June 25, 2025
Kirsty MacCulloch
GM, Digital & Data, GM Customer, GM, Retail Media
Victoria
Brand statement
Career Journey
Career Story
An executive data-driven marketing leader with a strong track record in strategy, customer engagement and digital excellence. I’m passionate about creating powerful digital and data ecosystems to unlock customer engagement and yield commercial results. A strong track record of delivery for some of Australia’s most recognised brands including Wesfarmers Health, Tabcorp, Australia Post and REA Group. I enjoy navigating complex organisations, finding common ground with stakeholders and building high performing and engaged teams. Most recently I've spearheaded the set up and launch of Retail Media in Priceline Pharmacy.
Career Highlight
Career Goal
Experience
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Experience 3
Career & Personal Growth
My career goal is...
An executive data-driven marketing leader with a strong track record in strategy, customer engagement and digital excellence. I’m passionate about creating powerful digital and data ecosystems to unlock customer engagement and yield commercial results. A strong track record of delivery for some of Australia’s most recognised brands including Wesfarmers Health, Tabcorp, Australia Post and REA Group. I enjoy navigating complex organisations, finding common ground with stakeholders and building high performing and engaged teams. Most recently I've spearheaded the set up and launch of Retail Media in Priceline Pharmacy.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Work Preference
Prefered Working Location
Work Preference
WIP
Expertise & Skills
Primary Expertise
Marketing
Secondary Expertise
Seniority Level
20 - 25 years
Key Skill
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
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Learning