One of my greatest strengths is uncovering insights and turning them into clear, actionable marketing strategies and plans. This has been a consistent thread throughout my career: from repositioning Libra and driving triple-digit eComm growth, to transforming Cabot’s lead generation strategy and slashing cost-per-lead by over 80%. Whether working in retail, FMCG or services, I use data to bridge the gap between brands and consumers, driving real business growth.

My goal is to help brands grow by optimising their brand experience—from insight to execution. I thrive at the intersection of strategy and delivery: unearthing key insights, identifying opportunities, and transforming them into actionable marketing strategies with measurable outcomes. While I’m strategic by nature, my hands-on experience across channels—especially social and campaign management—means I understand the nuances of execution. I’m passionate about the consumer goods and retail space, especially operational brands looking to scale. That said, I’m industry agnostic and believe great strategy is transferable.

Melbourne

WIP