[{"role":"Fractional CMO & Founder","company":"Brand Value Builders","location":"Sydney, Australia","startYear":2023,"startMonth":"1","currentRole":true,"description":"Founded and lead a boutique marketing consultancy focused on helping CEOs and founders grow their brands through fractional marketing leadership, brand positioning, and strategic planning. Advise businesses across QSR, FMCG, healthcare, travel, and social impact sectors. Develop brand propositions, benefit ladders, and go-to-market strategies that increased engagement, revenue, and investment readiness. Built marketing systems and in-house capabilities for early-stage and scaling brands."}, {"role":"Marketing Director","company":"Primo Foods","endYear":2023,"endMonth":"6","location":"Australia","startYear":2019,"startMonth":"2","currentRole":false,"description":"Led national brand strategy for Australia’s largest smallgoods company ($1.4B in sales). Managed multi-million-dollar budgets, financial forecasting, and strategic pricing. Launched 37 new products across 10 product ranges, driving consistent market growth. Developed e-commerce and digital branding strategies, integrating retailer platforms."}, {"role":"General Manager, Aust. (Consultant)","company":"Krunch.co Digital Marketing Agency","endYear":2018,"endMonth":"12","location":"Australia","startYear":2016,"startMonth":"1","currentRole":false,"description":"Consulted to expand Krunch.co’s digital marketing footprint in Australia. Won national clients such as Cisco, Volvo, and Hyundai. Delivered digital transformation strategies, customer lifecycle programs, and data-driven marketing systems."}, {"role":"Senior Director of Marketing","company":"McDonald’s Australia","endYear":2016,"endMonth":"4","location":"Australia","startYear":2015,"startMonth":"2","currentRole":false,"description":"Managed a $140M marketing budget, optimizing media investments across TV, digital, and sponsorships. Led communication strategies for high-profile campaigns, including the 2016 Olympic Games sponsorship. Drove record-breaking sales growth (+6.8%) and increased guest counts after a period of decline."}, {"role":"Marketing Director","company":"Hungry Jack’s (Burger King Australia)","endYear":2015,"endMonth":"1","location":"Australia","startYear":2012,"startMonth":"4","currentRole":false,"description":"Controlled a $44M advertising and promotional budget, overseeing brand and media strategy. Delivered two consecutive years of record sales and guest count growth (+8% and +15% in 2013). 2 consecutive years of Burger King Global Marketing Team of the year. Introduced a digital marketing strategy, including a new consumer app and social media engagement."}]