.svg){kind=spacer}
August 11, 2025
Alicia
White
she/her/hers
Corporate Communications, Stakeholder Engagement, Marketing, Programming, Market research, Corporate Affairs, External Relations, Event Management, Sponsorship, Account management, Business Development
Victoria
Brand statement
Career Journey
Career Story
I have extensive experience working in the private, public and not for profit sectors in Australia, Japan and the UK.
My professional appointments have been spread across a variety of infrastructure related industries (such as telecommunications, transport, government, roads, energy & IT).
Of all these sectors, I enjoyed energy the most. I'm passionate about the decarbonisation of the economy and the move to renewables.
I'm very well organised, analytical, a planner and programmer. I love data, research and orchestrating programs of work.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[{"role":"Adviser on Policy, Communications and Stakeholder Engagement","company":"Department of Parliamentary Services, Victorian Government","endYear":"2025","endMonth":"8","location":"Victoria, Australia","startYear":"2024","startMonth":"9","currentRole":false,"description":"<p><strong>Key Responsibilities </strong></p><p>· Ensure Shadow Minister for Ports & Freight was kept informed about policy developments, portfolio areas and communications. </p><p>· Responsible for research (appraising proposed legislation, tabled reports & briefings), writing parliamentary materials (speeches, constituency questions & adjournment matters etc.), providing advice (on protocol and programming), content development for communications materials (including advertising, social media and media relations) and financial budgeting & media buying etc.</p><p><strong>Key Achievements </strong></p><p>· Successfully developed and delivered a three day, high level trade delegation for international dignitaries in a bi-lingual setting to great acclaim and positive media coverage.</p>"}, {"role":"Business Consultant","company":"Palfreeman Services","endYear":"2024","endMonth":"8","location":"Remote","startYear":"2019","startMonth":"6","currentRole":false,"description":"<p>Private consulting firm</p><p><br></p><p><strong>Key Projects</strong></p><p>· Programmed a board / executive study tour to India for the <a href=\"https://buscircle.com/study-tours/\" target=\"_blank\">Trans-Tasman Business Circle</a>.</p><p>· Delivered a successful <a href=\"https://buscircle.com/women-leaders/\" target=\"_blank\">study tour of women leaders to Japan</a> for the Trans-Tasman Business Circle which met sales and reputational targets. Skills utilised include product management, collaboration, operations, contracts, procurement, logistics, programming, marketing and Advisory board liaison.</p><p>· Increase outreach and reputation of a parish in the Anglican diocese by delivering successful performing arts events, refreshed databases, developed eNewsletter communications channel, branding, marketing, PR, design, operations, streaming, recording, artist liaison and FOH.</p><p>· Built new revenue streams for the United National Global Compact Network Australia, by developing & pricing products and drafting prospectuses for exhibitions and sponsorship of major conferences and business events Formulating communications plans.</p><p>· Enabled a sole trader to establish a business by providing advisory services on insurance, risk management, commercial model and sourcing of suppliers. In addition developed brand identity, created a website and collateral.</p>"}, {"role":"Corporate Communications Manager","company":"NEC Australia","endYear":"2024","endMonth":"1","location":"Australia","startYear":"2023","startMonth":"1","currentRole":false,"description":"<p>Subsidiary of Japanese tech fortune 500 company, 110K employees, $24.56bn rev</p><p><strong>Corporate Communications Manager, </strong>reported to Chief Transformation Officer</p><p><strong>Key Responsibilities </strong></p><p>· Responsible for delivery of the planning, development and implementation of all corporate affairs, public relations, content development and communications for tech SaaS product lines such as unified communications, cyber security, networking, data centre infrastructure, telephony systems and quantum computing.</p><p>· Established ‘Project Shine’ - an employee professional development program which explained the corporate narrative and built employee confidence and communication skills.</p><p>· Member of Global Think Tank which met at the <a href=\"https://www.linkedin.com/posts/aliciajwhite_orchestrating-innovation-activity-7107327937355415553-DpSI?utm_source=share&utm_medium=member_desktop\" target=\"_blank\">Global Marcomms Summit</a> in Tokyo to provide advice to head office on messaging and playbook to provide cut through in local markets.</p><p>· Amplified local and global initiatives on <a href=\"https://www.nec.com.au/insights/media\" target=\"_blank\">media webpage</a> to reinforce corporate expertise and reputation.</p><p><strong>Key Achievements </strong></p><p>· Achieved highest <a href=\"https://www.linkedin.com/posts/aliciajwhite_zero600-veterans-activity-7076804809885954048-fAEo?utm_source=share&utm_medium=member_desktop\" target=\"_blank\">individual fundraiser</a> for corporate partner <a href=\"https://zero600.com.au/\" target=\"_blank\">Invictus Australia’s Zero600 challenge</a>.</p>"}, {"role":"Head of External Relations, Corporate Affairs","company":"Energy Networks Australia","endYear":"2022","endMonth":"12","location":"Australia","startYear":"2019","startMonth":"12","currentRole":false,"description":"<p><strong>Head of External Relations, Corporate Affairs</strong>, reported to GM, Corporate Affairs</p><p><strong>Key Responsibilities </strong></p><p>· Delivery of an <a href=\"https://www.energynetworks.com.au/about/en2022-conference-exhibition/\" target=\"_blank\">international energy conference</a>, (the organisation’s second largest source of income) through leading teams of colleagues and suppliers (including procurement & contracts) through interpersonal skills.</p><p>· Successfully managed the delivery of the <a href=\"https://www.energynetworks.com.au/event_type/annual-awards/\" target=\"_blank\">Annual Awards program,</a> with record engagement & nominations from energy network organisations.</p><p>· Augmented corporate reputation through delivering high quality outputs such as the <a href=\"https://www.energynetworks.com.au/resources/reports/2020-reports-and-publications/energy-networks-australia-year-in-review-2019-20/\" target=\"_blank\">Annual Report</a>, <a href=\"https://www.energynetworks.com.au/resources/reports/2022-reports-and-publications/network-innovation-report-2022/\" target=\"_blank\">Innovation</a> and <a href=\"https://www.energynetworks.com.au/resources/reports/2022-reports-and-publications/consumer-engagement-report-2022/\" target=\"_blank\">Consumer Engagement</a> reports, <a href=\"https://www.energynetworks.com.au/resources/reports/2021-reports-and-publications/judging-panel-insights/\" target=\"_blank\">Judging panel insights</a> and other key externally facing materials and campaigns.</p><p>· Led and collaborated with a key stakeholder working group of Communications and Consumer Engagement professionals to encourage information sharing and educational opportunities, with satisfaction of 89%. </p><p>· Contributed as an Independent Advisory Panel member of the University of Queensland’s research project into ‘Deliberative engagement processes on the role of future fuels in the future low-carbon energy mix in Australia’.</p><p><strong>Key Achievements </strong></p><p>· Delivered an <a href=\"https://www.energynetworks.com.au/about/en2022-conference-exhibition/\" target=\"_blank\">international energy conference</a>, with record delegate attendance, rave reviews, financial profitability, <a href=\"https://myevent-live.stream/en2022/vod/index.html\" target=\"_blank\">acclaimed programming</a> and record revenue from exhibitors and sponsors.</p>"}, {"role":"Stakeholder Communications Manager","company":"Transurban Group","endYear":"2019","endMonth":"6","location":"Australia","startYear":"2017","startMonth":"6","currentRole":false,"description":"<p>ASX12 Infrastructure provider in Australia and USA with $2bn revenue and 2K employees</p><p><strong>Stakeholder Communications Manager, Strategy Group, </strong>reported to Senior Manager, Strategic Initiatives</p><p><strong>Key Responsibilities </strong></p><p>· Appointed on a two year contract to manage marketing, stakeholder engagement, communications and customer research for a leading trial of connected and automated vehicles (CAVs) ‘driverless cars’ - both passenger and freight vehicles on motorways.</p><p>· Established strategic relationships and collaborated with leading global stakeholders in the light passenger and trucking industries. </p><p>· Built internal capacity and knowledge through managing an internal seminar program on global mobility topics with guest speakers across concurrent multiple locations. </p><p>· Developed specialist knowledge on the future of mobility - CAVs, electric vehicles and zero emission vehicles.</p><p>· Produced key stakeholder events and reports on the trial results with key partner organisations, which achieved excellent media coverage and stakeholder engagement.</p><p><strong>Key Achievements </strong></p><p>· Augmented corporate positioning through delivering successful launches of CAV trials up the eastern seaboard. </p><p>· Enabled transparency through creating a website (<a href=\"https://cavs.transurban.com/\" target=\"_blank\">cavs.transurban.com</a>) to publish the results of global CAV trials, which includes reports, videos, thought leadership blogs etc.</p><p>· Identified changes to motorway infrastructure to increase safety. </p>"}, {"role":"Marketing Project Manager","company":"Australia Post","endYear":"2017","endMonth":"5","location":"Australia","startYear":"2016","startMonth":"12","currentRole":false,"description":"<p>Australia's largest postal company with $6.6bn revenue and 32K employees</p><p><strong>Marketing Project Manager, Retail Philatelic Division,</strong> reported to Manager Philatelic Group</p><p><strong>Key Responsibilities </strong></p><p>· Appointed on a six month contract to project manage<strong> </strong>all aspects of an <a href=\"https://www.youtube.com/watch?v=r7GztzQkbUs\" target=\"_blank\">International stamp and coin exhibition</a> including building a retail shop, multiple trade stands, venue liaison, procuring security staff & CCTV, rostering 70 colleagues, facilitating exhibits, managing branding, signage, advertising, PR, publications, media, suppliers and wider stakeholder liaison. </p><p><strong>Key Achievements </strong></p><p>· Augmented corporate reputation and achieved financial targets as the project exceeded key metrics such as cementing corporate reputation, securing exhibitors, galvanising the involvement of volunteer colleagues, achieved projected attendance (7000 people) and revenue.</p>"}, {"role":"Director Marketing, Communication and Stakeholder Engagement","company":"Department of Economic Development, Jobs Transport & Resources, Victorian Government","endYear":"2016","endMonth":"9","location":"Victoria, Australia","startYear":"2011","startMonth":" 7","currentRole":false,"description":"<p><a href=\"https://cpv.vic.gov.au/\" target=\"_blank\">Safety regulator</a> of commercial passenger vehicles, disability transport program with $101m budget & 160+ employees</p><p><strong>Director Marketing, Communication and Stakeholder Engagement, </strong>reported to CEO on leadership team</p><p><strong>Key Responsibilities </strong></p><p>· Member of the leadership team and presented to the board.</p><p>· Responsible for corporate planning and delivery of marketing, communication, stakeholder engagement and call centre portfolios.</p><p>· Managed and motivated a team of 18 professionals to ensure business targets were met.</p><p>· Led a multi-disciplinary division that established, built and strengthened the organisations’ brand and relationships with its internal and external stakeholders.</p><p>· Communicated with the public and other stakeholders on regulation, government initiatives, taxi and hire car related issues that arose in the public domain.</p><p>· Delivered concurrent complex projects with significant budgetary responsibility.</p><p>· Oversee the administration of a $9m State Government grant program for local government.</p><p><strong>Key Achievements </strong></p><p>· Led the development of a digital strategy to transform business processes into e-commerce and online channels.</p><p>· Rebranded an entire organisation including developing a brand identity and implementing over 200 items of collateral, compliance and office uniforms, cars decals, customer service centre, website and intranet. This was achieved in nine months with 500K budget. By launch date the organisation and re-energised workforce projected a unified professional image to the public.</p><p>· Overhauled a consumer satisfaction research program, which had limitations of methodology, narrow scope and skewed results. It now runs online (instead of by telephone), for half as long (10 mins), a third of the cost ($50K), enlarged scope (regional as well as metro) and more accurate results (due to more proportionate representation across age ranges of the population).</p><p>· Created a highly cohesive team of 17 with improved morale, who deliver quality outputs through a number of techniques. These included instituting robust personal development plans, mentoring, sharing of experience, performance management, regular team meetings, timely communication and clear succession planning.</p><p><strong> </strong></p>"}, {"role":"Seven roles in 12 years in Corporate Affairs, Marketing, Communications, Stakeholder Engagement, Billing, Analyst Relations","company":"Telstra Corporation Limited","endYear":"2011","endMonth":"12","location":"Australia","startYear":"2010","startMonth":"1","currentRole":false,"description":"<p><a href=\"https://www.telstra.com.au/\" target=\"_blank\" style=\"color: purple;\">Australia's largest telecommunications and media company</a> with $26bn revenue and 32K employees</p><p>Senior Partner Performance Manager, Telstra Consumer, 2010 – 2011</p><p>Senior Industry Analyst Relations Advisor, Strategic Marketing 2008 – 2009 </p><p>Principal Communications Specialist – Telstra Product Management 2006 – 2008 </p><p>Communications and Stakeholder Management Manager, Billing Directorate 2005 – 2006</p><p>Strategic Communication, Reporting and Program Manager, Infrastructure Services 2004 – 2005</p><p>Communications Manager, Telstra Country Wide 2000 – 2004</p><p>Public Affairs Manager, Finance & Administration 1999 – 2000</p><p><span style=\"color: rgb(31, 73, 125);\"> </span></p>"}]
Career & Personal Growth
My career goal is...
I'm looking for a senior corporate affairs role which is varied and involves stakeholder engagement, communications and marketing.
My personal goal is...
To keep learning, to be a positive force and add value to wherever I am.
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Work Preference
Prefered Working Location
Melbourne, VIC
Work Preference
WIP
Expertise & Skills
Primary Expertise
Marketing
Secondary Expertise
Project - Program - Product Delivery
Seniority Level
25 - 30 years
Key Skill
Accountability,Advertising,Attention to detail,Business management,Communication,Confidence,Decision making,Dependability,Editing,Evaluating,Brand,Integrity,Organizing,Problem solving,Program management,Programming,Researching,Resilience,Strategic planning,Market Research & Consumer Insights
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning