[ { "role": "Founder/Managing Partner", "company": "Marketing Acumen", "endYear": "2025", "endMonth": "", "location": "Melbourne", "startYear": "1995", "startMonth": " 7", "currentRole": true, "description": "Identifying and delivering superior customer value as a basis of sustainable business growth. Past client assignments include BMW, HSBC, National Trust, ING, Bendigo Bank, Lincraft, Coles Myer, Forestry Enterprises, Museum Victoria, Vicroads, AMP, Australia Post, Telstra, Nike, Warrnambool Cheese & Butter, PFD, Whirlpool\n" }, { "role": "Chair & CEO", "company": "Melbourne Star Observation Wheel", "endYear": "2015", "endMonth": " 7", "location": "Melbourne", "startYear": "2009", "startMonth": "1", "currentRole": false, "description": "Successful relaunch of Victoria’s largest tourism infrastructure investment and a key driver of Docklands foot traffic" }, { "role": "Founder/CEO", "company": "World4Kids", "endYear": "1995", "endMonth": "3", "location": "Melbourne", "startYear": "1992", "startMonth": "2", "currentRole": false, "description": "Redefining the ways the world shops for kids. Frustrating the Australian market entry of global retail superpower ToysRUs thereby protecting Coles Myer $bill+ group revenues in the toys, kids and related categories from competitive threat." }, { "role": "CEO", "company": "Armstrong Jones Funds Management", "endYear": "1992", "endMonth": "", "location": "Melbourne", "startYear": "1989", "startMonth": "", "currentRole": false, "description": "An old fashioned, process-driven life insurance business transformed as innovative, agile and customer-focussed funds manager" }, { "role": "Managing Director", "company": "The Ball Partnership", "endYear": "1989", "endMonth": "", "location": "Melbourne", "startYear": "1983", "startMonth": "", "currentRole": false, "description": "Trail-blazing the application of brand strategy to creative excellence delivering more effective brand communications" } ]