[ { "role": "Head of Digital | Politix", "company": "Country Road Group", "endYear": "2024", "endMonth": "11", "location": "Melbourne Victoria", "startYear": "2022", "startMonth": "8", "description": "Member of the Politix Leadership Team driving the strategy for the business across all functions\n•\tDefined the digital strategic roadmap and the role of digital\n•\tGrew online sales 57% year on year to $9M\n•\tOnly channel in FY24 to achieve budget and achieved 13% of the sales mix - higher than at any other time in the brands history\n•\tResponsible for the P&L across all digital sales channels including Myer, David Jones & The Iconic\n•\tLead role for successful projects including warehouse migration, system upgrades & automation, front end refresh, fit tooling & loyalty\n•\tPerformed higher duties as the Group head of performance marketing across all brands, to support a maternity leave cover" }, { "role": "Head of Digital and Ecommerce", "company": "Snooze Pty Ltd", "endYear": "2022", "endMonth": "2", "location": "Melbourne, Victoria", "startYear": "2019", "startMonth": "9", "description": "Drove omnichannel revenue through digital channels. Nominated for the Power Retail All-Star Bash as a Top Home & Decor Retailer in the Ecommerce industry.\n•\tIncreased online annual revenue 4x from $5.4M to $25M+ in 2 years.\n•\tAudited the user experience and technology stack to identify opportunities for improvement.\n•\tLaunched a headless storefront optimizing the user experience and aligning with business needs.\n•\tManaged a $4 million digital marketing budget, including SEM, driving increased Omnichannel ROAS.\n•\tAchieved significant improvement across key KPIs, including physical store visits driven by online and online conversion rates.\n•\tBuilt a new team to better focus on business needs.\n•\tOnboarded new SEO and Digital partners to improve performance and return on investment." }, { "role": "Digital Operations Manager", "company": "Bunnings Group Limited", "endYear": "2019", "endMonth": "7", "location": "Melbourne, Victoria", "startYear": "2017", "startMonth": "1", "description": "Head of Digital Delivery, Ecommerce, Product Management & Operations.\n•\tLaunched Ecommerce for Bunnings Australia delivering sales of more than $500,000 a week for 20,000 special order products.\n•\tLed a team of 11 direct reports, including 6 product owners to deliver the best experience for Bunnings customers.\n•\tResponsible for the delivery and ongoing improvement of Bunnings' Ecommerce offering.\n•\tWorked with cross-functional teams as part of a digital transformation program.\n•\tKey business contact responsible for vendor management and contract negotiations across digital suppliers.\n•\tImplemented SAFE and responsible for the roadmap for 10 SCRUM teams (150 team members).\n•\tAccountable for the Operations team, including Solution Architects, DevOps, Release, and Incident Management." } ]