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July 23, 2025
Grant
Maskell
he/him/his
Product and Design Consultant
New South Wales
Brand statement
Career Journey
Career Story
I started working on his funny round things that went in the coffee cup holder on older computers. They were called CD-ROMS. I started in 1999 as on on-staff editor (later would become known as UX/HCD/Product Designer. ) Fast forward to 25 years later I have had the privilege of working for internationally renown brands such as Pizzahut, Hyundai and ebay. Through my career I have been lucky enough to blend the concepts of digital with team management, business success and commercial reality helping companies embrace digital and make a return on their investment.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Director of Product Design", "company": "YUZA Pty Ltd", "endYear": "2025", "endMonth": "3", "location": "Sydney", "startYear": "2016", "startMonth": "10", "currentRole": true, "description": "Utilising my 25 years of experience, I worked with companies from MVPs to large Australian brands to create great digital experiences. \n\nLeading teams for my clients as well as being hand-on, I use customer-centric design to bring the multi-platform product strategy, design and implementation of digital products, for my clients, to life. \n\nUsing modern, efficient design processes like Design Thinking and Agile, AI, designs tools and collaborative design processes, I take clients from initial idea all the way through to finished product. \n\nAn expert facilitator and storyteller, I bring stakeholders along the journey balancing the needs of the customers with the needs of the business. \n" }, { "role": "Instructor", "company": "Academy Xi", "endYear": "2023", "endMonth": "1", "location": "", "startYear": "2020", "startMonth": "3", "currentRole": false, "description": "Teaching across different modes of the UX/UI and B2B industry. I have run full time, part time and remote classes and work closely with the direct to business team providing learning and up-skilling opportunities to government, agencies and businesses." }, { "role": "Instructor", "company": "General Assembly", "endYear": "2019", "endMonth": "3", "location": "Sydney", "startYear": "2016", "startMonth": "1", "currentRole": false, "description": "The intensive UX design part time course at General Assembly is specifically designed to transition adult students working in related disciplines into the craft of user Experience. Managing the class and delivering a 10 week programme, 1 week intensive course or Bootcamps in organisations, I am responsible for localising the course and delivering to up tor 30 students. This is a rewarding exercise and was a small part of me giving back to the industry I love the most." }, { "role": "CX Programme Lead", "company": "Westpac", "endYear": "2016", "endMonth": "10", "location": "Sydney", "startYear": "2016", "startMonth": "1", "currentRole": false, "description": "At Westpac I am managing a team of CX designers and responsible for the creation of the road map which spans across the main Westpac website as well as the 3 other brands in the portfolio. Working closely with senior stakeholders within the business, other CX teams and capability team within Westpac, I have implemented a lean approach to CX based on putting the customer at the heart of all our design and delivering on not only our service promise but also to our sales targets while being able to innovate. I also manage my team working on strategic, innovative projects within the business as well as the business as usual programmes of work. This is a contract position." }, { "role": "Head of User Experience", "company": "Trinity Mirror Group PLC", "endYear": "2015", "endMonth": "10", "location": "London UK", "startYear": "2013", "startMonth": "6", "currentRole": false, "description": "Working across all major brands including the national daily publications (Daily Mirror and Daily Echo) as well as 36 regional newspapers, as Head of UX, I have a hands-on role in implementing UX strategy, designing and communicating the functionality of major projects, and working with the business in defining the future. Line managing a team of cross discipline UX designers, I take projects through research and planing phases, rapid cross team prototyping in hand-coded HTML and CSS, user research and design iteration and through the agile development process. My role spans all devices simultaneously, designing interfaces that work across, mobile, tablet and desktop devices." }, { "role": "Head of User Experience (DraftFCB)", "company": "Draft FCB", "endYear": "2013", "endMonth": "6", "location": "London UK", "startYear": "2010", "startMonth": "", "currentRole": false, "description": "As Head of UX I was responsible for the process, delivery and quality all UX deliverables within Draft\nFCB. Working closely with clients to define requirements, their expectations and technology needs. As a\nhands on expert, I produced all materials for a project including user testing strategies, client requirement\nworkshops and participatory design workshops, low/hi fidelity wireframes, functional and technical\nspecifications, design rationales and prototypes. I mentored and managed other staff within the company\nas well as provide thought leadership in areas such as mobile, operational processes and lean and agile\nprinciples." }, { "role": "Operations/UX Director", "company": "M-Corp", "endYear": "2010", "endMonth": "", "location": "SE UK", "startYear": "2006", "startMonth": "2", "currentRole": false, "description": "Combining my UX knowledge and management skills, at M-Corp, I was responsible for processes and\nprocedures for the gathering of requirements, communicating and prototyping system designs,\nspecifications and client satisfaction. Then, ensuring projects where delivered on time, on brand, and to\nthe highest quality by managing the team of developers and project managers. My dual role allowed to\ntake a client from and idea to a fully working system." } ]
Career & Personal Growth
My career goal is...
Good things... for good people. To quote a famous song It's not about the money, money, money. I just want to make the world dance. Forget about the price tag.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0423919979
Email
grant@grantmaskell.com
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Brisbane Sydney Melbourne
Work Preference
WIP
Expertise & Skills
Primary Expertise
Design
Secondary Expertise
Technology
Seniority Level
20 - 25 years
Key Skill
AI & automation,Brainstorming,Business Operations,Communication,Creative thinking,Data analysis,Decision making,Empathy,Experimenting,Design Thinking,Forecasting,Google Adwords,Google Analytics,Graphic design,Leadership,Mentoring,Strategy,Teaching,User experience development,User interface development
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning
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