[ { "role": "Chief Marketing Communications Officer (Corporate Affairs focus)", "company": "Standards Australia", "endYear": "2024", "endMonth": "11", "location": "Sydney, NSW", "startYear": "2024", "startMonth": "5", "currentRole": false, "description": "Standards Australia is Australia’s peak non government, not for profit, standards development organisation responsible for developing, promoting and selling Australian Standards and Australia’s representative on international standards bodies like ISO and IEC.\n\nThe role was responsible for establishing a new integrated strategic communications, corporate affairs & marketing function for Standards Australia to raise the organisation’s profile, enhance reputation and credibility, build support and understanding, and influence perceptions across employees, diverse stakeholder groups and the Australian public. Reporting to the CEO, this role included leadership of internal & corporate communications, media relations, government & stakeholder relations, brand & marketing, social media, content, design and customer & employee experience & insights.\nAchievements:\n* Developed a 3 year reputation strategy and implementation and capability plan required to enable the overall business strategy.\n* Managed relationships with existing media, PR and government relations agencies to deliver more value, aligned to business priorities." }, { "role": "General Manager Policy & Stakeholder Relations", "company": "NRMA", "endYear": "2024", "endMonth": "3", "location": "Sydney, NSW", "startYear": "2023", "startMonth": "5", "currentRole": false, "description": "Reporting to the Chief Strategy Officer, working across all the diverse businesses within the NRMA Group this role was responsible for the organisation’s corporate affairs strategy and leadership of the public policy and advocacy, government relations, stakeholder management, community engagement and social impact teams. Accountable for developing and implementing strategic frameworks to strengthen the NRMA’s reputation and foster strong relationships with key stakeholders, guiding the NRMA’s influential public policy and advocacy efforts to support the organisation’s purpose and strategic priorities, engaging employees and members to become advocates, and advising the Board Policy & Advocacy Committee and Group Executive on policy positions, issues management, messaging and reputation considerations.\n\nAchievements:\n* Produced the NRMA Group stakeholder policy and framework to govern how the business manages relationships with key Government and Industry stakeholders.\n* Developed the NRMA Group community strategy designed to deliver shared value and positively impact communities.\n* Represented NRMA on the Regional Institute of Australia council to champion the needs of regional communities.\n* Successfully designed and delivered a series of 20 free 'EV Drive Day' community events in partnership with the NSW Government to support the community with the transition to electric vehicles. For each event, the test drives were booked out in advance and post event surveys showed an increase in the public's understanding and support of EVs.\n* Led the successful delivery of the ‘Rate your Roads’ public advocacy & communication campaign in the lead up to the NSW election. 30,000 responses received making it the largest transport survey in Australia (outside the Census). Government committed significant funding for both metro and regional roads as a result.\n* Managed strong strategic relationships and policy development with the Australian Automobile Association (AAA) and other state, national and international motoring organisations and key industry partners." }, { "role": "General Manager Communication & Reputation", "company": "NRMA", "endYear": "2023", "endMonth": "5", "location": "Sydney, NSW", "startYear": "2021", "startMonth": "1", "currentRole": false, "description": "Reporting to the CEO of the NRMA Motoring & Membership business, this role was responsible for managing the reputation of the NRMA and bringing together the communications, public policy & advocacy, community, content, The Open Road Magazine, social media and digital communications teams. In 2022 this role expanded for 12 months to include the General Manager Marketing role with oversight of the Marketing & Membership teams. With a total of 9 direct reports and a team of 50+ people, this was a significant leadership role tasked with creating a cohesive, productive and high impact team culture built on trust, shared purpose and aligned goals.\nAchievements:\n* Supported the organisation navigate over two years of operational disruption caused by COVID and the transition to hybrid working. \n* Developed and implemented a 10-year strategic communications framework for NRMA's public policy and advocacy, gaining Board and Executive approval.\n* Grew The Open Road Magazine into being one of the most successful print magazines in the country with 1.3 million readers, making it the 5th highest read magazine in Australia.\n* Produced and implemented an EV communications strategy to position the NRMA as a leader in electric vehicles.\n* Invited by Centre for Corporate Public Affairs to be a member of the Guest Faculty for the inaugural Corporate Public Affairs Bootcamp Executive Education Certificate (Sydney) on the topic of Issues Management in October 2022 and November 2023.\n* Invited by Gartner to judge Gartner’s Global Marketing & Communications Awards 2023. Invited back in 2024.\n* Invited to speak on a panel at the 2023 Corporate Affairs Summit (run by Connect Media) in Sydney in May 2023 to discuss authentic digital storytelling and share insights on NRMA’s content strategy." }, { "role": "General Manager, Strategic Communications & Content", "company": "NRMA", "endYear": "2021", "endMonth": "1", "location": "Sydney, NSW", "startYear": "2020", "startMonth": "3", "currentRole": false, "description": "Reporting to the CEO of the NRMA Motoring & Membership business, this role was created to bring the internal and external communication functions together to tell a cohesive story to all audiences across all channels. This included leading a team of 5 direct reports and 20+ employees and fixed term contractors across internal and corporate communications, content strategy, campaign management, content production, social media, digital communications, The Open Road Magazine and digital employee experience.\nAchievements\n* Delivered a new audience centric content strategy for NRMA which delivered uplifts in engagement across all channels.\n* Led the adoption of enterprise social networking resulting in the Motoring & Membership forum winning 6th most thriving Yammer community in the world in 2022 (SWOOP Analytics).\n* Provided strategic communications advice and support to the CEO on merging two different cultures to create one cohesive and high impact business.\n* Led the communications and engagement steam for a project to utilise our people and assets to support the community during COVID, including the delivery of meals and medicines and care calls to people isolating alone.\n* Interviewed by the ‘Leaders for Good’ podcast channel in March 2021 about embedding purpose, responsible business and communication during a crisis. " }, { "role": "Senior Manager Strategic Communications", "company": "NRMA", "endYear": "2020", "endMonth": "3", "location": "Sydney, NSW", "startYear": "2007", "startMonth": " 7", "currentRole": false, "description": "The core focus of this role was strategic internal and corporate communications. Responsibilities included ensuring consistency and alignment of messaging, developing and governing the corporate narrative, strategic and transformational change communication strategies, leading the digitisation of the workplace, and managing channels for disseminating information to a large and diverse workforce, including highly unionised remote blue collar workers and 24-hour call centre workers through to senior executives and external partners and stakeholders. Working cross functionally across all communication, marketing and digital teams to develop and implement integrated communication strategies and acting as a strategic and trusted communications advisor to the Group CEO and Executive.\nAchievements\n* Led the communications stream of NRMA's centenary program to tell the brand's 100 year story and future direction.\n* Led the people and change stream for the organisation’s head office relocation and transformation to an activity based working environment in new offices.\n* Chaired the Group Strategic Communications forum to align heads of communication functions across the Group with the corporate narrative, shared metrics and group editorial calendar.\n* Responsible for leading crisis and BCP communication for the NRMA and maintaining the crisis communications plan.\n* Worked with a new CEO to develop a CEO communications plan and support significant organisational change and transformation.\n* Strategic communications advice and support to senior Executives and Board members.\n* Won a total of 5 International Association of Business Communicators (IABC) Gold Quill Excellence Awards in this role:\n2018 - recognised for the change communications campaign 'On the Move' around the office relocation to a new activity based working environment n the communication management category.\n2013 - recognised for communication of the corporate strategy in the Internal Communication category.\n2013 - recognised for an Intranet redevelopment in the Digital Communication Channels category.\n2011 - recognised for an internal audio publication - Vh2am, in the Internal Communication category.\n2010 - recognised for the NRMA Group employee magazine - Out of the Blue in the Internal Communication category." }, { "role": "Communications Manager", "company": " Best Western Australasia", "endYear": "2007", "endMonth": " 7", "location": "Sydney, NSW", "startYear": "2001", "startMonth": "2", "currentRole": false, "description": "Communications Manager for a large US-based hotel chain involving PR & media relations, stakeholder & industry communication and internal communication." }, { "role": "Public Relations Executive", "company": " GrayMatter Communication", "endYear": "2000", "endMonth": "", "location": "Sydney, NSW", "startYear": "1998", "startMonth": "", "currentRole": false, "description": "Communications Executive for PR agency specialising in media relations, PR campaign management, copywriting and design.\n\n" } ]