I started out as an accidental marketer, then moved into sales leadership—but the common thread throughout my career has been helping businesses navigate digital change. I’ve been at the forefront of every major shift: from the rise of the internet and email, to the emergence of social media, search, and now AI. That early exposure to tech-driven change shaped how I think—curious, commercial, and always looking ahead. Today, I bring that mindset into roles that blend strategy, execution, and innovation to drive growth.

I’m looking to contribute in a leadership capacity, whether in a full-time or fractional role focused on driving digital transformation, sales, marketing, or e-commerce growth. My goal is to help ambitious organisations unlock new growth opportunities and elevate customer experience through data-driven strategy, technology enablement, and high-impact execution. I am open to flexible arrangements, including advisory, interim, or project-based roles, especially with companies undergoing digital transformation, expansion, or entering new markets.

Melbourne, Hong Kong, Singapore, Tokyo

WIP