.svg){kind=spacer}
July 23, 2025
Colin
Smith
Customer & Digital Transformation Specialist
New South Wales
Brand statement
Career Journey
Career Story
I am an end to end transformation expert, specialising in customer and digital programs. Over the last 20 years, I have built expertise across strategy, design, implementation and measurement. This means I can provide advice and expertise across major transformation programs, to keep them on track to success.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Customer & Digital Transformation Lead", "company": "Independent", "endYear": "", "endMonth": "", "location": "Sydney", "startYear": "2021", "startMonth": "11", "currentRole": true, "description": "Working with clients including the Federal Government (DAFF), Rabobank and UTS to make major digital initiatives successful. Providing expertise on strategy, program set up, design and implementation." }, { "role": "Managing Director, CX & Digital", "company": "Customer Science", "endYear": "2021", "endMonth": "10", "location": "Sydney", "startYear": "2017", "startMonth": "12", "currentRole": false, "description": "Providing strategy and transformation expertise to leading Australian brands, including Bunnings, Avant Mutual and Services Australia." }, { "role": "Sales & CX Director", "company": "The Customer Experience Company", "endYear": "2017", "endMonth": "11", "location": "Sydney", "startYear": "2013", "startMonth": "3", "currentRole": false, "description": "Leading major transformation programs from initial sale and scoping to design and delivery. During this time, I led customer and digital programs across AMP, Westpac, Optus, Healius and Service NSW." } ]
Career & Personal Growth
My career goal is...
Ideally, I want to work in an advisory capacity to leaders, who need someone with experience of end to end transformation to keep program on the right track. With my background in strategy, design, development and implementation, I believe this is where I can add the most value.
In parallel, I also enjoy sales, and would love to spend more time working with bid teams pursuing major opportunities.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Work Preference
Prefered Working Location
Sydney
Work Preference
WIP
Expertise & Skills
Primary Expertise
Strategy
Secondary Expertise
Sales
Seniority Level
15 - 20 years
Key Skill
Collaboration,Conceptual thinking,Creative thinking,Customer service,Design principles,Design Thinking,Innovation,Leadership,Management consulting,Marketing,Modeling,Planning,Problem solving,Product management,Program management,Researching,Sales,Strategic planning,Strategy,User experience development
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning