[ { "role": "Executive Director | Client Partner", "company": "HERO // McCann Melbourne", "location": "Melbourne, Australia", "startYear": 2016, "startMonth": "1", "currentRole": true, "description": "Overseeing high performing teams and YOY financial growth. Involved in strategic brand and campaign management for major clients like Toyota Australia, ENGIE/Simply Energy, The University of Melbourne, Pernod Ricard, Victorian Government, and others. Played a key role in multiple business effectiveness and creative awards. Led projects such as Toyota's bZ4X launch and Simply Energy’s rebrand to ENGIE." }, { "role": "Group Account Director", "company": "FCB London", "endYear": 2016, "endMonth": "12", "location": "London, UK", "startYear": 2012, "startMonth": "1", "description": "Managed brand, digital and social work streams for BMW leading to significant growth in sales. Co-managed development and rollout of a teacher recruitment platform for the UK Government, Department for Education, enhancing teacher registrations. Produced campaigns for Jupiter Asset Management and NSPCC which led to multiple awards." }, { "role": "Account Director", "company": "Karmarama // Accenture Song London", "endYear": 2012, "endMonth": "12", "location": "London, UK", "startYear": 2010, "startMonth": "1", "description": "Developed comprehensive campaign strategies for Nintendo UK maintaining market leader status despite strong competition from Sony PlayStation and Microsoft Xbox." }, { "role": "Senior Account Manager", "company": "JWT London // Wunderman Thompson // VML", "endYear": 2010, "endMonth": "12", "location": "London, UK", "startYear": 2008, "startMonth": "1", "description": "Led campaigns for Johnson & Johnson products across multiple regions, achieving market leader status. Supported De Beers in launching and establishing the Forevermark brand, contributing to the success in APAC, EMEA, and North America." }, { "role": "Account Manager", "company": "FCB London", "endYear": 2008, "endMonth": "12", "location": "London, UK", "startYear": 2006, "startMonth": "1", "description": "Managed global campaigns for SC Johnson household products, integrating brand strategy, creative development, and market adaptation." } ]