
July 23, 2025
Brad
van Wely
he/him/his
Chief Executive, Operations & Product Officer
New South Wales
Brand statement
Career Journey
Career Story
I’ve gained unrivalled experience to strategic partnerships, M&A, the mobilisation of on/off-shore development teams and the creation of truly global, multidisciplinary product organisations. I take great pride in what I have contributed to some of the world’s leading media and tech companies.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Strategic Advisor", "company": "Golf. AI", "endYear": "", "endMonth": "", "location": "Sydney, Australia", "startYear": "2025", "startMonth": "4", "currentRole": true, "description": "Provide strategic commercial, GTM and product advice to drive the global growth of Golf.AI and its suite of innovative technology solutions." }, { "role": "Chief Product Officer", "company": "IMG Arena", "endYear": "2024", "endMonth": "6", "location": "London, United Kingdom", "startYear": "2017", "startMonth": " 7", "currentRole": false, "description": "Expanding the division's focus to diversify and grow IMG Arena's digital product portfolio, I have developed and executed a scale-up strategy to compete in the global sports digital and betting industry. Establishing high-performing departments across product, streaming, innovation, strategic development, marketing, event operations and customer solutions, we have delivered high double digit revenue growth every year through product development and the acquisition and integration of 4 major companies. Highlight achievements include supporting IMG's win of golf betting and media rights for the PGA and DP World Tour, launching the world's first real-time golf data collection and shot tracker solution and founding Endeavor/IMG's first global innovation program." }, { "role": "Chairperson of the Board", "company": "Signality", "endYear": "2024", "endMonth": "6", "location": "Linkoping, Sweden", "startYear": "2022", "startMonth": "5", "currentRole": false, "description": "Oversee strategic direction, product roadmap and commercialisation of one of the leading sports AI computer vision companies. Signality is focused on generating near live, deeper data insights derived from both high and low quality live streaming feeds." }, { "role": "Managing Director - Product & Innovation", "company": "SportRadar", "endYear": "2017", "endMonth": " 7", "location": "St Gallen, Switzerland", "startYear": "2015", "startMonth": "5", "currentRole": false, "description": "Relocated to Switzerland HQ to reposition the business’ offerings, create market-leading sports data feeds and fan engagement products, and diversify revenue to compete for major global media and data rights deals in key territories. Building the company's digital sports vertical from the ground up, I led the delivery of a complex product and content roadmap, driving large revenue growth and elevating company valuation fourfold." }, { "role": "Group Manager - Sport & Innovation", "company": "Telstra Media", "endYear": "2015", "endMonth": "4", "location": "Sydney, Australia", "startYear": "2011", "startMonth": "12", "currentRole": false, "description": "Mandated to design and execute new methods of cross-promotion for key sports rights to increase customer spend, I led product, innovation, editorial and business strategy for the division delivering sports news and data into the official digital products at Australia's five largest stadiums. As a vital centrepiece of the digital strategy, I founded SportsFan, exceeding targets and achieving a 25% revenue increase in the first two years of operation by directing the commercialisation of investment through direct and indirect revenue streams. I created various first-in-market digital products to showcase the new brand, including a multi-sport app (incorporating exclusive AI-powered excitement analytics) and irreverent sports panel show, SportsFan Clubhouse, a popular program with the broadcast rights acquired by the Seven Network." }, { "role": "Head of Sport", "company": "Yahoo!7", "endYear": "2011", "endMonth": "12", "location": "Sydney, Australia", "startYear": "2008", "startMonth": "1", "currentRole": false, "description": "Appointed to develop an engaging sports brand in partnership with the Seven Network's existing sports rights portfolio, I established Y!7 Sport as the number 1 sports website in the country, delivering exponential audience, revenue and advertising growth. I oversaw design through to delivery of all elements of Yahoo! 7's rights as the Official Online Broadcaster of the 2008 Beijing Olympics & Australian Open, securing Y!7 its largest audience in the company's history with 3M+ Australians (more than 15% of the population) using the site making it the most successful portal to date ever for Y!7. During my leadership, I also headed the acquisition of Australia's largest tipping company OzTips.com and delivered the first online live stream of the Olympics & Sydney/Hobart race throughout Australasia.\nAppointed to develop an engaging sports brand in partnership with the Seven Network's existing sports rights portfolio, I established Y!7 Sport as the number 1 sports website in the country, delivering exponential audience, revenue and advertising growth. I oversaw design through to delivery of all elements of Yahoo! 7's rights as the Official Online Broadcaster of the 2008 Beijing Olympics & Australian Open, securing Y!7 its largest audience in the company's history with 3M+ Australians (more than 15% of the population) using the site making it the most successful portal to date ever for Y!7. During my leadership, I also headed the acquisition of Australia's largest tipping company OzTips.com and delivered the first online live stream of the Olympics & Sydney/Hobart race throughout Australasia." } ]
Career & Personal Growth
My career goal is...
To use my global C-suite experience to help young technology businesses to scale across all areas from product and tech to marketing and sales.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Work Preference
Prefered Working Location
Sydney
Work Preference
WIP
Expertise & Skills
Primary Expertise
C-Suite
Secondary Expertise
Seniority Level
20 - 25 years
Key Skill
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning