[ { "role": "Head of Creative / Creative Director", "company": "ABC - Australian Broadcasting Corp", "endYear": "2024", "endMonth": "9", "location": "Sydney, Australia", "startYear": "2015", "startMonth": "8", "currentRole": false, "description": "I founded the ABC’s first in-house, multi-disciplinary creative team, ABC MADE. Responsible for ideation and delivery of platform agnostic content and campaigns that retain, build, and attract new audiences. Brand custodians for complex brand architecture and creative collaborators across Audience Data & Insights, social strategy, editorial, product and commercial teams.\n" }, { "role": "Head of Marketing & Comms", "company": "ABC - Australian Broadcasting Corp", "endYear": "2015", "endMonth": "8", "location": "Sydney, Australia", "startYear": "2010", "startMonth": "6", "currentRole": false, "description": "Responsible for leading the marketing and comms team for the ABC and centralising the team to optimise campaign effectiveness. Establishing a prioritisation framework to ensure maximum audience engagement. " }, { "role": "Founder / Exec Creative Director", "company": "TACTIC Creative", "endYear": "2010", "endMonth": "6", "location": "Sydney, Australia", "startYear": "1999", "startMonth": "2", "currentRole": false, "description": "Founder of a 360 creative agency designed to service clients in the culture and entertainment sector. Services included planning and creative development of channel/show/content launch campaigns, design and branding, print and digital design, promo/trailer production, strategic planning, comms and content marketing.\n" }, { "role": "Creative Director", "company": "Global Media New York", "endYear": "", "endMonth": "", "location": "New York, USA", "startYear": "", "startMonth": "", "currentRole": false, "description": "Relocated to New York to head up creative for Global Media NY. Remit included creation of cable channels for distribution in Japan. My role, as CD, was to oversee creative concept, design, branding and production, working in unison with teams in Japan." } ]