[ { "role": "Fractional Strategy & Finance Director", "company": "Zoas Consulting", "endYear": "", "endMonth": "", "location": "Sydney, NSW", "startYear": "2024", "startMonth": "2", "currentRole": true, "description": "Supported founders and small business owners with capital raise strategies, investor materials, financial models, accounting, inventory management, pricing strategy, customer acquisition, website and customer experience improvements. " }, { "role": "Strategy & Transactions Director", "company": "Ernst & Young", "endYear": "2024", "endMonth": "1", "location": "Sydney, NSW", "startYear": "2021", "startMonth": " 7", "currentRole": false, "description": "Led complex financial and commercial analysis for M&A transactions and refinancings, supporting strategic investment decision-making and business case development. Leveraged data analytics to identify customer and product trends, risks and opportunities. Built dynamic forecast and scenario models and assessed pricing strategy, margin optimisation, cost control and operational efficiency." }, { "role": "Strategy & Transactions Associate Director", "company": "Ernst & Young", "endYear": "2021", "endMonth": "6", "location": "Sydney, NSW", "startYear": "2018", "startMonth": "10", "currentRole": false, "description": "Led financial diligence for multinational enterprises, delivering insight-rich financial reports, databooks and visual dashboards to key stakeholders, articulating trends, risks and opportunities. Quantified synergies and delivered post-transaction integration advice." } ]