[ { "role": "Independent Consultancy & Entrepreneurship", "company": "", "endYear": "", "endMonth": "", "location": "Melbourne, Victoria", "startYear": "2020", "startMonth": "5", "currentRole": true, "description": "I've built the portfolio career I've sought for years, helping businesses who need my skillset as a consultant, teaching budding entrepreneurs innovation skills through Le Cordon Bleu and working to launch my own food business. " }, { "role": "Chief Strategy & Growth Officer", "company": "Kin Group", "endYear": "2020", "endMonth": "4", "location": "Melbourne, Victoria", "startYear": "2017", "startMonth": "11", "currentRole": false, "description": "•\tKey member of leadership team of globalized Australian private investment group, working across FMCG, Retail, Property and Manufacturing portfolios, responsible for developing operating principles and growth strategy of group\n•\tEstablished and led the Kin Strategy Hub, the brand and innovation growth engine for Kin Group and its investments\n•\tCore member of M&A and Investment Working Teams, leading case-for-investment analyses, growth planning for investments and ongoing growth & innovation partnership with operating business CEOs to achieve Kin’s desired IRR\n•\tLed turnaround strategy of Kin’s The Reject Shop investment (Australia’s largest deep discount chain with 350+ stores) using hands-on approach, developing refreshed brand, refreshed consumer-focused purpose, and management, merchandising and digital marketing playbooks that led to a doubling in the value of Kin’s investment within a year\n•\tLed brand and innovation teams across Kin’s consumer-facing foods business Kinrise, including leading Australian brands Cobs, Greens Baking, Poppin’ and more, creating and executing new products, brands, launch strategies and crafting retail range review plans to ensure growth\n•\tCreated and led multisite Kinrise innovation program to drive 35% innovation rate via new product creation and rapid launch planning across all brands and business units resulting in dramatically increased NPD and retail listings" }, { "role": "Chief Strategy Officer, Ogilvy Group Shanghai & Brand Practice Head, Ogilvy Consulting APAC", "company": "Ogilvy Group", "endYear": "2017", "endMonth": "10", "location": "Shanghai, PRC", "startYear": "2015", "startMonth": "1", "currentRole": false, "description": "•\tLed a diverse group of strategy practitioners across China’s largest communications firm in all owned business units, including Advertising, Digital Marketing, Digital & E-commerce Strategy, Media Planning, PR, Government Relations and Innovation Consultancy\n•\tCreated award-winning seamless digital-to-physical brand and marketing campaigns\n•\tPersonally led strategic brand development for a portfolio of multinational and domestic clients including IHG, KFC, Tiffany & Co. and ABInbev\n•\tLed major new business initiatives, winning new-to-agency clients ABInbev China (Budweiser), H&M China and the global business of Korean Air\n•\tEstablished Ogilvy’s global management consultancy OgilvyRED in China, and led the Brand Strategy practice across Asia-Pacific\n•\tTrained Ogilvy APAC executive team in design thinking, C-suite relationship building and innovation frameworks " }, { "role": "Head of Asia Pacific, ?What If! Innovation Partners", "company": "?What If! Innovation Partners (part of Accenture)", "endYear": "2014", "endMonth": "12", "location": "Shanghai, PRC and Singapore", "startYear": "2012", "startMonth": "10", "currentRole": false, "description": "•\tResponsible for global innovation consultancy’s APAC business, looking after P&L, strategy and multi-office operations, with client base spanning from Greater China through to Australia\n•\tBecame sought out for personal expertise in unlocking multinational B2B and B2C growth in both developed and developing markets through bringing new brands, products and services to market, and creating the enabling business models and human capital programs \n•\tClient base largely global Fortune 500 leaders from wide variety of industries seeking accelerated growth or regional expansion, as well as domestic Chinese businesses\n•\tDiversified client base with new-to-business partnerships in Hospitality, FMCG, Financial Services, Healthcare, Manufacturing, Technology, Retail, Beer, Spirits and Luxury \n•\tRestructured 40-person Asian practice with new commercial engine, leadership team and staffing competencies to deliver new strategy, Asia-specific IP capabilities, and allow for scalability of rapidly growing practice" }, { "role": "Consulting Practice Lead, APAC", "company": "?What If! Innovation Partners (part of Accenture)", "endYear": "2012", "endMonth": "10", "location": "Shanghai, PRC", "startYear": "2010", "startMonth": "6", "currentRole": false, "description": "•\tOpened and led ?What If!’s global relationship with IHG, creating all-new international hotel brands, customer service innovations and customer journey IP\n•\tPartnered with client leadership throughout Asia-Pacific to develop long-term innovation, portfolio management and growth strategies\n•\tLeveraged deep personal cross-category experience with global leaders in FMCG, Hospitality, Automotive, Financial Services, Publishing, Manufacturing, Beer & Spirits, Retail and Luxury to tap growth opportunities" }, { "role": "Senior Innovation Consultant, US & UK", "company": "?What If! Innovation Partners (part of Accenture)", "endYear": "2010", "endMonth": "6", "location": "New York & London", "startYear": "2006", "startMonth": "9", "currentRole": false, "description": "•\tRe-established the global PepsiCo relationship, becoming one of firm’s most important global revenue streams\n•\tLed project teams on global innovation engagements and coached development of management consultancy skills\n•\tSelected to be key member of seed team that in 2006-09 launched the firm's fledgling U.S. business and grew it to a leading US consultancy. Focused on bringing in new clients and cultivating large-scale relationships to grow the practice\n•\tCreated new intellectual property to improve market competitiveness of practice in US" }, { "role": "Senior Brand Planner", "company": "DDB Worldwide", "endYear": "2006", "endMonth": "9", "location": "New York", "startYear": "2004", "startMonth": "8", "currentRole": false, "description": "•\tPlanner of the Year 2005, DDB NY Chairman's Award, for strategy work leading to new business (PepsiCo & Subaru account wins) \n•\tSenior Planner on Hershey’s, Pepsi Cola North America, Unilever Foods and Hertz businesses" }, { "role": "Brand Planner", "company": "Leo Burnett", "endYear": "2004", "endMonth": "8", "location": "Chicago", "startYear": "2001", "startMonth": " 7", "currentRole": false, "description": "•\tProvided FMCG advertising insights and strategy for client-facing and business development teams\n•\tCreated and managed national consumer research initiatives\n•\tCompleted Leo Burnett’s year-long graduate training program " } ]