[ { "role": "Managing Director / Audi Brand Director", "company": "Volkswagen Group", "endYear": 2023, "endMonth": "3", "location": "Sydney", "startYear": 2017, "startMonth": "1", "currentRole": false, "description": "Led crucial transformations, navigated significant crises, and launched new initiatives. VW \"Dieselgate\" crisis was the largest corporate crisis in Australia and resulted in an ACCC fine of $125m. Strong leadership protected the Groups five brand images, market share was maintained, staff morale was preserved with no negative impact on the local P&L. Successfully merged Audi and Volkswagen in Australia one year ahead of schedule, $5m under budget, and exceeded forecasted projected savings by $8m, creating a $3bn AUD revenue, $80m AUD profit, and 500 staff organization. Innovative, world-first launch of VWG Cupra as a standalone brand, exceeding sales target within first year. Guided the organization through the global pandemic whilst undertaking the merger of Audi and VW Group which included full office refurbishment, new ways of working established and relocation of parts distribution and training centres highlighting ability to work on multiple large scale, complex issues. Inspired and motivated diverse teams by enhancing organizational culture and morale, reflected by an improved Mood Index, and sustained high employee engagement scores (86%), achieved through strategic initiatives despite major disruptions to the business. Led Audi division turnaround from a $4m loss to a $40m profit within five years. Steered a $15m SAP transformation to replace 20-year-old legacy systems and future-proof the business IT architecture. Identified, leased, and oversaw the construction of a new parts distribution facility, improving logistics and distribution capabilities reducing costs by $5m p.a. Nominated as a finalist in CEO Magazine “CEO of the Year” 2020." }, { "role": "Managing Director", "company": "Audi South Africa", "endYear": 2017, "endMonth": "1", "location": "South Africa", "startYear": 2014, "startMonth": "1", "currentRole": false, "description": "Refocused Audi South Africa towards profitability, streamlining the franchise network and prioritising talent management and staff development. Radical and unprecedented multi-million-euro long term strategy investment to reduce volume and increase profit by repositioning premium brand, product, and franchise network. Managed a diverse workforce in response to high attrition rates, focusing on talent management and staff development. Maintained business results and profitability amidst local economic instability and company-wide changes. Focus on long term quality outcomes highlighted in achieving No.1 for dealer satisfaction and for sales service, customer satisfaction, and loyalty." }, { "role": "Director of Sales", "company": "Audi UK", "endYear": 2014, "endMonth": "1", "location": "United Kingdom", "startYear": 2012, "startMonth": "1", "currentRole": false, "description": "Led a sales operation transformation, driving the brand to secure the No.1 spot in the UK premium market in 2014. Developed and executed new strategies in fleet and used car sales that drove 12% volume growth and record market share of 6.2%. Built and mentored a high-performance sales team, fostering a culture of excellence and high achievement. Nurtured strong relationships with key stakeholders, including dealers and internal teams, to drive alignment and execution of sales strategy." }, { "role": "Director of Customer Service", "company": "Audi UK", "endYear": 2012, "endMonth": "1", "location": "United Kingdom", "startYear": 2009, "startMonth": "1", "currentRole": false, "description": "Revolutionised operations by using innovative technology and leveraging data based on customer insights. Led a customer service transformation to become more digitally enabled, data-driven and customer-focused, leading to record levels of customer satisfaction and brand loyalty. Implemented processes to capture, analyse, and leverage customer data to drive business decisions and improve service levels. Fostered cross-department collaboration, ensuring customer service objectives aligned with overall business strategy. Designed and implemented new digital service strategies that improved customer retention rates and enhanced the overall customer experience." } ]