[ { "role": "Fractional Head of Marketing", "company": "Various", "endYear": "", "endMonth": "", "location": "Sydney, NSW", "startYear": "2024", "startMonth": "11", "currentRole": true, "description": "Helping companies across a variety of marketing challenges & projects across short-term projects and long-term retainers. \n\nProjects include: \n\n- Events marketing strategy & campaigns - Captivate Events \n- Consumer app marketing strategy - Sirob Co\n- Brand Positioning Decks - NSW Govt \n- Copywriting & editing for Hakuba Hotel Group\n- Sales funnel & conversion strategy for a small wellness business\n- ABM strategy & campaign planning for an HR Tech Startup" }, { "role": "Marketing Contractor (Part Time)", "company": "Mad Mex", "endYear": "2025", "endMonth": "4", "location": "Sydney, NSW", "startYear": "2024", "startMonth": "11", "currentRole": false, "description": "Marketing Contractor supporting Mad Mex with key digital and local marketing initiatives. \n\nManaging the implementation of a new website, mobile app strategy, and CRM launch. \n\nOversaw digital media buying and strategy.\n\nStrategise & executed local area marketing campaigns to support 6 new restaurant openings and franchise growth.\n" }, { "role": "Strategic Regional Field Marketing Lead, APAC", "company": "Miro", "endYear": "2024", "endMonth": "3", "location": "Sydney, NSW", "startYear": "2022", "startMonth": "3", "currentRole": false, "description": "Hired as Head of APAC Marketing maternity leave cover\n\nKey Accomplishments: \n- Drove 30% of APAC pipe generation goals through field marketing strategies & campaigns \n- Generated over $2mil in pipe through launch of Agile City Tour - multi-city roadshow \n- Planned & launched ABM campaigns with top 15 enterprise accounts" }, { "role": "Regional Marketing Lead, ANZ", "company": "Enboarder", "endYear": "2022", "endMonth": "3", "location": "Sydney, NSW", "startYear": "2021", "startMonth": "11", "currentRole": false, "description": "Regional Marketing lead for ANZ marketing strategies, driving pipe generation aligned to sales revenues. \n\nResponsibilities: \n- Drove pipe generation through webinars, digital advertising and 3rd party events \n- Key local partner for ANZ sales, SDR and customer success teams" }, { "role": "Head of Marketing", "company": "Phriendly Phishing, a CyberCX Company", "endYear": "2021", "endMonth": "10", "location": "Sydney, NSW", "startYear": "2020", "startMonth": " 7", "currentRole": false, "description": "First marketing hire for Phriendly Phishing, and a key member of the Phriendly Phishing leadership team.\n\nKey Accomplishments: \n- Led strategic rebrand & positioning of Phriendly Phishing \n- Launched & developed new website & CMS\n- Digital strategy & execution including: SEO, Ads, UX, CRO\n- Just 8 months from rebrand & website launch over 50% of sales revenue were from MGLs" }, { "role": "Marketing & PR Director", "company": "Australian Wildlife Parks", "endYear": "2020", "endMonth": "4", "location": "Sydney, NSW", "startYear": "2020", "startMonth": "3", "currentRole": false, "description": "Hired to lead the Marketing and PR for Featherdale Sydney Wildlife Park and Mogo Wildlife Park. Stood down from position due to COVID-19 influenced park closures. \n\nIn my short tenure, I developed the annual marketing and publicity strategy to increase revenue and visitation of parks." }, { "role": "Marketing Manager", "company": "Reed Exhibitions / ReedPOP", "endYear": "2020", "endMonth": "3", "location": "Sydney, NSW", "startYear": "2014", "startMonth": "3", "currentRole": false, "description": "As Marketing Manager I created innovative and dynamic marketing strategies across event brands to increase consumer attendance, event revenues and brand awareness. Responsible for creation of marketing campaigns including digital, partnerships, media planning/buying, brand and public relations.\n\nEvents: The Fitness Show, Life Instyle, Play World Australia, Reed Gift Fairs, Oz Comic-Con, Better Homes & Gardens Live, PAX Australia\n" }, { "role": "Fractional Community Lead", "company": "Strivin", "endYear": "", "endMonth": "", "location": "Sydney, NSW", "startYear": "2024", "startMonth": "11", "currentRole": false, "description": "Building and scaling professional networking community, connecting 200+ Talent, HR and Marketing Leaders through strategic lunch programs and book club events - turning awkward networking into effortless career advancement. " } ]