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July 23, 2025
David
Batson
Executive Leadership representing OEM or Distribution of Construction Equipment
Victoria
Brand statement
Career Journey
Career Story
I'm currently in a Global Executive Leadership Role with a Publicly listed company, my plan is to transition to fractional work of my choice, preferring to work remotely from home, Hybrid or On site however it will be dependent on the opportunity and practicality of fulfilling the need. I see this as a transition from fully operational and leadership globally to a more localized offering either AU or APAC.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[{"role":"Executive Vice President โ€“ Construction Division","company":"Alimak Group AB","location":"London","startYear":2021,"startMonth":"1","currentRole":true,"description":"Overseeing the construction division with focus on revenue growth, strategic oversight, and operational management."}, {"role":"Managing Director","company":"Alimak Group AU","endYear":2020,"endMonth":"12","location":"Australia","startYear":2017,"startMonth":"9","currentRole":false,"description":"Led the company's operations in Australia, managing a large team and driving business development strategies."}, {"role":"Managing Director","company":"Alimak Hek Pty Ltd","endYear":2017,"endMonth":"9","location":"Australia","startYear":2016,"startMonth":"5","currentRole":false,"description":"Directed company strategy and operations with a focus on performance improvement and market expansion."}, {"role":"General Manager โ€“ Equipment Sales NEW, USED, RENTAL","company":"William Adams Caterpillar","endYear":2016,"endMonth":"5","location":"Australia","startYear":2015,"startMonth":"6","currentRole":false,"description":"Managed sales of equipment, enhancing inventory turnover and customer satisfaction."}, {"role":"General Manager โ€“ Marketing and Business Development","company":"William Adams Caterpillar","endYear":2015,"endMonth":"6","location":"Australia","startYear":2014,"startMonth":"6","currentRole":false,"description":"Developed and executed marketing strategies to drive growth and increased market share."}, {"role":"Business Manager โ€“ On Highway and Commercial Engines","company":"William Adams Caterpillar","endYear":2014,"endMonth":"6","location":"Australia","startYear":2010,"startMonth":"4","currentRole":false,"description":"Oversaw the business unit focused on commercial engines, achieving significant revenue growth."}, {"role":"Manager โ€“ Victorian Sales","company":"William Adams Pty Ltd","endYear":2010,"endMonth":"4","location":"Victoria, Australia","startYear":2003,"startMonth":"4","currentRole":false,"description":"Led the sales operations for the region, implementing strategies to increase sales and market penetration."}, {"role":"Rental Consultant Asia Pacific","company":"Caterpillar","endYear":2003,"endMonth":"4","location":"Asia Pacific","startYear":2002,"startMonth":"4","currentRole":false,"description":"Strategic planning and expansion of rental services across Asia Pacific region."}, {"role":"National Business Manager Industrial & Manufacturing Services","company":"Wreckair (Division of Brambles Industries Limited)","endYear":2002,"endMonth":"4","location":"Australia","startYear":2000,"startMonth":"1","currentRole":false,"description":"Managed national business services focusing on industrial and manufacturing sectors."}, {"role":"National Marketing Manager","company":"Wreckair (Division of Brambles Industries Limited)","endYear":2002,"endMonth":"4","location":"Australia","startYear":2000,"startMonth":"1","currentRole":false,"description":"Directed national marketing initiatives to support business growth and brand positioning."}, {"role":"National Business Manager","company":"CoQuip - Division of Wreckair","endYear":2002,"endMonth":"4","location":"Australia","startYear":1998,"startMonth":"7","currentRole":false,"description":"Oversaw operations of CoQuip division, focusing on business development and profitability."}, {"role":"Area Sales Manager โ€“ Southern","company":"Wreckair","endYear":1998,"endMonth":"7","location":"Southern Australia","startYear":1996,"startMonth":"5","currentRole":false,"description":"Managed sales in the southern region, increasing market share and meeting sales targets."}, {"role":"Melbourne CBD - Key Account Manager","company":"Wreckair","endYear":1996,"endMonth":"5","location":"Melbourne, Australia","startYear":1995,"startMonth":"5","currentRole":false,"description":"Handled key accounts in Melbourne, ensuring customer satisfaction and retention."}, {"role":"Western Regional Sales Representative","company":"Wreckair","endYear":1995,"endMonth":"5","location":"Western Australia","startYear":1994,"startMonth":"5","currentRole":false,"description":"Managed sales in the western region, developing strategies to boost sales and client relations."}, {"role":"Sales Manager/Estimator","company":"Geelong Aluminum Products","endYear":1994,"endMonth":"5","location":"Geelong, Australia","startYear":1992,"startMonth":"1","currentRole":false,"description":"Managed sales and estimation, delivering customer projects on budget and on time."}, {"role":"Estimator","company":"Geelong Aluminum Products","endYear":1992,"endMonth":"1","location":"Geelong, Australia","startYear":1989,"startMonth":"12","currentRole":false,"description":"Conducted estimation work for aluminum products, ensuring accurate and competitive bids."}, {"role":"Glazier/Commercial Aluminum Fitter","company":"Various","endYear":1989,"endMonth":"12","location":"Australia","startYear":1988,"startMonth":"7","currentRole":false,"description":"Worked as a glazier and aluminum fitter on commercial projects."}, {"role":"Apprentice Fitter & Turner","company":"Ford Motor Company","endYear":1988,"endMonth":"7","location":"Australia","startYear":1984,"startMonth":"1","currentRole":false,"description":"Completed apprenticeship in fitting and turning, learning various technical and mechanical skills."}]
Career & Personal Growth
My career goal is...
I'm currently in a Global Executive Leadership Role with a Publicly listed company, my plan is to transition to fractional work of my choice, preferring to work remotely from home, Hybrid or On site however it will be dependent on the opportunity and practicality of fulfilling the need. I see this as a transition from fully operational and leadership globally to a more localized offering either AU or APAC.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0417383020
Email
dba31042@bigpond.net.au
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Work Preference
WIP
Expertise & Skills
Primary Expertise
Executive Leadership
Secondary Expertise
Seniority Level
25 - 30 years
Key Skill
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning
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