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July 23, 2025
Samantha
McCallum
she/her/hers
Head of Customer Experience / CXO
Queensland
Brand statement
Career Journey
Career Story
My strength is helping businesses define customer-centred growth strategies by leveraging market trends, technology, and customer behaviour insights to adapt and anticipate change. I blend strategic foresight with proven methodologies—Lean Startup, Human-Centred Design (HCD/HCAI), and Agile—to help businesses define and deliver their future state. My experience spans consultancies, digital agencies, and client-side leadership roles in product design and marketing. Past roles include Head of Experience Design at Latitude Financial, Head of Marketing at Fairfax Media, and Strategy Director at R/GA. I currently work with a portfolio of startups as an advisor and mentor, as well as with enterprises and ASX-listed clients through my innovation consultancy, Outfoxed.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Co-Founder ", "company": "Antipodes Future ", "endYear": "", "endMonth": "", "location": "Remote ", "startYear": "2025", "startMonth": "2", "currentRole": true, "description": "Inspired by the word ‘Antipodes’ we help professionals reimagine themselves from the opposite perspective. Inside out, rather than outside in. \n\nWe do this by bringing together industry leading experts in Executive coaching, health, wellness and strategy to deliver a truly unique program." }, { "role": "Managing Director ", "company": "Outfoxed ", "endYear": "", "endMonth": "", "location": "Remote ", "startYear": "2022", "startMonth": "3", "currentRole": true, "description": "We combine the best of strategy and human-centred design with capability uplift programs to ensure businesses define and deliver their future-state. \n\nCurrently working with startups as advisors and venture builders, and scale-ups and enterprises like NAB, EML Payments, Southern Cross University and Latitude Financial." }, { "role": "Head of Experience Design & CX Design Principal roles", "company": "Latitude Financial ", "endYear": "2021", "endMonth": "8", "location": "Melbourne ", "startYear": "2019", "startMonth": "5", "currentRole": false, "description": "Led the Design Profession. Led the UX & CX design teams for Latitude’s Instalments business. Part of the Instalments & Commercial leadership teams" }, { "role": "Senior Manager, CX Insights ", "company": "NBN", "endYear": "2018", "endMonth": "12", "location": "Sydney & Melbourne ", "startYear": "2017", "startMonth": "11", "currentRole": false, "description": "Defining customer insights and the CX strategy for nbn's Business (SMB, E&G) and Residential customer segments." }, { "role": "Strategy Director ", "company": "R/GA ", "endYear": "2016", "endMonth": " 7", "location": "Sydney ", "startYear": "2016", "startMonth": "1", "currentRole": false, "description": "Led strategy for clients included; Telstra, Google, Macquarie Bank and TabCorp" }, { "role": "CX Strategy Consultant ", "company": "Growth Mantra ", "endYear": "2015", "endMonth": "8", "location": "Sydney", "startYear": "2013", "startMonth": "9", "currentRole": false, "description": "Growth Mantra is a boutique management consultancy focused on innovation and business growth. \n\nAt Growth Mantra I worked on business transformation projects for some of Australia’s leading companies, creating long-term growth strategies to combat widespread industry disruption. McDonald’s and Woolworths were key clients." } ]
Career & Personal Growth
My career goal is...
- Partner with purpose-driven brands - Lead high-impact innovation programs - Empower cross-functional teams to think more creatively and move fast / experiment boldly
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0412366024
Email
samantha@outfoxed.co
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Melbourne, Sydney, Brisbane
Work Preference
WIP
Expertise & Skills
Primary Expertise
Market Research & Consumer Insights
Secondary Expertise
Innovation
Seniority Level
10 - 15 years
Key Skill
AI & automation,Boards,C-Suite,Coaching,Collaboration,Creative thinking,Design principles,Emotional Intelligence,Experimenting,Growth,Design Thinking,Innovation,Leadership,Problem solving,Researching,Storytelling,Strategy,User experience development,Wireframing,Market Research & Consumer Insights
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning
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