[ { "role": "Fractional Chief Marketing Officer", "company": "Argiro Credit Platform", "endYear": "", "endMonth": "", "location": "Melbourne, Vic", "startYear": "2024", "startMonth": "9", "currentRole": true, "description": "At Argiro, I lead marketing and communications strategy for a high-growth fintech transforming credit risk and operational resilience in banking and corporate sectors. Working closely with the founder and advisory board, I’ve built and executed a bold, intelligent go-to-market plan — developing thought leadership, brand positioning, client-facing content, and strategic campaigns across LinkedIn and beyond.\n\nI drive lead generation, elevate the founder’s visibility, and help shape Argiro’s narrative as a trusted expert in credit transformation, customer listening, and AI-driven banking solutions — with a firm focus on growth, credibility, and global potential." }, { "role": "Associate Director, Marketing", "company": "ANZ", "endYear": "2023", "endMonth": " 7", "location": "Melbourne", "startYear": "2019", "startMonth": "6", "currentRole": true, "description": "ANZ Institutional is the #1 Institutional Bank across Australia, New Zealand and Asia. As strategic marketing lead for the Australian relationships business, my chief responsibilities were to develop and deliver campaigns and activities that support our relationship managers in delivering business growth to drive engagement, deepen relationships and keep customers coming back. \n\nAchievements\n-\tLed ANZ Institutional’s flagship brand campaigns in 2021 and 2022, increasing subscribers by 43 % \n-\tStructured a client engagement plan for ANZ executives that contributed to ANZ regaining #1 Institutional Bank Peter Lee ranking.\n-\tCreated a new ‘low touch’ program to onboard low-value customers with 38% increase in engagement.\n-\tRepositioned the marketing strategy from event focused to digital first, with a focus on multi-channel thought leadership.\n-\tCoached the Managing Director and her team on building public profiles and nurturing connectivity.\n-\tDeveloped and delivered a program to upskill leaders in best practice use of social media for customer value.\n-\tDesigned virtual client events during COVID for rapid two-way engagement between clients and ANZ experts" }, { "role": "Strategic Consultant + Marketing Director", "company": "Future Women", "endYear": "2025", "endMonth": "5", "location": "Melbourne", "startYear": "2025", "startMonth": "1", "currentRole": false, "description": "Strategic Marketing & Communications Consultant | Future Women\nI've partnered with Future Women on two high-impact projects designed to shift narratives, engage national audiences, and amplify social change:\n\nChoose Her Own Adventure Campaign\nLed strategic amplification for this bold, data-rich storytelling campaign exploring the financial and personal choices facing women at life's critical junctures. I shaped media strategy, developed op-ed angles, secured national coverage, and extended the campaign’s impact through clever content, media partnerships, and stakeholder engagement. This included advising on messaging, leveraging powerful data insights, and crafting stories that cut through.\n\nThere’s No Place Like Home Podcast Sponsorship Strategy\nDeveloped the positioning and sponsorship strategy for Future Women’s flagship podcast series focused on domestic and family violence. I crafted tailored sponsorship narratives to appeal to top-tier financial institutions, aligning social impact with brand reputation and internal gender equity agendas — resulting in highly favourable media coverage and strong corporate engagement.\n\nAcross both projects, I brought strategic clarity, creative edge, and deep storytelling expertise to support Future Women’s mission of creating tangible change for women across Australia." }, { "role": "Strategic Advisor | Graduate Recruitment TikTok Campaign", "company": "Professional Services Firm", "endYear": "2024", "endMonth": "11", "location": "National Australian Firm", "startYear": "2024", "startMonth": "9", "currentRole": false, "description": "Strategic Advisor | Graduate Recruitment TikTok Campaign\nI led the strategic direction for a breakthrough TikTok campaign that reimagined graduate recruitment for a professional services firm. Designed to cut through traditional messaging and meet next-gen talent where they are, the campaign delivered a 300% increase in applications, dramatically lifted brand visibility, and sparked high engagement across digital channels.\n\nI provided creative oversight, audience insight, and end-to-end positioning to ensure the campaign was not just clever, but deeply effective — resonating with the right students and reinforcing the brand’s relevance in a highly competitive market." }, { "role": "General Manager, Marketing + Communications", "company": "Northrop Consulting Engineers", "endYear": "2024", "endMonth": "8", "location": "Melbourne", "startYear": "2023", "startMonth": "10", "currentRole": false, "description": " I was engaged to elevate the firm’s national marketing and communications function during a period of growth and transformation. Working closely with senior leadership, I led the development of a refreshed marketing strategy aligned to business priorities — with a sharp focus on positioning, brand storytelling, and client engagement.\n\nI supported strategic pursuits, refined internal and external communications, and helped reposition Northrop’s capabilities for major bids and emerging market opportunities. My work combined practical marketing execution with high-level advisory support to strengthen visibility, consistency, and commercial impact across regions." }, { "role": "National Marketing Lead", "company": "Deloitte Australia", "endYear": "2019", "endMonth": "6", "location": "Melbourne", "startYear": "2014", "startMonth": "2", "currentRole": false, "description": "I led and executed national marketing and business development strategy aligned to business priorities. My role incorporated full responsibility for development of multi-channel content/thought leadership strategy and eminence with an increasing focus on digital and ‘easy to consume’ content. All of these activities contributed to driving revenue, relationships and reputation with clients and industry influencers. My work also involved extensive facilitation of a complex and senior stakeholder group, who often have competing priorities and perspectives.\n\nI coached a number of senior partners to build their personal brand and eminence and was sought out to lead initiatives on the firm’s ‘must win’ pursuits as a result. I also regularly ran paid engagements with a number of Deloitte’s top clients on personal brand and eminence as well as their use of social media and I was a regular presenter with Deloitte’s Aspiring Women’s program on personal branding and eminence.\n\nAdditionally I ran a national program and was involved in several national pilots to train and encourage social media use by all people across the global firm." }, { "role": "Global Secondment", "company": "Deloitte, Chicago", "endYear": "2018", "endMonth": "11", "location": "Chicago", "startYear": "2018", "startMonth": "9", "currentRole": false, "description": "I was excited to be in the US for a two month secondment. While continuing my Deloitte Australia role I consulted on a number of activities to support professional development and coaching to the American team around personal brand and eminence. \n \nThe 2018 Deloitte Oil and Gas Conference in Houston, Texas was a highlight of the trip where I worked with the local team to duplicate the incredible success of Deloitte’s sponsorship of the AFR Energy Summit. This focused on the development and implementation of an engaging digital program which drew on global best practice for content creation and delivery.\n\nIn addition to employing a number of social media channels, the program included a range of podcast and video interviews with a cross-section of global energy leaders attending and speaking at the Conference. The project emphasised impacts of important issues and trends shaping the future of the energy landscape globally and the Australian market in particular." } ]