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July 23, 2025
Simon
Berglund
Managing Director | Chief Revenue Officer | SaaS | Sales | Account Management | Customer Success | Partner Channels | B2B | AI | GRC | ERP | ESG | HCM |
New South Wales
Brand statement
Career Journey
Career Story
Expanding upon the core sales craft of my early career, I am now an accomplished go-to-market leader who integrates the departmental hyper-specialists into a coherent, high-performance operating entity that executes on the strategy. I am a neo-generalist; someone who has mastered a broad span of control over multiple departments, multiple industries and multiple decades. I comfortably slide along the continuum from specialist to generalist. Where I stand on that continuum at a given point in time is governed by context.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": " Snr Vice President & General Manager (APAC)", "company": "Diligent", "endYear": "2025", "endMonth": "1", "location": "Sydney", "startYear": "2023", "startMonth": "3", "currentRole": false, "description": "As the senior executive in APAC, I was responsible for leading and managing the entire Commercial footprint, empowering business leaders across APAC to execute with purpose, build successful teams and be accountable to stakeholders across the entire GRC and ESG remit.\n\nGovernance; Risk Managment; Compliance Management; ESG; Cyber; Artificial Intelligence" }, { "role": "Managing Director (ANZ)", "company": "Sage", "endYear": "2023", "endMonth": "3", "location": "Sydney", "startYear": "2021", "startMonth": "11", "currentRole": false, "description": "Responsible for developing, leading and managing Sage’s success & development primarily in terms of brand, market, portfolio, customer satisfaction and sales development as well as strategic orientation. \n\nFocus is on driving the sales and revenue growth for both existing and new customers, enabling a global go-to-market model, contributing to the simplification and globalisation of our product portfolio, driving continued Cloud-connected and Cloud-native solutions, with a particular focus on our Salesforce integrated solutions.\n\nERP; Payroll; HCM" }, { "role": "Vice Presidents, Customer for Life", "company": "Sage", "endYear": "2021", "endMonth": "10", "location": "Sydney", "startYear": "2016", "startMonth": "10", "currentRole": false, "description": "I headed up the Customers for Life Department consisting of Customer Success, Retention, Professional Services, Customer Services (Functional), Customer Services (Technical) and Learning Services teams for all Sage ERP, Payroll and HCM customers." }, { "role": "National Sales Director", "company": "Sage", "endYear": "2016", "endMonth": "9", "location": "Sydney", "startYear": "2015", "startMonth": "10", "currentRole": false, "description": "I headed up the Australian new payroll solution customer acquisition teams." }, { "role": "National Sales & Marketing Manager", "company": "Analytics8", "endYear": "2015", "endMonth": "8", "location": "Sydney", "startYear": "2013", "startMonth": "10", "currentRole": false, "description": "My role was to establish a greenfield marketing & sales capability for this pure professional services consultancy.\n\nBusiness intelligence; Analytics; Data Warehousing" }, { "role": "Director, Sales & Marketing (Information Services)", "company": "SAI Global", "endYear": "2013", "endMonth": "9", "location": "Sydney", "startYear": "2008", "startMonth": "4", "currentRole": false, "description": "I headed up the Standards and Legislation Services teams responsible for Sales (subscriptions) i.e. Information-as-a-Service (IaaS), eCommerce (transactions), Marketing, Direct Marketing, Copyright Protection, Licensing and Customer Service in an information services company.\n\nStandards; Legislation" }, { "role": "Various Sales leadership roles", "company": "Various", "endYear": "2008", "endMonth": "4", "location": "Sydney", "startYear": "1996", "startMonth": " 7", "currentRole": false, "description": "M&A software; Speech recognition software; Health imaging software and hardware" } ]
Career & Personal Growth
My career goal is...
Provide my significant GTM expertise to scaling up organisations or larger organisations in need of enhanced rigour for a particular department.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0417409004
Email
simon_berglund@hotmail.com
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Sydney
Work Preference
WIP
Expertise & Skills
Primary Expertise
Executive Leadership
Secondary Expertise
Sales
Seniority Level
10 - 15 years
Key Skill
Adaptability,Artificial intelligence,Budget Planning,Coaching,Decision making,Effective presentation,Emotional Intelligence,Employee development,Growth,Goal-setting,Influencing,Innovation,Integrity,Leadership,Marketing,Planning,Public speaking,Resilience,Strategic planning,Team building
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning
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