[ { "role": "Founder & Director", "company": "Psychonomi", "endYear": "", "endMonth": "", "location": "Sydney, Australia ", "startYear": "2021", "startMonth": "11", "currentRole": true, "description": "Psychonomi is a boutique consultancy helping healthcare providers, businesses, and organisations harness behavioural science strategies to create more effective and engaging solutions that drive better health outcomes. \n\nwww.psychonomi.com" }, { "role": "Director Behavioural Science [Strategy Division]", "company": "Insurance Australia Group (IAG)", "endYear": "2021", "endMonth": "6", "location": "Sydney, Australia ", "startYear": "2018", "startMonth": "4", "currentRole": false, "description": "At IAG, I established, built, and led the company’s first Applied Behavioural Economics/Science team, developing and implementing a systematic and ethical approach to applying behavioural science across the Group. The team delivered over 11 behavioural change experiments that improved both customer and business outcomes in areas such as data privacy and consent, loyalty, financial hardship, customer experience, and motor insurance purchasing. I also initiated and ran a group-wide speaker series featuring global thought leaders, significantly increasing awareness and capability uplift in behavioural science. Additionally, I published the first known industry paper on behavioural economics in the Australian general insurance sector, featured in a leading applied behavioural science publication with a global readership of approximately 50,000." }, { "role": "Behavioural Scientist [Strategy Division]", "company": "Australian Securities & Investments Commission (ASIC)", "endYear": "2018", "endMonth": "4", "location": "Sydney, Australia ", "startYear": "2017", "startMonth": " 7", "currentRole": false, "description": "At ASIC, I led a key initiative aimed at identifying innovative approaches for policy-makers and regulators to enhance consumer decision-making without relying on mandated product disclosure. I supported teams in applying behavioural economics/science by designing behaviourally informed communications that encouraged consumer uptake of compensation during ASIC-enforced remediations. I also developed internal documents to build awareness and embed behavioural economics across the business, as well as contributed behavioural insights to a published regulatory guide on add-on insurance." }, { "role": "Behavioural Design Management Consultant [Strategy Division]", "company": "Deloitte Australia ", "endYear": "2017", "endMonth": " 7", "location": "Sydney, Australia ", "startYear": "2016", "startMonth": "2", "currentRole": false, "description": "As the first clinical psychologist to join the team, I brought behavioural economics/science subject matter expertise to both consulting engagements and thought leadership initiatives across the organisation. I played a key role in securing the team’s largest consulting engagement at the time—valued at approximately $1 million—delivering a new value proposition, customer design principles, dynamic behavioural archetypes, and a future-state experience blueprint for a major government insurance agency. I also conducted research for the Australian Human Rights Commission to explore how organisations could better engage with diverse customers; the insights informed a public white paper launched in 2017. Additionally, I designed innovative behavioural solutions to encourage a shift from car use to public transport, contributing to the launch and public trial of novel first-and-last-mile transport options supporting adoption of the Sydney Metro." }, { "role": "Founder & Principal, Daniela Marconi", "company": "Clinical Private Practice ", "endYear": "2015", "endMonth": "2", "location": "Johannesburg, South Africa ", "startYear": "2011", "startMonth": "8", "currentRole": false, "description": "I was at the forefront of adopting and applying an evidence-based approach to treating mental health disorders in South Africa, where I established and grew a successful private practice known for effectively managing complex anxiety disorders. My approach consistently achieved a high rate of treatment success in a shorter timeframe compared to traditional, non-evidence-based methods. In addition to clinical work, I contributed regularly as a writer on mental health topics for a leading health magazine with a large national readership." }, { "role": "Consulting Clinical Psychologist ", "company": "Medi Clinic Morningside Sleep Centre ", "endYear": "2014", "endMonth": "12", "location": "Johannesburg, South Africa ", "startYear": "2012", "startMonth": "2", "currentRole": false, "description": "I was one of the first clinical psychologists in South Africa to train in and practise behavioural sleep medicine, and was invited to consult at the country’s first privately owned sleep laboratory, collaborating with a multidisciplinary team of clinicians. I achieved a high success rate in treating insomnia without the use of medication, and significantly improved the management and reduced relapse rates of other mental health disorders by identifying and addressing underlying sleep issues early in treatment." } ]