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July 23, 2025
Tony
Simmons
Start-up & scale-up: Transforming businesses into global leaders through strategic vision, innovation and operational excellence
Victoria
Brand statement
Career Journey
Career Story
I’m a growth-driven innovator who turns start-ups into global powerhouses. With over 25 years of experience launching and scaling tech businesses like Sonnant and Full Circle, I’ve led them through massive market expansions, multi-million dollar capital raises, and strategic exits. My knack for blending bold strategy with cutting-edge technology has delivered explosive growth and put companies on the map in competitive global markets. Whether building world-changing SaaS platforms or mentoring the next big thing, I make things happen and drive businesses to their full potential.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Founder & CEO", "company": "Sonnant", "endYear": "2025", "endMonth": "5", "location": "Melbourne", "startYear": "2020", "startMonth": "10", "currentRole": false, "description": "Founded and grew a global, cutting-edge, platform that monetises and manages audio and video content for\nbroadcasters, podcasters, and radio stations. | Developed a global client base with integrations in the USA and UK and established a US-based sales and partnership team by implementing scalable SaaS models and enhancing customer acquisition strategies. | Pioneered audio AI solutions to maximise content value, audience reach, and operational efficiency." }, { "role": "Founder & CEO", "company": "Mktplace Ventures", "endYear": "2021", "endMonth": "3", "location": "Melbourne", "startYear": "2016", "startMonth": "2", "currentRole": false, "description": "Established a pre-seed and seed-stage technology and software incubator, supporting ventures in\ncommercialisation and scaling. | Guided start-up raises, including Detector Inspector, to securing capital and become investment ready. | Achieved multiple successful exits and integrated with accelerators at universities and government levels." }, { "role": "CEO & Co-Founder", "company": "Lithodomos", "endYear": "2019", "endMonth": " 7", "location": "Melbourne", "startYear": "2016", "startMonth": "8", "currentRole": false, "description": "Developed a global content library for immersive AR and VR experiences in tourism and education. | Built partnerships with global organisations to expand the reach of visual and audio-guided experiences across mobile, desktop, and immersive platforms." }, { "role": "Executive Director", "company": "JCurve Solutions (ASX : JCS)", "endYear": "2015", "endMonth": "5", "location": "Sydney", "startYear": "2014", "startMonth": "6", "currentRole": false, "description": "Directed software strategy following the acquisition of Full Circle, focusing on product integration and market\ngrowth." }, { "role": "Founder & CEO", "company": "Full Circle Australia", "endYear": "2015", "endMonth": "4", "location": "Sydney & Melbourne", "startYear": "2005", "startMonth": "5", "currentRole": false, "description": "Bootstrapped and scaled the company to $2.5M ARR within five years, resulting in acquisition by a publicly listed company. Retained as Executive Director at JCS, directing software strategy post-acquisition. | Directed product development and go-to-market strategies, driving market share in a competitive space owned by incumbent providers. | Used disruptive tech and pricing models to disrupt the market and achieved significant growth and annual churn of <3%." }, { "role": "Commercial Lawyer", "company": "Telstra", "endYear": "2005", "endMonth": "4", "location": "Sydney", "startYear": "2004", "startMonth": "1", "currentRole": false, "description": "Advised on mergers, acquisitions, retail marketing and content deals, contributing to strategic growth." }, { "role": "Commercial Lawyer", "company": "BT (British Telecom)", "endYear": "2004", "endMonth": "1", "location": "London", "startYear": "2001", "startMonth": "2", "currentRole": false, "description": "Provided legal and commercial advice for new ventures and national and EU broadband initiatives." }, { "role": "Commercial Lawyer", "company": "Minter Ellison (Minters)", "endYear": "2001", "endMonth": "1", "location": "Sydney", "startYear": "1998", "startMonth": "2", "currentRole": false, "description": "Practised IT, commercial and intellectual property law, providing advice to banks and corporate clients." } ]
Career & Personal Growth
My career goal is...
With over 20 years of experience in founding, funding, scaling, and exiting global tech, data and software businesses, I’m now focused on partnering with clients ready to move from zero to one. My sweet spot is companies with $500k–$10M in revenue, where I can be both hands-on and advisory. I excel at driving innovation, systemising processes, and leading digital transformations. Whether delivering executable and measurable GTM strategies or aligning sales and operations, I get results. Capital raising and M&A are particular strengths, honed over 8 years as a corporate lawyer, but my primary focus is always on driving growth and delivering tangible outcomes.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0401312110
Email
tony@tonysimmons.com.au
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Melbourne, Sydney, Adelaide, Brisbane - regions
Work Preference
WIP
Expertise & Skills
Primary Expertise
Technology
Secondary Expertise
Innovation
Seniority Level
15 - 20 years
Key Skill
AI & automation,Analytics,Artificial intelligence,Business management,Business Operations,Coaching,Collaboration,Communication,Creativity,Critical thinking,Decision making,Finance,Innovation,Leadership,Marketing,Mentoring,Product development,Sales,Strategy,Team building
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning
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