
July 23, 2025
Eleanore
Wells
Qualitative Research, Brand Strategy, Consumer Insights
New South Wales
Brand statement
Career Journey
Career Story
I know how to identify and articulate actionable insights, build and deliver strategic research recommendations, and connect the dots that help solve client questions, while ensuring to keep the seemingly complex simple.
I started in social work, moved on to consumer insights in advertising, and now sit happily in the qualitative research space helping my clients answer questions and solve marketing/branding issues. The through-thread in my career is motivating behaviours and understanding why people do what they do
Career Highlight
Career Goal
Experience
Experience 1
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Experience 3
[ { "role": "Senior Director, Insights", "company": "Kantar", "endYear": "2020", "endMonth": "6", "location": "Sydney", "startYear": "2015", "startMonth": "10", "currentRole": false, "description": "Project lead on niche, local, and global brands, with particular strengths in FMCG, healthcare, finance, automotive, health and beauty, the food industry, and public/social services.\n\nResponsible for delivering insights, with culture and consumer sources. I have an instinct and ability to make the complex simple and tell powerful stories that make sense of the world in ways that will help clients solve their questions. Build and deliver strategic direction and recommendations." }, { "role": "SVP, Consumer Insights", "company": "Draft FCB", "endYear": "2015", "endMonth": "9", "location": "New York, NY", "startYear": "2010", "startMonth": "1", "currentRole": false, "description": "Advertising consumer insights lead " }, { "role": "Qualitative Research, Consumer Insights", "company": "EW", "endYear": "", "endMonth": "", "location": "Sydney", "startYear": "2020", "startMonth": "6", "currentRole": false, "description": "My areas of expertise include qualitative research, consumer insights, brand strategy, innovation/new product development, concept development, and trends analysis. I work as a freelancer/contractor on projects of varying sizes, from 1-6 months." } ]
Career & Personal Growth
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Vision of Success
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Pursuits
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Contact Information
Work Preference
Prefered Working Location
Work Preference
WIP
Expertise & Skills
Primary Expertise
Strategy
Secondary Expertise
Seniority Level
20 - 25 years
Key Skill
Impact
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Flair
Beyond the Bio
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Learning