My career goal is to be a leading financial strategist for high-growth D2C eCommerce brands. I specialize in scaling businesses by optimizing financial operations, improving ad spend profitability, and implementing scalable financial structures that support long-term growth. I aim to expand my leadership influence by joining advisory boards and collaborating with ambitious teams that value data-driven financial insights. With extensive experience across Australian, U.S., Canadian and UK markets, I am focused on helping brands navigate international expansion and financial complexity. Beyond my CFO work, I am also building a personal investment portfolio and seeking opportunities that align with my expertise in financial strategy, operational efficiency, and international business growth. Ultimately, I want to work with businesses that are looking to scale efficiently and sustainably while leveraging financial insights to drive better decision-making.

WIP