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July 23, 2025
Assaf
Ambar
Strategy & Transformation: Driving impactful chagne with people and organisations, focusing on execution
Victoria
Brand statement
Career Journey
Career Story
I'm an experienced outcome focused leader and non-executive director, with significant experience in strategy, growth and innovation, business transformation and business growth having worked for 20+ years in Media, Technology, Digital Strategy, Management Consulting, Digital Marketing, Growth and Operational Excellence with some of the world’s leading global companies e.g., Google, McKinsey & Company, Boston Consulting Group, start-up and scale-up companies. I bring significant international experience, working in several continents and numerous countries and strong ability to balance strategic thinking with pragmatic operational execution focusing on measurable business outcomes and collaborative people leadership Looking for an executive role, combining strategic thinking and operational execution either as a Perm, Interim or Contract
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Managing Director, Founder", "company": "Emberek Pty Ltd", "endYear": "", "endMonth": "", "location": "Melbourne", "startYear": "2023", "startMonth": "12", "currentRole": true, "description": "A Management Consulting Firm working across Strategy, Transformation, Tech and People spaces \nEmberek focuses on bringing smarter, simpler solutions to management consulting, a relentless focus on value, and a desire to build capability within our clients" }, { "role": "Non-Executive Director", "company": "Epworth Healthcare", "endYear": "", "endMonth": "", "location": "Victoria", "startYear": "2021", "startMonth": "1", "currentRole": true, "description": "Victoria's largest not-for-profit private hospital group\nI serve as a Non-Executive Director and a member of the Risk & Sustainability, People, Rem. & Nominations, anb Audit Committees" }, { "role": "Strategy & Transformation Advisor", "company": "Endeavour Group Limited (ASX: EDV)", "endYear": "2024", "endMonth": "2", "location": "Australia", "startYear": "2023", "startMonth": "5", "currentRole": false, "description": "➔ Independent Adviser to the Endeavour Group leading a direct group of 10 setting up a 5-year, >$500mn Digital Transformation across head office, store front (>2,000), supply chain, merchandising, networks, finance including vision setting, scope, board funding approvals, business case approvals and implementation roadmap, building skills and capabilities across the team\n➔ Led the design and execution of a market RFP to down select strategic technological partner across strategy, PMO, design, implantation and support (direct and BPO model)\n➔ Built 4 teams from org structure definition, role requirements, funding approval, position descriptions, recruitment and hiring" }, { "role": "GM Revenue & Growth", "company": "Clear Dynamics", "endYear": "2023", "endMonth": "3", "location": "Australia", "startYear": "2021", "startMonth": "10", "currentRole": false, "description": "Global scale-up creating a unique data-first AI and ML enabled platform to support legacy technology modernisation deploying no-code application writing solutions\n\n➔ Own the company’s revenue generating functions, responsible for growing rev. c.150% YoY across 12 industries\n➔ Developed and enforced commercial guardrails and discipline to ensure company is meeting its financial targets and KPIs\n➔ Built strategy and account planning for the Tech, Media and Telecommunications industries to achieve c.$35mn ARR\n➔ Developed and signed 4 strategic partners (3 global and 1 local) to support strategic go to market plans (cross industries/geos)\n➔ Developed and managed key sales infrastructure, including implementing efficient processes, sales forecasting, and staff training to drive pipeline build, opportunity qualification, close rate, and support revenue growth\n➔ Built strategy and collateral to support go-to-market across target industries including strategic account planning, thought leadership\n➔ Developed and scaled the team responsible for new and expansion bookings" }, { "role": "Principal", "company": "Boston Consulting Group", "endYear": "2021", "endMonth": " 7", "location": "Australia", "startYear": "2018", "startMonth": "2", "currentRole": false, "description": "Key Achievements\n➔ Leading a large Tech, Media & Entertainment company Digital Transformation including strategy for growth verticals (across traditional, digital and international expansion, financial baseline and cost efficiencies and partnering with Board level executives on an ongoing basis\n➔ Building a 5-year strategy to create an incremental ~$100mn in revenue from monetising existing fixed tech assets including domestic market research, global best practices, design of operating model and governance, financial modelling (value case) and GTM planning\n➔ Redesigning product proposition and go-to-market uplifting customer experience (NPS) by 40-60% based on value and consumer sentiment leveraging a new digital stack (B2C & B2B)\n➔ Designed and implemented a new operating model to improve cross BU collaboration and increase efficiencies and time to market relying on agile ways of working and tooling, including group and chapters design, conducting skills assessment and leaders' appointments, setting up of KPIs and OKRs across the group\n➔ Leading a digital transformation with a global telecommunications company across B2B, B2C and Network business units" }, { "role": "Engagement Manager", "company": "McKinsey & Co.", "endYear": "2018", "endMonth": "1", "location": "Australia, EU, US", "startYear": "2014", "startMonth": "4", "currentRole": false, "description": "Key Achievements\n➔ Building a 5-year strategy for a multi $bn telecommunications company including product roadmap, market evolution outlook and competitive analysis\n➔ Reinventing cross-BU customer journeys (end-to-end) significantly improving customer experience for a multi $bn\ntelecommunications company (as part of a multiyear operational excellence / turnaround program achieving >$2.5bn in EBITDA savings)\n➔ Leading online digital marketing transformation for a global betting company optimising spend (~$30mn p.a.) to improve Customer Acquisition Costs (CAC) and high-value player acquisition\n➔ Driving portfolio harmonisation and optimisation and op model review of a multi $bn Pharmaceutical merger, preparing for postmerger discussions. Work conducted across 3 continents with the target to both achieve efficiencies and streamline the ways of working for improved employee experience\n➔ Designing & implementing lean transformation for a leading grocery retailer (>200 stores with yearly turnaround of >$3bn) to achieve customer service excellence and increase employee retention leading to a 10% reduction in OPEX\n➔ Developing digital strategy for a leading bank, designing technological roadmap for the bank’s core IT systems including full business case ownership, leading to the launch of the first digital bank in Israel\n" }, { "role": "Sales and Business Development executive (Industry Manager)", "company": "Google Inc.", "endYear": "2014", "endMonth": "3", "location": "Israel", "startYear": "2012", "startMonth": " 7", "currentRole": false, "description": "Key Achievements\n➔ Assuming overall responsibility for sales quotas >$15mn US\n➔ Establishing an Automotive vertical working with leading clients increasing portfolio >1000% YoY\n➔ Managing Telco portfolio during market disruption exceeding quota and increasing sales >100% YoY" }, { "role": "Program Management Team Leader, Strategic Programs Management ", "company": "Verint Systems Ltd. (NASDAQ: VRNT) [Today: Cognyte; CGNT]", "endYear": "2011", "endMonth": " 7", "location": "Israel", "startYear": "2007", "startMonth": "11", "currentRole": false, "description": "" }, { "role": "Product and Project Management section head", "company": "Prime Ministers Office", "endYear": "2007", "endMonth": "10", "location": "Israel", "startYear": "2005", "startMonth": "9", "currentRole": false, "description": "" }, { "role": "Officer (Rank:Major)", "company": "IDF", "endYear": "2005", "endMonth": "8", "location": "Israel", "startYear": "1999", "startMonth": "3", "currentRole": false, "description": "" } ]
Career & Personal Growth
My career goal is...
I'm an experienced outcome focused leader and non-executive director, with significant experience in strategy, growth and innovation, business transformation and business growth having worked for 20+ years in Media, Technology, Digital Strategy, Management Consulting, Digital Marketing, Growth and Operational Excellence with some of the world’s leading global companies e.g., Google, McKinsey & Company, Boston Consulting Group, start-up and scale-up companies. I bring significant international experience, working in several continents and numerous countries and strong ability to balance strategic thinking with pragmatic operational execution focusing on measurable business outcomes and collaborative people leadership Looking for an executive role, combining strategic thinking and operational execution either as a Perm, Interim or Contract
My personal goal is...
Vision of Success
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In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
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Contact Information
Phone
+61475801288
Email
ambarassaf@gmail.com
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Work Preference
WIP
Expertise & Skills
Primary Expertise
Executive Leadership
Secondary Expertise
Strategy
Seniority Level
10 - 15 years
Key Skill
Boards,Budget Planning,Business management,Business Operations,C-Suite,Coaching,Growth,Goal-setting,Influencing,Information technology,Leadership,Management consulting,Problem solving,Project management,Storytelling,Strategic planning,Strategy,Team building,Market Research & Consumer Insights,Management Consulting
Impact
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Beyond the Bio
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Learning
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