I’ve spent 25 years building brands that lead—often from the ground up. Trained as an industrial designer, I moved into brand strategy early on and quickly became known for connecting deep analysis with creative thinking and execution. I’ve led brand programs across Europe, Australia, and Asia for global players like Gore, Siemens, and Roche, as well as helped scale nimble yet powerful innovators from concept to market traction. I work with companies shaping the future—e.g. with next-gen materials, circular systems, and disruptive education technology—and help them carve out a compelling position, build market authority, and accelerate adoption across value chains. My edge? Turning complexity into sharp brand strategy—and strategy into tangible meaningful results.

With a proven track record in brand strategy, marketing, and business transformation, I’m seeking a senior leadership role within a pioneering, purpose-driven B2B company at the forefront of innovation. My expertise lies in shaping market narratives, guiding transformation, and delivering strategic and creative brand-led growth. I build powerful brands that don’t just stand out—they create entire industry ecosystems of positive impact. Beyond individual projects, I drive thought leadership, mentor future talent, and amplify the business case for sustainable innovation through bold, strategic execution. Whether as Head of Brand, VP Marketing & Strategy, or part of an innovation-led C-level team, I bring a unique blend of vision, creativity, and implementation expertise—turning ambitious ideas into category-defining brands.

WIP