[ { "role": "Features Editor, Company Director Magazine (Contract)", "company": "Medium Rare Content Agency", "endYear": "2025", "endMonth": "4", "location": "Melbourne", "startYear": "2024", "startMonth": "9", "currentRole": false, "description": "Responsible for driving member engagement with Australian Institute of Company Directors and its flagship Company Directors Course via its award-winning magazine as a key brand marketing and communication lever.\n\n• Positioned the AICD as a leader in governance education within Company Director Magazine and features covering the legal, strategic and economic issues affecting boards.\n\n• Collaborated regularly with existing and potential members including Australian and international company directors to create publishable, polished thought-leadership content for directors of public, private and ASX-listed businesses.\n\n• Duties include managing a team of regular contributing writers and overseeing key features from concept to publication and digital amplification.\n\n• Key results: Broke a digital viewership record of 4,000 page views for the AICD with a single feature, “Five directors discuss their journeys to the boardroom”." }, { "role": "Editor, The Growth Agenda", "company": "The Australian", "endYear": "2024", "endMonth": "5", "location": "Sydney", "startYear": "2023", "startMonth": "1", "currentRole": false, "description": "• Helmed The Growth Agenda, a print and digital vertical that appears every Monday in The\nAustralian newspaper covering media, marketing and advertising.\n• Moderated panels in Perth, Melbourne and Sydney comprised of leading global and Australian\ncreative, advertising and CMO leaders.\n• Responsibilities included panel selection/curation, briefing speakers and reporting on\npanel discussions for publication in the newspaper within 2-5 days of the live events.\n• In-depth exposure to CMOs, directors and C-suite leaders in Australia and internationally.\n• Wrote, reported and edited business news, analysis and features and was responsible for the\nperformance of the entire suite of content across print, digital and social media channels.\n• Managed member engagement with at least 15 key stakeholders including Advertising Council\nAustralia member agencies that invested in The Growth Agenda annually.\n• Key results: Within the first six months of my editorship, I grew subscriber page views by 49 per\ncent compared to the same period last year, and grew the overall value of content (including\nsubscriptions, subscriber page views, total page views and breach views) by 18 per cent YoY." }, { "role": "Senior Editor (Contract)", "company": "Edge", "endYear": "2022", "endMonth": "4", "location": "Sydney", "startYear": "2021", "startMonth": " 7", "currentRole": false, "description": "• Managed commercially-driven content projects across print, digital and social media\nincluding responding to briefs from ideation to delivery.\n• As the editor of the Costco Connection, Costco’s in-house custom print magazine for\nmembers, I led production of the publication from flat plan concept to layout completion\nin line with the retailer’s commercial priorities.\n• Developed SEO-optimised website content and custom magazine concepts for clients and\nmanagement of an ongoing editorial budget and a range of contributors and sub-editors.\n• Clients included: Tennis Australia, Mitre10, Allianz, Bupa, Costco and Countrywide." }, { "role": "Senior Commercial Editor", "company": "Are Media", "endYear": "2021", "endMonth": " 7", "location": "Sydney", "startYear": "2021", "startMonth": "2", "currentRole": false, "description": "• In this high-output role, I wrote, edited, published and amplified approximately 20 pieces\nof commercial content each week across 14 digital brands including Marie Claire, ELLE,\nGourmet Traveller, The Australian Women’s Weekly and Belle.\n• Types of content included; native articles, SEO-optimised articles, advertorials, social\nmedia and script writing for video content.\n• I also tactfully managed a range of stakeholder relationships to deliver social and digitallyled\ncampaigns on time and within budget." }, { "role": "Sessional Academic", "company": "RMIT University, School of Media and Communication", "endYear": "2020", "endMonth": "12", "location": "Melbourne", "startYear": "2018", "startMonth": "2", "currentRole": false, "description": "• Delivered coursework for the Bachelor of Communication and Bachelor of Public Relations degrees\nincluding; writing for the media, speechwriting, podcasts, infographics, video and social media.\n• Guest lectured on the topics of writing for media and influence and impact in communication.\n• Duties also included management of student queries throughout each semester and marking.\n• International teaching experience with intensive coursework at RMIT’s affiliate\nuniversity, the Singapore Institute of Management (SIM)." }, { "role": "Account Director", "company": "Edelman", "endYear": "2019", "endMonth": "6", "location": "Melbourne", "startYear": "2018", "startMonth": "10", "currentRole": false, "description": "• Specialised in B2B corporate reputation and thought leadership communication.\n• In this senior role, I was responsible for pitching for new business, maintaining strong client\nrelationships, pitching for new business, and designing and implementing multi-channel\ncommunications strategies from concept to competition.\n• Authored thought leadership and opinion editorial content for clients that was published in\nThe Australian and other brand-owned channels." }, { "role": "Contributor", "company": "Forbes.com", "endYear": "2018", "endMonth": "9", "location": "Melbourne", "startYear": "2016", "startMonth": "3", "currentRole": false, "description": "As a regular contributing writer to Forbes, I covered global entrepreneurship and women-led business. Using Forbes’ content management system, I was a one-person publishing outfit and I oversaw my own journalistic content from concept to publication by writing, editing and sourcing\nimages. (www.forbes.com/sites/kateracovolis)" }, { "role": "Account Director", "company": "Communications Collective", "endYear": "2018", "endMonth": "2", "location": "Melbourne", "startYear": "2017", "startMonth": "2", "currentRole": false, "description": "• With services retained by tier one architectural practices, property developers, as well as art\nand design firms, I designed and delivered multi-platform communications strategies and\ncontent across social, digital and print media.\n• Managed and delivered high profile events for both press and key client stakeholders.\n• Responsible for the successful development and management of Communications Collective’s\nnew business pipeline, teams, client relationships, social media, media coverage, press events,\ncontent and delivering projects on time, within budget and in line with clients’ objectives.\n• Clients included: Fender Katsalidis Architects, ICON Developments, MUMA (Monash\nUniversity Museum of Art), Small Giants Developments, ClarkeHopkinsClarke and\nTechnē Architecture + Interior Design." }, { "role": "Editor", "company": "The Mayfair Magazine, Runwild Media Group", "endYear": "2016", "endMonth": "2", "location": "London", "startYear": "2014", "startMonth": "6", "currentRole": false, "description": "• Successfully developed and retained key commercial partnerships with advertisers across the\nluxury goods and property sectors.\n• Launched, coordinated and hosted the first live Mayfair Awards, a commercially-driven,\nreputation building annual event for the magazine’s key advertisers and stakeholders.\n• Planned and managed all editorial and promotional content for The Mayfair Magazine’s\nEnglish, Arabic and Mandarin editions.\n• Launched the first edition of the magazine in Mandarin – the most commercially successful\nnew title in the company’s publishing history, bringing in £100,000 of advertising revenue.\n• Managed editorial budgets and commissioned the work of approximately 20 freelance and inhouse\njournalists and approved all pages for print.\n• Moderated regular panels with business leaders focusing on the cultural and commercial\nshifts that were relevant to our readership of high-net-worth individuals.\n• Spoke regularly on how brands should engage with luxury media and represented the\nmagazine on BBC’s Modern Times documentary about Mayfair." }, { "role": "Deputy Editor", "company": "The Mayfair Magazine, Runwild Media Group", "endYear": "2014", "endMonth": "6", "location": "London", "startYear": "2014", "startMonth": "2", "currentRole": false, "description": "• As the editor’s second-in-command, I oversaw the smooth operation of the publication, working\nwith the design and commercial team and wrote key lead features, assisted on fashion shoots,\neditorial planning, sub-editing features and preparing files for approval by the editor." } ]