Back
Print Full Profile
July 23, 2025
James
Brennan
CEO, Managing Director, Chief Product Officer, Consultant
Victoria
Brand statement
Career Journey
Career Story
I drive transformational growth by building high-impact go-to-market strategies, leading world-class teams to execute them, and scaling SaaS businesses through product-market fit, rapid growth, and APAC/global expansion. I'm seeking interim, fractional, and project work as CEO, CRO, CPO, Regional VP/MD, Country Manager, Head of Product for high growth B2B SaaS companies. I specialize in developing go-to-market strategies, driving product development for product-market fit, and developing and leading sales and marketing teams to execute these GTM strategies.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Founder & Principal Consultant", "company": "Primora Group", "endYear": "", "endMonth": "", "location": "Melbourne", "startYear": "2018", "startMonth": "1", "currentRole": true, "description": "Founded boutique consulting firm focused on high-impact GTM advisory for tech firms expanding in ANZ/APAC\n*** Led investment, buyout, and growth strategy for Plastic Recycling Hub\n*** Transformed ELB Pty Ltd, doubling revenue in 8 months and closing $10M AUD in two government clients\n*** Built EdTech and UC practices for Nallawilli Group\n*** Designed sales process and funnel strategy for Red Leaf Group\n*** Guided ANZ market entry for US-based ServiceVet \n" }, { "role": "Chief Executive Officer & Executive Director", "company": "Linius Technologies (ASX:LNU)", "endYear": "2025", "endMonth": "5", "location": "Melbourne", "startYear": "2021", "startMonth": "11", "currentRole": false, "description": "Orchestrated scale-up of an ASX-listed SaaS startup from zero to $1M in revenue, achieving product-market fit and laying foundation for sustained growth, all while streamlining operations and raising required capital\n*** Increased revenue 7.5x overall and 250% YoY, 15x ARR growth\n*** Optimized annual expenses by 60% and reduced cash burn by 70%+\n*** Raised over $10m AUD through multiple rounds and varied structures in tight capital market conditions\n*** Developed and launched company’s first SaaS products for sports/broadcast & education markets\n*** Secured first customers in US and Europe, including IMG, one of the world’s largest media companies, and US colleges/conferences, validating Linius products in key markets\n*** Forged OEM partnerships with major players in the global market for scale & reach" }, { "role": "Head of Product & Alliances", "company": "Integrated Research (ASX:IRI)", "endYear": "2021", "endMonth": "10", "location": "Sydney", "startYear": "2020", "startMonth": "6", "currentRole": false, "description": "Spearheaded transformation of IR to a SaaS model, owning $50M AUD global P&L and launching platform products adopted by leading enterprise customers\n*** Introduced first SaaS offerings for Microsoft Teams, Zoom, & Webex, driving adoption by >500k users\n*** Boosted revenue from new products from 10% to 45%\n*** Secured 5-year, $5m AUD exclusive contract with British Telecom for new SaaS solutions\n*** Migrated legacy licensing model to recurring SaaS framework, accelerating ARR and customer retention\n*** Directed strategic execution with top tier partners – Cisco, Microsoft, Zoom, Avaya, AudioCodes\n" }, { "role": "Managing Director, ANZ", "company": "Kaltura", "endYear": "2019", "endMonth": "12", "location": "Sydney", "startYear": "2018", "startMonth": " 7", "currentRole": false, "description": "Pioneered direct entry in ANZ, expanding leadership in education and establishing foothold in enterprise market\n*** Advanced enterprise pipeline from zero to >$3m, signing first ANZ clients including CBA, RioTinto, BP\n*** Won largest education deal in ANZ to date with Melbourne Uni\n*** Expanded penetration of top Australian Unis (Group of 8) to over 50%\n*** Shifted GTM from partner-led to a direct engagement model, accelerating enterprise wins\n" }, { "role": "Managing Director, APAC", "company": "BlueJeans Network (acquired by Verizon)", "endYear": "2018", "endMonth": "6", "location": "Sydney", "startYear": "2016", "startMonth": "6", "currentRole": false, "description": "Scaled APAC business from $4M to $8M USD for a US VC-backed scale up company, turning around performance and achieving market leadership\n*** Drove record results: ARR up 80% in under 2 years, quarterly bookings up 50% YoY, churn down from 30% to <10% (lowest ever) and adoption >1m min/month at 2 customers \n*** Renegotiated 2-year resale contract extension with Telstra worth >$5m ARR\n*** Engineered and deployed a scalable channel-first GTM strategy, onboarding 40+ resellers and distributors\n*** Obtained enterprise market leadership winning Atlassian, CBA, Grab, CottonOn, Toyota, Hyundai, Suntory\n" }, { "role": "Senior Director, APAC Go-to-Market", "company": "Polycom (now part of HP)", "endYear": "2016", "endMonth": "6", "location": "Queensland", "startYear": "2013", "startMonth": "6", "currentRole": false, "description": "Orchestrated APAC GTM strategy, adapting proven model from ANZ for each country and executing with in-country teams for record breaking growth throughout the region.\n*** Exceeded 110% of APAC revenue target 3 years in a row and achieved record growth in India & SEA\n*** Activated and scaled Microsoft alliance in APAC, delivering 20% YoY revenue growth \n*** Designed & operationalized regional product strategy that became Polycom’s global SaaS blueprint" }, { "role": "Interim MD, Sales & Technical Director, ANZ", "company": "Polycom (now part of HP)", "endYear": "2013", "endMonth": "6", "location": "Sydney & Melbourne", "startYear": "2008", "startMonth": "4", "currentRole": false, "description": "SALES DIRECTOR: \nScaled ANZ business to $60M+ USD in annual revenue, transforming the region into a global top performer for a $1B+ market leader of video software and hardware\n*** Elevated ANZ to #2 region in APAC (from #4) and top 5 market globally\n*** Delivered record $20m quarter with 53% YoY growth as interim MD\n*** Achieved 27% CAGR over 5 years – highest among Tier 1 markets\n*** Drove adoption of high-margin solutions with 50% CAGR on software and 65% on services\n*** Closed largest ever video conferencing deal in ANZ at $18m for NSW Dept of Education\nTECHNICAL DIRECTOR:\nRedesigned GTM strategy from hardware distribution to value-based software and services, implemented via Sales Engineering leadership, sales/partner enablement, and technical leadership\n*** Raised software contribution from 7% of revenue to over 25% of revenue\n*** Won first $1m and $2m software contracts in ANZ" }, { "role": "Director of Product Management", "company": "Polycom (now part of HP)", "endYear": "2008", "endMonth": "4", "location": "Colorado, USA", "startYear": "2001", "startMonth": "5", "currentRole": false, "description": "Oversaw global software/infrastructure product portfolio with $100M P&L and 65% gross margin\n*** Managed 4 product lines with 15 individual products in all lifecycle phases through leadership of a global PM team across US, Israel, and China\n*** Created and commercialized flagship software offerings that are still in use today\n" }, { "role": "Business Unit Manager & Senior Financial Analyst", "company": "General Motors", "endYear": "2001", "endMonth": "4", "location": "various US locations", "startYear": "1995", "startMonth": "10", "currentRole": false, "description": "Advanced through GM’s Finance Leadership Program, gaining broad understanding of corporate finance and accounting functions for multiple divisions. Progressed from Accounting Intern to Business Unit Manager for $15M electronics division with 150 employees." } ]
Career & Personal Growth
My career goal is...
I drive transformational growth by building high-impact go-to-market strategies, leading world-class teams to execute them, and scaling SaaS businesses through product-market fit, rapid growth, and APAC/global expansion. I'm seeking interim, fractional, and project work as CEO, CRO, CPO, Regional VP/MD, Country Manager, Head of Product for high growth B2B SaaS companies. I specialize in developing go-to-market strategies, driving product development for product-market fit, and developing and leading sales and marketing teams to execute these GTM strategies.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0488300819
Email
james.brennan@primoragroup.com
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Work Preference
WIP
Expertise & Skills
Primary Expertise
Executive Leadership
Secondary Expertise
Strategy
Seniority Level
15 - 20 years
Key Skill
Adaptability,Analysis,C-Suite,Decisiveness,Emotional Intelligence,Growth,Finance,Innovation,Integrity,Marketing,Modeling,Product management,Public speaking,Sales,Storytelling,Strategy,Team building,Written communication
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning
This is a success message.
This is an error message.
This is also an error message.