[ { "role": "Advisory Board member", "company": "Plexus", "endYear": "", "endMonth": "", "location": "Sydney", "startYear": "2020", "startMonth": "11", "currentRole": true, "description": "As Advisory Board Member and in the first 2 years, CEO Advisor at Plexus, I provided strategic guidance that directly supported the company’s growth and transformation. I played a key role in shaping revenue growth strategies, strengthening governance, and mentoring the executive team. My input contributed to accelerating ARR growth, improving operational efficiency, and successfully divesting a subsidiary, which delivered a profitable exit and unlocked capital for reinvestment in core SaaS and AI product areas." }, { "role": "CEO / Executive Director", "company": "Plexus", "endYear": "2025", "endMonth": "6", "location": "Sydney", "startYear": "2023", "startMonth": "3", "currentRole": false, "description": "As CEO of Plexus, I succeeded the founder and led the business through a period of accelerated growth and operational transformation. Under my leadership, ARR growth increased from 15% to 25% YoY, while the company’s burn multiple was halved to 1.1, significantly improving capital efficiency and sustainability. I spearheaded a comprehensive strategic refresh, developing a new three-year plan focused on market differentiation, modular AI-enabled solutions, and enhanced ease of adoption, which increased new logo acquisition by 22%. I transformed the sales organization by redesigning roles, hiring high-potential talent, and embedding structured development and competency frameworks, boosting sales efficiency and effectiveness. On the customer side, I led a revamp of customer success practices, reducing churn by 56% and lifting net revenue retention from 94% to 105%. I also increased gross margin from 83% to 85% through operational offshoring, disciplined headcount control, and GenAI-driven process efficiencies. My leadership strengthened the executive team, fostered a culture of innovation and accountability, and positioned Plexus as a leading player in legal SaaS and AI-driven transformation." }, { "role": "COO", "company": "Lumary", "endYear": "2023", "endMonth": "2", "location": "Sydney", "startYear": "2021", "startMonth": "1", "currentRole": false, "description": "As COO, I partnered closely with the CEO/founder to scale Lumary’s SaaS operations in Australia and launch its U.S. start-up targeting the Autism Behavioural Health market. I led the growth of the Australian go-to-market, services, and operations teams from 50 to over 100 people, achieving over 60% annual ARR growth (from $7M to $18M). I sharpened the mid-market growth strategy by streamlining product offerings, exiting unprofitable segments, and doubling the sales pipeline through revitalized marketing and sales efforts — all while maintaining strong conversion rates. I expanded and professionalized the services organization to handle rising customer demand, introduced an OKR framework to drive aligned execution, and strengthened the senior leadership bench with key hires and leadership development. I also improved board processes to enhance strategic input and governance, helping position Lumary for long-term sustainable growth in both domestic and international markets." }, { "role": "COO", "company": "Deputy", "endYear": "2020", "endMonth": "12", "location": "Sydney", "startYear": "2016", "startMonth": "8", "currentRole": false, "description": "As COO of Deputy, I was the key executive partner to the CEO/founder, accountable for leading the commercial organization through a critical scale-up phase. I grew commercial teams across Australia, the U.S., the U.K., and the Philippines from 20 to over 200 staff, delivering consistent 100%+ YoY ARR growth. I enabled a product-led growth strategy that transformed lead generation, accelerated customer acquisition, and scaled ARR from $5M to $55M in just 3.5 years. I built and scaled the customer success, support, and professional services functions to sustain hypergrowth, achieving an average NPS of 51 and CSAT of 92%. Beyond revenue and customer outcomes, I established robust operational systems to support a complex, multi-region GTM strategy, strengthened the leadership bench through recruitment and mentoring, and led major cross-functional initiatives to ensure alignment on evolving strategic goals. My leadership helped shape Deputy into a globally recognized workforce management platform with a strong culture, resilient operations, and an enduring customer focus." }, { "role": "Managing Director, Europe", "company": "ReachLocal", "endYear": "2015", "endMonth": "12", "location": "Amsterdam", "startYear": "2014", "startMonth": "1", "currentRole": false, "description": "Oversaw European operations (300+ staff), improving profitability through GTM optimization, sales team restructuring, reputation recovery, and a 30%+ reduction in operating costs, boosting EBITDA by 80%" }, { "role": "Co-Managing Director / COO, ANZ", "company": "ReachLocal", "endYear": "2013", "endMonth": "12", "location": "Sydney", "startYear": "2008", "startMonth": "3", "currentRole": false, "description": "Co-led Australia, NZ, and Singapore operations (250+ staff), achieving over 350% revenue growth and the group’s highest profit margins. Built and led a 60-person operations team covering service, finance, product, and HR." }, { "role": "CFO & Company Secretary", "company": "Travel.com.au Ltd (T/A Lastminute.com.au)", "endYear": "2008", "endMonth": "3", "location": "Sydney", "startYear": "2005", "startMonth": "12", "currentRole": false, "description": "Financial & commercial management, corporate governance, capital management, business process improvement, HR & legal management for a Listed Online Travel Agency business undergoing a significant positive performance turn-around. Outcome was a successful trade sale to Wotif, resulting in an outstanding return for investors.\n" }, { "role": "General Manager", "company": "Tramada", "endYear": "2005", "endMonth": "8", "location": "Sydney", "startYear": "2003", "startMonth": "1", "currentRole": false, "description": "Reporting to the company board, responsible for the day to day management of Tramada, a software\ndevelopment firm specializing in Travel Industry software solutions. Successful management of operation through an extended period of significant growth in all aspects of the business (180% increase in market share, 85% increase in per annum revenues, and 400% increase in per annum EBIT)" } ]