[ { "role": "Co-Founder", "company": "THE MATRIARCH COFFEE CO", "endYear": "", "endMonth": "", "location": "Melbourne, Victoria", "startYear": "2024", "startMonth": "3", "currentRole": true, "description": "CRAFTED FOR EMPATHY. BREWED FOR IMPACT.\n\nWe are here to disrupt, dismantle, and rebuild. Our mission is simple yet profound: empower women, end the cycle of violence, and forge a future where every woman can thrive without fear. \n\nTake a stand against domestic violence by choosing The Matriarch Coffee Co for your workplace. With every cup, you are not just fueling productivity; you are fueling progress. Reach out to learn how your business can make a positive impact today." }, { "role": "Board Member", "company": "IMPACT FOR WOMEN", "endYear": "", "endMonth": "", "location": "Melbourne, Victoria", "startYear": "2023", "startMonth": "12", "currentRole": true, "description": "Empowering Change as Board Member at Impact for Women | Driving Tangible Support and Dignity for Women & Children | Strategising for a Compassionate Society | Uniting Communities for Lasting Impact\n\nFuelled by 15+ years in marketing & brand strategy, I'm thrilled to contribute as a Board Member at Impact for Women. Harnessing my skills in strategic thinking, creativity, and a commitment to transformative change, I aim to drive tangible support and dignity for women and children escaping extreme abuse and domestic violence." }, { "role": "Founder & Strategy Director", "company": "BJÖRN FOX", "endYear": "", "endMonth": "", "location": "Melbourne, Victoria", "startYear": "2020", "startMonth": "5", "currentRole": true, "description": "💀 - We partner with bold Australian challenger brands to uncover their unfair advantage by getting back to the bones of branding. We've been on a journey to help craft brand identities, shaping strategic visions, driving transformative initiatives, curating compelling marketing campaigns, and fostering genuine brand connections. Collaboration is at our core, and we frequently join forces on substantial brand transformation endeavours.\n\nOur experience has led us to collaborate with remarkable brands, including esteemed names such as The Olivia Newton-John Cancer Research Institute, Pentavite, The Australian Agricultural Company (AACo), Integrale Group (Trulli Italian Restaurant, Bakery & Gelateria), Liquid Living Group (Torino Aperitivo, Beneath Driver Lane) Alto Build, and Ograda Fencing Group." }, { "role": "Senior Strategy Director", "company": "McCann Worldgroup", "endYear": "2022", "endMonth": "9", "location": "Sydney, New South Wales", "startYear": "2022", "startMonth": "3", "currentRole": false, "description": "Led brand and creative strategy across Mastercard, eBay, Circles.Life, Voltaren, and Centrum. Developed insight-driven, integrated marketing platforms that translated into award-winning campaigns. Facilitated workshops and stakeholder sessions to align global strategy with local market needs.\nSpearheaded Centrum Kids’ brand refresh, launching the ‘Chewables’ campaign, a nationally recognised creative\nplatform." }, { "role": "Brand Strategy Lead", "company": "R/GA", "endYear": "2022", "endMonth": "1", "location": "Sydney, New South Wales", "startYear": "2021", "startMonth": "9", "currentRole": false, "description": "Brand Strategy Lead across Sydney Office Clients including: Westholme (AACo), Viva, Kleenex and Uber Eats. Reporting directly to the Exec Strat Director, I was hired to challenge the challengers and help create brand identities and curate distinctive brand experiences." } ]