[ { "role": "Head of Growth, South Asia", "company": "Motiv8AI", "endYear": "", "endMonth": "", "location": "Melbourne, Remote", "startYear": "2024", "startMonth": "9", "currentRole": true, "description": "● Identify and establish relationships with potential clients, partners, and key stakeholders(C-level, Head\nof AI, IT, Marketing) to drive market entry.\n\n● Develop and define the go-to-market strategy, laying the foundation for future revenue growth.\n● Conduct market research and competitive analysis to refine product positioning and business strategy.\n● Build the necessary infrastructure, support teams, and partnerships to enable scalable growth in target\nmarkets.\n" }, { "role": "Head of Sales, Mid Market", "company": "Google", "endYear": "2024", "endMonth": "4", "location": "Hong Kong", "startYear": "2020", "startMonth": "12", "currentRole": false, "description": "● Drive advertising sales revenue annual growth of over 40%YoY for a portfolio of 100+ clients across key\nsegments: Travel, Retail, Finance.\n● Lead and coach a team of 7 sales consultants to advise senior marketers on marketing strategy in area\nof branding, performance, video, measurement, content & creator and lifecycle management.\n● Develop B2B marketing strategy, plan and messaging to clients by events, seminar, webinar, C-level\nround table and newsletters.\n● Drive product adoption of Search, YouTube, GA4 & AI to enhance customer engagement." }, { "role": "Vice President, Digital", "company": "Melco Crown Entertainment", "endYear": "2020", "endMonth": " 7", "location": "Macau", "startYear": "2018", "startMonth": "1", "currentRole": false, "description": "● Develop Digital Transformation roadmap for improving CX at key touch points across the business in\nHotel, F&B, Entertainment and Retail.\n● Drive and optimtise traffic using digital channels including: website, social media, KOL, Wechat, mobile\napp, email, SEM and digital signage.\n● Manage e-Commerce annual revenue of over HKD$60M and improve ROMI for Hotel and\nEntertainment.\n● Lead strategic projects including: AI chatbot, CRM, Mobile App, Digital Signage.\n● Led a team of 8+ people with 4 direct reports." }, { "role": "Regional Marketing Director", "company": "PUMA", "endYear": "2017", "endMonth": " 7", "location": "Hong Kong", "startYear": "2011", "startMonth": "6", "currentRole": false, "description": "● Develop and implement strategy to reposition brand back to a younger Sports brand in Asia and shifting\nto Digital, Social Media and omni-channel.\n● Drive strategic marketing shift from paid digital media to content marketing for social media to gain\neffective Awareness and Engagement.\n● Develop integrated seasonal Product campaigns to drive traffic to over 1800 retail stores and\neCommerce sites to increase product sell-through.\n● Lead 12 countries (incl. China, Japan and ANZ) with a team of 10." }, { "role": "Regional Vice President, Marketing", "company": "Bausch & Lomb", "endYear": "2010", "endMonth": "9", "location": "Hong Kong", "startYear": "2009", "startMonth": "4", "currentRole": false, "description": "● Develop go-to-market strategy to drive brand preference by reprioritising marketing communications\nfrom TV to online media platforms and CRM.\n● Established a new online communication platform model of “HD contact lens” across the region that\nresulted in 16% sales growth.\n● Streamline and rebuild marketing capabilities, from a product centric to a marketing driven organisation." }, { "role": "Regional Interactive Director", "company": "Universal McCann", "endYear": "2009", "endMonth": "4", "location": "Hong Kong", "startYear": "2007", "startMonth": "2", "currentRole": false, "description": "● Develop media investment strategies for marketing clients and manage spend of over USD$100MM\nspend to deliver accountable marketing ROI.\n● Building new digital capabilities by training and best practice sharing in the areas of: digital strategy,\nSEM, social media and gaming.\n● Clients managed include: Microsoft, Intel, Xbox, MasterCard, UPS, Nortel, L’Oreal, Coca-Cola, J&J,\nSony Pictures." }, { "role": "Regional Head of Interactive Marketing", "company": "Johnson & Johnson", "endYear": "2007", "endMonth": "2", "location": "Hong Kong", "startYear": "2004", "startMonth": "11", "currentRole": false, "description": "● Drive digital transformation for Acuvue® contact lenses for both B2C and B2B in APAC.\n● Build and manage a virtual team of 8 people to implement integrated campaigns using search, social,\nmobile, CRM & email marketing.\n● Implement campaigns to drive over 1.5MM contacts and acquire new consumers whilst lowering cost of\nacquisition by over 60%." }, { "role": "Project Manager, Black Belt", "company": "GE Money ", "endYear": "2004", "endMonth": "11", "location": "Melbourne, Victoria", "startYear": "1998", "startMonth": "1", "currentRole": false, "description": "● Lead a cross functional team of 30+ people to deliver new card products including: Low Rate Card,\nDual Store Card (ColesMyer MasterCard).\n● Developed and executed multiple marketing campaigns to increase New Accounts and optimise Cost\nPer Acquisition" } ]