July 23, 2025
Paul
Baron
he/him/his
Director, Company Secretary and Acting GM
Victoria
Brand statement
Consultant and fractional executive with a focus on operations, agency and team management in early stage businesses, tourism, government, advanced manufacturing and medical devices.
Career Journey
Career Story
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Director, Company Secretary, General Manager (P/T)", "company": "3DM Surface Finishing", "endYear": "2025", "endMonth": "12", "location": "Melbourne Victoria", "startYear": "2019", "startMonth": "9", "description": "Director, Company Secretary and part time General Manager of 3DM Surface Finishing that has developed and patented a disruptive innovation to post-processing that delivers high-speed, part selectivity and zero contamination across a broad range of metals. We have a particular focus on the Additive Manufacturing industry." }, { "role": "Commercial Manager (P/T)", "company": "Sentient Bionics", "endYear": "2025", "endMonth": "12", "location": "", "startYear": "2021", "startMonth": "3", "description": "Part-time Commercial Director for Sentient Bionics, an engineering design company currently focused on the development of oxygen concentrators for commercial, defense and humanitarian applications." }, { "role": "Business Mentor", "company": "Victoria Government Small Business program", "endYear": "2025", "endMonth": "12", "location": "", "startYear": "2022", "startMonth": "3", "description": "Delivering coaching sessions and one on one actions plans for small business owners to address their business challenges and develop their business ideas and capabilities" }, { "role": "President", "company": "Melbourne Angels", "endYear": "2024", "endMonth": "8", "location": "Melbourne Victoria", "startYear": "2021", "startMonth": "8", "description": "Melbourne Angels is very much the quiet achiever of the Victorian Startup ecosystem investing $2-3 million in early stage startups every year. Our 90+ members are motivated by wanting to go on the journey with founders and are actively involved in the investment process. \n \nI love sharing my passion for start-ups. Some people start share portfolios - for me I started a portfolio of startup companies to create something that wasn't there before, something which I could be engaged with, which I could add value to, something that would create jobs and make the world a better place." }, { "role": "Project Director Business Engagement Strategy", "company": "Department of Economic Development, Jobs, Transport and Resources", "endYear": "2018", "endMonth": "1", "location": "Melbourne Victoria", "startYear": "2017", "startMonth": "6", "description": "Responsible for the development of a road map to make interactions between the Victoria State Government Employment Investment and Trade division and Victorian Businesses and stakeholders easier, more effective, targeted, measurable and customer focused. Produced a digital transformation strategy supported by an upgrade to the existing Salesforce platform including a move to agile development and support, an updated licensing model and the adoption of the latest marketing technology to better engage with Victorian Businesses." }, { "role": "Group Manager Online Marketing (Head of Digital)", "company": "Tourism Victoria/Visit Victoria", "endYear": "2017", "endMonth": "6", "location": "Melbourne Victoria", "startYear": "2001", "startMonth": "11", "description": "Managerial responsibility for all of Visit Victoria/Tourism Victoria’s online marketing and digital activities including websites, mobile, social media and information technology strategies." }, { "role": "Project Manager", "company": "Tourism Victoria", "endYear": "2001", "endMonth": "3", "location": "Melbourne Victoria", "startYear": "1999", "startMonth": "9", "description": "Project Manager on the $7.4m Victorian Tourism Online project with responsibilities that included:\n• Project Management tasks including contributing to planning, timelines, budgets, resource requirements, coordinating tasks, HR, team recruitment, management and leadership, mentoring and ensuring project milestones are met\n• Reporting on the progress of the project to the CEO and the board of Tourism Victoria through both written reports and formal presentations\n• Meeting product on-line signup and informational content gathering targets \n• Significant role in the selection of project partners, the management of the tender selection processes for purchasing of services and the management of contracts with successful tenders to implement the Tourism Online strategy\n• Review and acceptance of technology deliverables such as user requirements, systems architecture, systems design, process and workflow documents." }, { "role": "IT Consultant", "company": "Department of Infrastructure", "endYear": "1999", "endMonth": "9", "location": "Melbourne Victoria", "startYear": "1996", "startMonth": "9", "description": "This was a broad IT consulting role providing advice and expertise on the internet, business analysis and requirements documentation, knowledge management, business process re-engineering, network infrastructure, applications development and support. This role often involved being on selection panels for outsourcing contracts, package selection for off-the-shelf software purchases and management of a number of concurrent outsourced and insourced projects." }, { "role": "IT Consultant", "company": "Telstra", "endYear": "1996", "endMonth": "6", "location": "Melbourne Victoria", "startYear": "1995", "startMonth": "10", "description": "IT consultant covering a broad range of desktop and business systems support in the mobiles divisions of Telstra" }, { "role": "Systems Analyst", "company": "BP Australia", "endYear": "1993", "endMonth": "9", "location": "Melbourne Victoria", "startYear": "1989", "startMonth": "6", "description": "I joined the Information Services Division for eighteen months before taking up a position in the Retail Division working on the development of BP Service Station and 24 hour convenience store integrated point of sale, product scanning and back office systems. This included 7 months working on similar systems in the UK and Europe." } ]
Career & Personal Growth
My career goal is...
I am a Director, Company Secretary and part time General Manager of 3DM Surface Finishing that has developed and patented a disruptive innovation to post-processing that delivers high-speed, part selectivity and zero contamination across a broad range of metals. We have a particular focus on the Additive Manufacturing industry.
I am part-time Commercial Director for Sentient Bionics, an engineering design company currently focused on the development of oxygen concentrators for commercial, defense and humanitarian applications.
I am an independent assessor for Queensland Government Ignite Ideas Fund innovation grants and
an Entrepreneur Stream Assessor for Migration Queensland for their state-nominated 5-year provisional entrepreneur visa program.
I am a part time Business Mentor on the Victoria Government Small Business program.
Despite my apparent busy schedule I have capacity 2-3 days per week to take on consulting and fractional COO type roles. I am available as adviser to help set and maintain strategic direction, assist in the selection and management of relationships with digital agency and technical partners, act as a board adviser or to anchor advisory boards. I am advising a range of businesses and startups in the advanced manufacturing, travel and digital technology space. I advise on capital raising and many of the challenges that face early stage startups and small to medium enterprise clients. I have a strong background in the operations of state government and a good knowledge of process and people that could be useful in a variety of different consulting contexts.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Work Preference
Prefered Working Location
Work Preference
WIP
Expertise & Skills
Primary Expertise
Technology
Secondary Expertise
Marketing
Seniority Level
25 - 30 years
Key Skill
Boards,Business management,Business Operations,Coaching,Conflict management,Economics,Brand,Finance,Information technology,Innovation,Management consulting,Marketing,Program management,Project management,Reporting,Salesforce,Sitecore,Strategy,Team building,Troubleshooting
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning