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July 23, 2025
Liam
Kelly
he/him/his
Enterprise AI Transformation Executive
Victoria
Brand statement
Delivering on strategic goals for organisations through the adoption of Enterprise Wide Artificial Intelligence, after 25 years as a Multi-functional Line Leader, Transformation Consultant and 35 years of IT experience, including the last 7 years living experiencing the war stories and successes of AI and Automation, has prepared me to assist organisations to navigate the most disruptive change of our life time.
Career Journey
Career Story
Simplifying what appears to others as complex challenges for organisations, into actionable transformational plans is how I am able to accelerate goal achievement for organisations wanting to grow and be more productive, for greater profitability
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Chief AI Officer", "company": "A2B Transformation", "endYear": "2025", "endMonth": "3", "location": "Melbourne, Victoria", "startYear": "2021", "startMonth": "1", "description": "Delivered $2M ROI within 12 months to Automotive Industry Provider\n\nDelivered $1.2M ROI within 6 months for Manufacturing Business\n\nRe-developed SaaS model resulting in 15% growth for global SaaS company" }, { "role": "Director, Sales, Professional Services & Support", "company": "Automation Anywhere", "endYear": "2020", "endMonth": "12", "location": "", "startYear": "2018", "startMonth": "11", "description": "Grew Sales in AI and Automation by 50% YoY\n\nDelivered 55 AI and Automation projects for clients across the region\n\nDelivered ROI for clients above 250% for strategic accounts" }, { "role": "Head of Sales - ANZ", "company": "Soprano", "endYear": "2018", "endMonth": "10", "location": "Melbourne, Victoria", "startYear": "2017", "startMonth": "7", "description": "Achieved 33% growth (from $12M to $18M) across the region for a 20 year old business, through effective sales transformation driving net new sales and growth from existing clients.\nDeveloped Managed Services Offering to expand the growth of the company through adjacent opportunity strategies." }, { "role": "Director of Sales - APAC and EMEA", "company": "Redflex", "endYear": "2017", "endMonth": "6", "location": "Melbourne, Victoria", "startYear": "2016", "startMonth": "5", "description": "Introduced new revenue streams by developing new offers from existing technologies, resulting in $1.2M of brand new and accelerated revenue streams..\nLead the EMEA and APAC Regions, transforming the sales model for improved sales from net new and existing clients." }, { "role": "Director Business Transformation - Sales & Delivery", "company": "Hewlett Packard Enterprise", "endYear": "2016", "endMonth": "4", "location": "Melbourne, Victoria", "startYear": "2013", "startMonth": "1", "description": "Develop and implement an account performance turn around for $100M account \nDevelop the strategic sales go-to-market to grow the account\nCommercialize a new solution within the APAC market and close business.\nAPAC Regional Growth - Contributing $20M New Growth, opening a new revenue stream for HP in APAC Region\nDrove $20M new sales contribution, bringing disparate sales groups together to better upsell and engage the client\nTransformation Consultant - Transformed the Delivery Performance place the organisation into a position as Strategic Partner (1 of 12) and Retain a $145M Account" }, { "role": "GM Enterprise Transformation", "company": "Telstra", "endYear": "2012", "endMonth": "11", "location": "Melbourne, Victoria", "startYear": "2008", "startMonth": "9", "description": "Service Offering Standardisation across 100 products\nBlueprint development of GTM model for Enterprise Segment\nSales Transformation delivery for 760 staff" } ]
Career & Personal Growth
My career goal is...
To serve organisations that are seeking to set and deliver a path to business performance improvement, via People Change, Operations Change and Technology Change, through (but not limited to) the adoption of Artificial Intelligence, to leverage the full capacity of my skills and experience.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0431597032
Email
liam@a2btransformation.net
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Work Preference
WIP
Expertise & Skills
Primary Expertise
Strategy
Secondary Expertise
Seniority Level
25 - 30 years
Key Skill
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning
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