high performing data teams of 7 Data Analysts, achieving a 60% increase in project\ndelivery efficiency and skill enhancement across the data migration team.\n• Standardising dashboard redesign processes by building a robust data presentation layer, reducing project\ntimelines by 50%.\n• Directing pre-sales efforts for Data Lakehouse design and reporting solutions,\nsecuring over $450k in new business within the first 2 months." }, { "role": "Executive Manager Data Analytics (Head of)", "company": "Commonwealth Bank", "endYear": "2024", "endMonth": "4", "location": "Sydney", "startYear": "2021", "startMonth": "10", "currentRole": false, "description": "Led a strategic remediation initiative for the executive team, ensuring compliance with Royal Commission and\nASIC directives, focused on data integrity, customer experience, and regulatory adherence in large-scale data\nremediation within banking.\nKey Achievements:\n• Exceeded a complex remediation deadline by months, streamlining 300k+ cases by leveraging data-\nbacked insights to optimise executive decision-making and improve operational efficiency.\n• Developed a self-serve analytics platforms in retail banking using Power BI and remodeling of legacy data\nstructures, enhancing customer strategy and operational efficiency through actionable insights.\n• Increased data ingestion throughput by 300%, driving operational improvements and faster data availability.\n• Reduced 'problematic' customer segments by 75%, accelerating the customer remediation process.\n• Lead and coached a team of 15 data professionals, resulting in 4 promotions in 2023." }, { "role": "Senior Manager Data Decisioning", "company": "Commonwealth Bank", "endYear": "2021", "endMonth": "10", "location": "Sydney", "startYear": "2019", "startMonth": "9", "currentRole": false, "description": "Led transformative data science and AI initiatives in retail banking, driving process automation, improved\ncustomer decisioning, and optimised marketing strategies, aligning technical expertise with strategic growth\ngoals.\nKey Achievements:\n• Led analytics and AI teams to optimise targeted marketing through A/B testing and predictive modeling,\nsignificantly improving customer engagement and campaign effectiveness. (SQL, Python, H2O)\n• Data Governance - Implemented Pillar 3 data remediation for retail banking, establishing robust quality\ncontrols that enhanced financial reporting accuracy, addressing prior audit gaps in data governance.\n• Overhauled the credit risk assessment process by implementing data-driven automation for unsecured\nloans, introducing the bank’s first instant loan approval system based on historical data, aligning decisions\nwith risk appetite. (SQL)" }, { "role": "Manager Operational Analytics", "company": "Commonwealth Bank", "endYear": "2019", "endMonth": "9", "location": "Sydney", "startYear": "2018", "startMonth": "3", "currentRole": false, "description": "Responsible for a team of 5 Data Analysts tasked with optimising operational processes across retail and\ncommercial lending.\nKey Achievements:\n• Led data-driven workforce planning, implementing advanced analytics solutions to optimise allocation and\nenhance service delivery. (SQL, Teradata, Tableau)\n• Streamlined data access and analytics by redesigning and consolidating the data mart, improving efficiency\nand enabling real-time insights. (SQL, Teradata)\n• Created a sophisticated dashboard that reduced workforce planning time from one week to instant,\nboosting operational efficiency and decision-making agility. (Tableau)" }, { "role": "BI and Analytics Manager", "company": "William Hill", "endYear": "2018", "endMonth": "3", "location": "Sydney", "startYear": "2015", "startMonth": "3", "currentRole": false, "description": "Led the end-to-end development and execution of William Hill Australia’s data and analytics strategy, evolving the BI and analytics functions into high-performing, insight-driven teams. Oversaw both local and offshore data teams to deliver scalable reporting, predictive modelling, and strategic insights that supported business growth and operational efficiency.\n\nKey Achievements:\n\t•\tDefined and delivered the enterprise BI and analytics roadmap, including the creation of robust data marts, self-service analytics capabilities, and reporting automation. (SQL Server, SSIS, SSRS, SSAS, MicroStrategy)\n\t•\tLed the development of AI models using machine learning for cost optimisation and revenue generation, contributing to commercial decision-making. (SQL, Python)\n\t•\tDelivered data storytelling and A/B testing insights that shaped senior stakeholder decisions across marketing and business strategy.\n\t•\tEstablished a Master Data Management framework to improve backend data consistency and optimise data quality.\n\t•\tBuilt and scaled analytics capability, mentoring team members and integrating offshore resources to increase delivery capacity and efficiency." }, { "role": "Partner Consultant", "company": "IDS Consulting", "endYear": "2015", "endMonth": "3", "location": "Johannesburg, South Africa", "startYear": "2007", "startMonth": "1", "currentRole": false, "description": "Joined this specialist boutique technology consultancy as a Consultant and was promoted to Partner, contributing to its growth from 8 to 40 staff. Delivered a wide range of digital automation and analytics solutions across the financial services sector, working end-to-end from client engagement and solution design to implementation and advisory. Built strong relationships with senior stakeholders, translating complex business requirements into impactful, data-driven systems.\n\nKey Achievements:\n\t•\tLed the full lifecycle design and implementation of a credit risk data warehouse and BI system for a wealth advisory division, enabling improved credit assessment and regulatory reporting.\n\t•\tDeveloped credit scoring models and automated monthly reporting using the Microsoft SQL Server suite (SSIS, SSRS, SSAS) and .NET.\n\t•\tDelivered a unified customer view platform across banking, investments, and third-party products, improving advisor productivity and portfolio oversight. (C# .NET front end, SQL Server backend, SSRS reporting)\n\t•\tBuilt a predictive modelling tool to recommend “next best products” using propensity modelling, boosting cross-sell opportunities and customer engagement.\n\t•\tMentored consultants and delivered BI training for client teams, supporting capability uplift and sustainable solution ownership.\n\t•\tAdvised clients on business process automation, helping modernise legacy systems through innovative, scalable solutions." } ]
Career & Personal Growth
My career goal is...
To help organisations build future-ready data ecosystems by combining strong data engineering foundations with advanced analytics and AI. Too often, businesses treat data sourcing and data analysis as separate domains—I bring both worlds together. With hands-on experience in data modelling, architecture, and predictive analytics, alongside a track record of advising senior stakeholders, I aim to deliver solutions that are not only technically sound but deeply aligned to business value.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0404298698
Email
edward.yh.chen@gmail.com
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Sydney
Work Preference
WIP
Expertise & Skills
Primary Expertise
Technology
Secondary Expertise
Seniority Level
15 - 20 years
Key Skill
AI & automation,Analytics,Artificial intelligence,Coaching,Coding,Data analysis,Data science,Data visualization,Database management,Engineering,Leadership,Machine learning,Mentoring,Modeling,Problem solving,Project management,Reporting
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning
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