Career Journey
Career Story
Fractional Executive: Accelerating High-Growth Success: With three decades of hands-on experience building and scaling startups, I bring proven expertise in growth strategy, operational excellence, and customer-centric innovation to high-potential companies. Having successfully navigated four startups from inception to scale and exit, I understand the critical inflection points, resource constraints, and strategic decisions that determine success or failure.
My passion lies in partnering with ambitious leadership teams who need seasoned guidance without the commitment of a full-time executive hire. I thrive on solving complex growth challenges, optimising operations for scale, and building customer-focused cultures that drive sustainable revenue. Whether you're preparing for Series A, navigating rapid expansion, or optimising for profitability, I provide the strategic insight and tactical execution experience that only comes from repeatedly building successful companies.
I'm energised by the opportunity to multiply my impact across multiple organisations, helping driven entrepreneurs avoid common pitfalls while accelerating their path to market leadership.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Chief Operations Manager (Fractional) ", "company": "KnowMio", "endYear": "", "endMonth": "", "location": "London, UK & Melbourne, Australia", "startYear": "2024", "startMonth": "10", "currentRole": true, "description": "Leading commercial strategy and go-to-market initiatives for an innovative Operational AI Intelligence platform. KnowMio provides enterprises with transparency and control over their AI investments through cost intelligence, quality measurement, user satisfaction tracking, and storage optimization.\n\n\nKey Responsibilities & Achievements:\n* Strategic Leadership Across Engagements: Provide strategic leadership across all product and consulting engagements, ensuring consistent and exceptional delivery standards for enterprise AI implementations\n\n\n* Strategic Partnership Development: Building partnerships with AWS and Systems Integrators to expand market reach and technical capabilities\n\n\n* AI-Enhanced Operational & Customer Intelligence: Utilizing AI tools for customer interview analysis, product usage insights, and support optimization to enhance customer experience and product development\n\n\n* Financial Performance Management: Drive profitability and financial performance through strategic pricing models, operational efficiency, and revenue optimization across global markets\n\n\n* Cross-Functional Product Strategy: Cross-functional designing of SaaS/PaaS product strategy and supporting operational systems for scalable enterprise AI intelligence platform\n\n\n* Global Market Expansion: Leading market expansion initiatives across North American, European, and UK markets, analyzing adoption patterns and translating insights for local market development" }, { "role": "AASF Working Group & Identifier & Data Advisory Council (IDAC)", "company": "Australian Agricultural Sustainability Framework (Via VeloGroup)", "endYear": "", "endMonth": "", "location": "Australia", "startYear": "2024", "startMonth": "5", "currentRole": true, "description": "Design and establish governance framework for the AASF Indicator and Data Advisory Council (mIDAC) for Australia’s first country-specific agricultural sustainability framework for Australia's $100 billion agricultural sector. \n\nAdvising on the development of indicator registers, data catalogues, and governance structures that will underpin sustainability measurement and reporting. Contributing expertise in data ecosystem design, cross-sectoral collaboration, and stakeholder engagement to support evidence-based decision making for agricultural sustainability outcomes.\n\nIn collaboration with: \n* National Farmers Federation, \n* Australian Department of Agriculture, Fisheries & Forestry\n* CSIRO" }, { "role": "Chief Customer Officer", "company": "Eratos ", "endYear": "2024", "endMonth": "9", "location": "Melbourne, Australia", "startYear": "2021", "startMonth": "4", "currentRole": true, "description": "Led transformational customer-centric strategies and digital transformation initiatives for a geospatial data platform revolutionising decision-making processes across agriculture, smart cities, and carbon emissions reporting.\n\nKey Responsibilities & Achievements:\n* Strategic Leadership Across Product & Consulting Engagements ensuring consistent and exceptional delivery standards for enterprise clients and major research partnerships\n\n* Growth and Value Creation: Strategic key enterprise accounts and partnership growth, identifying ongoing value creation opportunities through strategic expansion and product innovation\n\n* Research Partnerships: Established strategic partnerships with leading Australian research institutions including CSIRO, University of Tasmania, University of Sydney, and UTS to commercialise IP and innovation, bridging the gap between research and industry application\n\n* Cross-Sectoral Collaboration: Fostered trusted partnerships between government, research, and industry sectors on transformative sustainability projects, managing stakeholder groups of 30+ participants\n\n* Pricing Model Innovation: Developed and implemented consumption-based pricing models for SaaS/PaaS/usage including data storage, compute, and transfer metrics with automated billing systems\n\n* Professional Services Division: Built and launched comprehensive professional services division during COVID-19 to enable self-funding and strategic independence, transforming from pure product company to hybrid model" }, { "role": "Fractional COO Consulting ", "company": "Velo Group", "endYear": "", "endMonth": "", "location": "Melbourne, Australia", "startYear": "", "startMonth": "", "currentRole": true, "description": "Core Service Areas:\nFractional C-Suite Services:\n\nProviding part-time executive leadership across various domains\nOffering on-demand expertise without full-time hire commitments\nDelivering strategic guidance for critical business functions\nCost-effective C-level expertise solutions\nScalable executive involvement based on evolving business needs\n\nESG & Carbon Emissions Transformation:\n\nCarbon emissions reporting and transformation services\nOptimizing operational efficiency through streamlined processes\nESG strategy development and implementation\n\nTechnology & Digital Transformation:\n\nIT Strategy and Architecture Planning\nTechnology Management and implementation\nDigital transformation initiatives\nBuilding operational platforms using new AI tools (as mentioned in the audio transcript)\n\nIndustries Served:\n\nFinancial services sector (leveraging her previous MorningGroup experience)\nResearch organizations\nData and AI technology sectors\nLeading global organizations requiring digital transformation" } ]
Career & Personal Growth
My career goal is...
Fractional Executive: Accelerating High-Growth Success: With three decades of hands-on experience building and scaling startups, I bring proven expertise in growth strategy, operational excellence, and customer-centric innovation to high-potential companies. Having successfully navigated four startups from inception to scale and exit, I understand the critical inflection points, resource constraints, and strategic decisions that determine success or failure.
My passion lies in partnering with ambitious leadership teams who need seasoned guidance without the commitment of a full-time executive hire. I thrive on solving complex growth challenges, optimising operations for scale, and building customer-focused cultures that drive sustainable revenue. Whether you're preparing for Series A, navigating rapid expansion, or optimising for profitability, I provide the strategic insight and tactical execution experience that only comes from repeatedly building successful companies.
I'm energised by the opportunity to multiply my impact across multiple organisations, helping driven entrepreneurs avoid common pitfalls while accelerating their path to market leadership.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Work Preference
Prefered Working Location
Work Preference
WIP
Expertise & Skills
Primary Expertise
Executive Leadership
Secondary Expertise
Seniority Level
25 - 30 years
Key Skill
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning