[ { "role": "Acting Head of Marketing ", "company": "Samsung", "endYear": "2025", "endMonth": "5", "location": "Sydney, Australia", "startYear": "2024", "startMonth": "5", "currentRole": false, "description": "Led Digital Marketing and CRM strategies for Samsung’s DTC division (B2C, EDU,\nGOV, SMB) with ~$15M budget spread across media, retainers, CRM &\nData/Reporting, driving cross-divisional sales and revenue growth.\nManaged a team of 8 marketers in-house and 10 external marketers to deliver\nsuccessful marketing campaigns\nLed the RFP process to set up an in-house creative studio team of 6 to achieve\nspeed to market and cost efficiency to evolve the DTC creative strategy.\nLed the full-funnel integrated Marketing strategies with other divisions like\nMobile, Consumer Electronics, Brand, Marcomms, Retail, Experience Stores, HQ,\nRHQ, etc to achieve 25% efficient media investment via no cannibalisation.\nData-driven strategic decision making by measuring full funnel ROI using\nvarious data attribution/correlation models like MMM (Market Mix Model by\nMutinex and AI), LC (Last Click), MTA (Multi-Touch attribution), DDM (Data-\nDriven Model), VT (View-through), CT (Click-through), etc.\nRevamped the \"Why buy direct from Samsung.com\" strategy\nDirected the DTC brand inception and evolution project for cross-channel\ncreative alignment and orchestrated mass awareness campaigns through\nAffiliates, OOH, Audio, and PR.\nOnboarded and setup various dynamic creative optimisation platforms like\nFlashtalking, Smartly improving GTM efficiency by 25%\nImplemented a growth strategy for B2C (Education/Government) and B2B\n(SMB/SME) sectors, via lead generation and acquisition campaigns boosting\nmembership growth by 50% YoY and overall revenue by 25% YoY.\nExecuted high-impact tactical campaigns like Galaxy AI, After Dark Sale,\nTechFest, Lightning Deals, Secret /Flash Sale, driving over $10M in revenue.\nStrengthened strategic partnerships through onboarding new partners like\nuniversities (UTS/UNSW/Unidays) and delivered 5x growth on EDU revenue." }, { "role": "Senior Marketing Manager", "company": "Samsung", "endYear": "2024", "endMonth": "4", "location": "Sydney, Australia", "startYear": "2023", "startMonth": "2", "currentRole": false, "description": "Generated over $150M in revenue for the DTC division through seasonal\ncampaigns (EOFY, Black Friday, Boxing Day) and GTM strategies at 10x ROMI.\nLed digital marketing for the launch of Samsung’s SHOP app in Australia,\ngenerating over $10M in revenue and positioning Australia among top 3 subs.\nRepresented DTC Australia at Samsung’s HQ in Korea to share best practice\nmarketing strategies with global counterparts.\nPioneered the GTM function for Product marketing of DTC benefits and\npropositions like Samsung Finance 2.0, Price Promise guarantee, Trade-up, etc." }, { "role": "Digital Marketing Manager (eCom & Loyalty)", "company": "IGA (Metcash)", "endYear": "2023", "endMonth": "2", "location": "Sydney, Australia", "startYear": "2019", "startMonth": "9", "currentRole": false, "description": "Metcash is australia's leading wholesale distribution and marketing company.\nNotable brands include IGA, IGA Rewards/ Shop Online, Cellarbrations, Mitre 10.\nDeveloped and executed digital marketing strategies with a $200k budget.\nLed and mentored a team of marketing co-ordinators and specialists.\nDirected in-house SEM strategy for IGA Shop Online, generating over $3M in\nrevenue from 30k orders with a 15x ROI\nMigrated IGA Shop Online to GA4, enhancing tracking and reporting\nManaged end-to-end marketing for the IGA Rewards program across Google,\nFacebook, Spotify, YouTube & Instagram, achieving a 15x ROI with $50k budget.\nDelivered a 9x ROI from gift card cross-selling through digital marketing/CRM.\nGenerated over 1M in incremental sales annually via loyalty campaigns.\nRevamped brand creatives for multi-channel alignment, reaching 63x ROI QoQ\nEnd to end ownership of budget /stakeholder management, campaign planning,\nand performance analytics/reporting." }, { "role": "Digital Marketing Manager", "company": "InStitchu", "endYear": "2019", "endMonth": "8", "location": "Sydney, Australia", "startYear": "2017", "startMonth": "3", "currentRole": false, "description": "Australia's leading custom tailored suits retailer for men & women.\nCore Responsibilities: Digital marketing, CRM workflow setup and automation,\ncampaign management, social media, lead generation, events, brand\nmanagement, budget management ($150k/year), marketing automation, and\nprogrammatic display.\nIncreased revenue and business growth by 40%.\nImplemented advanced bidding and portfolio management strategies in SEM\n(Google/Bing Ads), improving online bookings by 10x leading to record sales.\nEnhanced website SEO and ranking using heatmap insights.\nManaged a diverse team of 5 marketers including designers, content writers,\ninfluencers, analysts and PR." }, { "role": "Marketing Communications Manager", "company": "Wellworking", "endYear": "2017", "endMonth": "3", "location": "London, United Kingdom", "startYear": "2015", "startMonth": "1", "currentRole": false, "description": "Contemporary furniture retailer for premium home and office brands such as\nHerman Miller, Vitra, Humanscale and Artek.\nCore Responsibilities: Email marketing, blog management, event promotions,\ndirect and digital marketing, website/CMS management, SEO, social media,\nwellbeing program lead, and budget management (£120k/year).\nPioneered the website revamp that boosted traffic and sales by 30% with\nenhanced design and functionality.\nDelivered an exclusive mobile site launch, increasing mobile orders by 10%." }, { "role": "Marketing Manager", "company": "SBID (Society of British & Intl Design)", "endYear": "2014", "endMonth": "12", "location": "London, UK", "startYear": "2014", "startMonth": " 7", "currentRole": false, "description": "Core responsibilities were website management, email marketing & social media management. \n\nMembership retention rate at 90%,\nimproved acquisitions by 20%" }, { "role": "Program Manager - Retail Systems (L5)", "company": "Amazon", "endYear": "2013", "endMonth": "10", "location": "Chennai, India", "startYear": "2012", "startMonth": "5", "currentRole": false, "description": "Global eCommerce retailer\nLed a team of 3 operations managers in a task prioritization project, achieving a\n75% reduction in defects and doubling business metrics across marketplaces.\nTrained the team in defect identification, root cause analysis, and innovative\nproblem-solving, exceeding targets by 120%.\nConducted over 40 interviews as a bar raiser for recruiting associates and\nmanagers.\nCollaborated with the program management counterparts in various cities\nacross India to ensure pricing strategy alignment at a national level sharing\nbest practice approach." }, { "role": "Business Analyst", "company": "Mahindra Satyam", "endYear": "2009", "endMonth": "12", "location": "Chennai, India", "startYear": "2008", "startMonth": "8", "currentRole": false, "description": "\"Business Process as a Service\" Provider. \n\nLed a team of 5 associates in web design & development projects." } ]