Career Journey
Career Story
I'm a commercially driven and strategically hands-on CFO/CCO who thrives on helping ambitious businesses unlock growth and create enterprise value. What I’m great at is combining financial strategy with operational execution — whether that’s turning around underperforming businesses, scaling high-potential platforms, or preparing companies for investment and exit. Throughout my career, I’ve partnered with founders, boards, and investors to bring structure, momentum, and clarity to businesses across sectors like B2B technology, healthcare, climate tech and marketplaces.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "CEO", "company": "Outlive Advisory", "endYear": "2025", "endMonth": "3", "location": "Melbourne Victoria", "startYear": "2022", "startMonth": "6", "currentRole": true, "description": "Commercially minded, hands-on CFO/CCO with a strong record of delivering turnarounds, driving scale, and creating enterprise value. I partner closely with founders, boards, and leadership teams to transform underperforming businesses, accelerate high-potential ventures, and embed the financial and operational discipline needed for sustainable success and strategic exits.\n\nWith deep expertise across B2B technology, healthcare, and climate tech sectors, I combine financial strategy, commercial leadership, and capital market insights to unlock growth, improve margins, and position companies for long-term value creation.\nSelected Experience\nHealth Services Business | Turnaround and Growth Execution\nReversed a ($1.7M) EBITDA loss on ~$26M revenue to $2M EBITDA profit on ~$29M revenue within 12 months; tracking toward $34M revenue and $4.5M EBITDA in FY25.\nIntroduced structured budgeting, forecasting, and reporting cadences, strengthening operational visibility and decision-making.\nDelivered 10% in cost savings and expanded gross margins by 20% through targeted commercial and operational improvements.\nRebuilt the sales and GTM strategy, focusing on core offerings and unlocking cross-sell opportunities in key industry verticals.\n\nClimate Tech Marketplace | Fractional CFO/CCO & Strategic Advisor\nPartnered with founders to craft the investment narrative, strategic positioning, and a robust financial model to support capital raising and scale.\nPivoted the business model from underperforming B2C to a B2B2C strategy, securing 4 major enterprise customers.\n\nDeveloped the organizational growth plan and hired key leadership across product and engineering to enable scaling.\n\nAligned product, commercial, and capital strategies to drive the next phase of growth and market leadership." }, { "role": "Chief Commercial Officer", "company": "Bill Identity", "endYear": "2022", "endMonth": "5", "location": "Melbourne - Global Role", "startYear": "2019", "startMonth": "5", "currentRole": false, "description": "Senior executive leading commercial operations (sales, marketing, customer success) to drive global revenue growth, market expansion, and strategic transformation for an ASX-listed SaaS disruptor. Executive Leadership Team member, reporting to the CEO, with direct accountability for scaling ARR, unlocking new markets, and supporting M&A and corporate repositioning initiatives.\n\nSelected Achievements:\n\nDoubled SaaS Core Revenue: Delivered 101% YoY growth in FY21 despite challenging market conditions, materially increasing enterprise ARR.\n\nAccelerated International Expansion: Led entry into the UK and NZ markets, including acquisition of Optima Services (UK) and greenfield launch in NZ, achieving 6-month revenue targets.\n\nBuilt and Scaled Strategic Channels: Originated global alliances with JLL and Accenture to drive leveraged distribution and enterprise client acquisition.\n\nClosed Largest Deal in Company History: Secured major enterprise contract with Origin Energy, materially increasing revenue and validating platform scalability.\n\nExecutive Leadership Stability: Appointed Interim Co-CEO by the Board during critical transition, maintaining operational momentum and stakeholder confidence.\n\nRepositioned for Enterprise Growth: Led company-wide rebrand and segmentation overhaul to sharpen enterprise value proposition and scale customer acquisition.\n\nEnabled Value Creation for Future Exit: Positioned BID for expanded international footprint, larger average contract values, and operational leverage — laying foundations for enhanced shareholder returns." }, { "role": "Commerical Manager", "company": "Illion", "endYear": "2019", "endMonth": "5", "location": "", "startYear": "2018", "startMonth": "10", "currentRole": false, "description": "PE-Backed Fintech | Data & Analytics | Contract Role | 2018–2019\n\nBrought in to drive commercial rigor, financial transparency, and cost optimization across Illion’s largest cost centre (Technology & IT) during a critical PE-backed growth phase. Partnered directly with the CFO and Executive Team to enhance financial discipline, unlock cost efficiencies, and build scalable reporting frameworks to support future platform growth.\n\nSelected Achievements:\nUnlocked $180K Immediate Value: Reconciled overdue cloud services contract, recovering $180K in rebates and improving cash flow.\nEnabled Scalable Infrastructure Growth: Developed financial model underpinning the roll-out of a managed service data warehouse, supporting future expansion and operational leverage.\nOptimized Enterprise Technology Spend: Led full reconciliation and migration plan for Microsoft licensing upgrade, delivering material savings and mitigating compliance risks.\nEnhanced C-Suite Visibility: Designed and implemented real-time technology cost and performance reporting to CEO and Executive Team, driving accountability and faster decision-making." }, { "role": "Chief Financial Officer", "company": "eNett International", "endYear": "2015", "endMonth": "10", "location": "Melbourne Victoria", "startYear": "2012", "startMonth": "2", "currentRole": false, "description": "Global B2B Payments Disruptor | Fintech Scale-Up | 2012–2015\n\nCFO and Executive Leadership Team member, mandated to deliver financial turnaround, operational discipline, and global scalability for a heavily loss-making, PE-backed fintech. Drove transformation from capital burn to hypergrowth, directly contributing to one of Australia’s largest fintech exits.\n\nSelected Achievements:\n\nHypergrowth and Value Creation: Grew revenue from $1.9M to $100M+ and scaled transaction volumes to $6B+ in under 4 years, driving shareholder value from $0 to $700M+.\n\nDelivered Unicorn Exit: Played a pivotal role in enabling a $1.7B trade sale, one of Australia's largest fintech transactions.\n\nTurned Around Financial Performance: Achieved breakeven within 12 months through margin expansion, pricing strategy overhaul, and tight cost management.\n\nBuilt Scalable Global Infrastructure: Established a cross-border banking platform with Citi, enabling instant, multi-currency settlement in 40+ countries.\n\nEmbedded a Data-Driven Operating Model: Rolled out Tableau BI and a driver-based forecasting/reporting framework, materially improving board, investor, and management visibility.\n\nScaled International Operations: Set up compliant corporate structures across Asia, EMEA, and North America to unlock and sustain global customer growth.\n\nStrategic Corporate Planning: Designed and implemented a 5-year rolling strategic and financial planning framework aligned to unit economics and growth acceleration.\n\nInstitutionalized Governance and Risk: Founded the Risk & Audit Committee, embedding controls, compliance, and risk culture to support institutional-grade scale.\n\nBuilt High-Performance Teams: Hired and developed a global finance function aligned to hypergrowth demands while shaping a resilient, entrepreneurial culture." }, { "role": "Group Financial Controller", "company": "Sensis", "endYear": "2011", "endMonth": "4", "location": "Melbourne Victoria", "startYear": "2005", "startMonth": "9", "currentRole": false, "description": "Commercial Finance Lead | Sensis (Telstra Group)\n$1.7B Multichannel Advertising Business | $600M Cost Base | 1,500-Person Salesforce\n\nSenior commercial finance leader partnering with the COO and Executive Team to drive profitability, optimize salesforce ROI, and underpin strategic decision-making across one of Australia's largest and most complex media operations.\n\nSelected Achievements:\n\nOptimized $1.7B Revenue and $600M Cost Base: Led commercial initiatives to maximize revenue growth and unlock cost efficiencies across the full P&L.\n\nEnhanced Salesforce ROI: Delivered territory optimization, incentive restructuring, and performance analytics across a 1,500+ person sales team, materially improving sales productivity.\n\nDrove Capital Allocation Discipline: Led financial evaluation of all major capex and contracting decisions, ensuring alignment to shareholder value creation and long-term returns.\n\nIdentified New Growth Pathways: Developed customer segmentation and market analysis that directly informed refreshed go-to-market strategies and unlocked incremental revenue streams.\n\nFull P&L, Balance Sheet, and Cash Accountability: Owned end-to-end budgeting, forecasting, and cash management for the division, embedding financial rigor at all levels.\n\nBuilt High-Impact Commercial Team: Led and developed an 11-person team, providing strategic finance and decision support to the COO and 11 business unit executives." }, { "role": "Commercial Lead - Digitial Transformation", "company": "Sensis", "endYear": "2011", "endMonth": "", "location": "Melbourne Victoria", "startYear": "2010", "startMonth": "8", "currentRole": false, "description": "Strategic Transformation Lead | Sensis (Telstra Group)\nDigital Turnaround of Yellow Pages | Direct CEO and CFO Engagement\n\nHandpicked to lead a high-priority transformation project to arrest revenue decline and reposition Yellow Pages for digital growth, as traditional print revenues were rapidly cannibalized by new market entrants (e.g., Google). Accountable for full strategic review, global benchmarking, root-cause analysis, and development of an executable turnaround plan.\n\nSelected Achievements:\n\nDiagnosed Core Performance Issues: Conducted deep analysis of revenue decline drivers and operational gaps, combining historical data review with global best-practice benchmarking.\n\nDesigned a Digital Growth Strategy: Built a detailed, actionable transformation program to pivot Yellow Pages from a legacy print model to a sustainable, high-growth digital proposition.\n\nInfluenced C-Suite Decision-Making: Presented key findings and recommendations directly to the Telstra Group CEO and CFO, securing executive alignment and sponsorship for transformation.\n\nEnabled Strategic Execution: Defined clear operational and commercial workstreams, setting the foundation for accelerated digital product growth and market repositioning." }, { "role": "Group Manager Corporate Development", "company": "Sensis", "endYear": "2005", "endMonth": "8", "location": "Melbourne Victoria", "startYear": "2002", "startMonth": "6", "currentRole": false, "description": "M&A Leadership | $800M+ Transactions | Direct CEO, CFO, and Board Engagement\n\nSenior corporate development leader responsible for driving over $800M in acquisitions and divestments, repositioning Sensis' portfolio during a critical period of growth, disruption, and digital transformation. Acted as a strategic advisor to the Telstra Group CEO, CFO, and Board on investment decisions, value realization, and long-term portfolio strategy.\n\nSelected Achievements:\n\nLed End-to-End Transaction Execution: Directed full M&A lifecycle across multiple buy-side and sell-side transactions, including origination, valuation, due diligence, deal structuring, legal execution, and integration.\n\nMaximized Divestment Returns: Led the successful sale of non-core assets through structured sell-side processes, including IM preparation, bidder management, negotiation, and value optimization.\n\nStrategic Advisor to C-Suite and Board: Presented all major investment proposals, business cases, and financial impact analyses directly to the Telstra CEO, CFO, and Board Investment Committee.\n\nPost-Merger Integration Leadership: Oversaw financial integration planning, governance, risk frameworks, and operational reporting to ensure seamless transition and accelerated value capture post-acquisition.\n\nCross-Functional Deal Leadership: Collaborated closely with investment bankers, legal counsel, operational executives, and corporate strategy teams to execute transactions aligned to strategic growth and shareholder value creation." } ]
Career & Personal Growth
My career goal is...
Accomplished and strategic CFO/CCO with extensive experience in senior financial and commercial roles across start-ups, scale-ups, and enterprises, including public (ASX-listed) and private sector companies. A proven track record in transforming businesses from loss-making and single-digit growth to profitable, double-digit growth trajectories.
My expertise encompasses finance and business transformations, leading global sale and marketing teams, capital raising, M&A, strategy development and execution, with significant skills in risk management, leading global and local teams within disruptive B2B technology scale-ups.
My most successful role was driving substantial shareholder value, growing a B2B Fintech Payments company from $1M to $100M in revenue within three years, achieving a valuation beyond $1B.
As a dynamic, hands-on CFO, I excel at executing strategic initiatives, optimizing operational efficiencies, and leading high-performing teams. My self-starter nature and innovative, disruptive mindset allow me to navigate and drive growth in complex, fast-paced environments.
I am passionate about building companies and motivated by solving problems and am seeking to leverage my extensive experience to assist business achieve sustainable, profitable growth.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
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Contact Information
Work Preference
Prefered Working Location
No preference
Work Preference
WIP
Expertise & Skills
Primary Expertise
C-Suite
Secondary Expertise
Finance
Seniority Level
15 - 20 years
Key Skill
Accounting,Adaptability,Analytic reasoning,Budget Planning,Business Operations,C-Suite,Coaching,Conflict resolution,Emotional Intelligence,Empathy,Employee development,Growth,Financial management,Modeling,Negotiating,Problem solving,Storytelling,Strategic planning,Strategy
Impact
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Impact By Numbers
Flair
Beyond the Bio
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Learning