I’m a solutions-focused Digital Strategist at the intersection of digital experience, marketing technology (MarTech), and commercial strategy. With a background spanning Deloitte Digital, Accenture Song, Optimizely and now Dynamic Yield by Mastercard, I’ve helped leading brands across APAC deliver impact through personalisation, experimentation, and digital analytics. I’m passionate about turning complex ideas into scalable, value-driven solutions that connect with both customers and business goals. I hold an MBA (Melbourne Business School), a Master of IT and Master of Commerce (Macquarie), plus degrees in Engineering and Marketing from Brazil. Additionally, I’m also a generative AI enthusiast, staying across every major release from OpenAI, Google and beyond—exploring how this tech can supercharge marketing teams, boost creativity, and transform customer experience.

With nearly two decades of experience across Martech, Digital Analytics, Experimentation, and Personalisation, my goal is to apply this expertise in a flexible, high-impact way—partnering with businesses as a fractional leader, strategic advisor, or hands-on consultant. I’m looking to collaborate with fast-scaling teams that need senior MarTech leadership—without the overhead of a full-time hire. I offer a rare combination of hands-on technical depth, strategic thinking, and commercial insight. Above all, I value roles that allow me to deliver meaningful impact while maintaining balance—being present for my young family and working in a way that’s sustainable, effective, and rewarding for everyone involved.

WIP