[{"role":"Founder & General Manager, Marketing","company":"DC Consulting","location":"Sydney, Australia","startYear":2019,"startMonth":"2","currentRole":true,"description":"Developed brand & visual identity, positioning, launched website, socials, PR & communication strategy for arts startup, StorySALOON, in collaboration with the Founder in a 6-week timeline. Engaged by DEFINING LEADERS Principals to lead a creative workshop that delivered a brand refresh, website audit, multi-channel content updates, and a targeted social strategy to generate new B2B business leads. Transition the PR agency PUSH PLAY MEDIA + EVENTS to a digital marketing agency. Streamlined processes, established digital suppliers, and promoted new digital offerings to new & existing clients to drive new revenue. New clients acquired in 2025 include women’s health clinic, Ponti Health, and tech music startup, MusoLingo. Currently being briefed on marketing & communications strategy projects and requirements."}, {"role":"Marketing Lead / Special Projects (Interim)","company":"OMA (Outdoor Media Association)","location":"Sydney, Australia","startYear":2024,"startMonth":"2","currentRole":true,"description":"Initially engaged for an interim 6-month full-time contract (still employed on a project basis). Reporting to the CEO, to lead the marketing and memberships communications, plus onboard a new 4-person marketing team. Orchestrated 10+ major events in 5 months from planning to post-event analysis including the annual OMA Conference (250 people), OMA Industry Awards (300 people), and MOVE Brand Launch (VIP event). Led key national sponsorships with MFA EX (Syd & Melb), IMAA, and Cannes Young Lions, amplifying OMA's visibility and engagement with Members, Media Agencies, and Creatives via co-branded events, digital communications, and socials. Conducted a comprehensive assessment and transitioned from Salesforce to HubSpot as the preferred CRM partner including website re-platforming, email marketing, and reporting tools to optimise member onboarding, retention, and communication."}, {"role":"Head of Marketing","company":"Shoes & Sox (Kids’ Shoe Retailer)","endYear":2023,"endMonth":"10","location":"Sydney, Australia","startYear":2022,"startMonth":"11","currentRole":false,"description":"Reported to the General Manager and member of the leadership team. Led and coached a 6-person marketing team for Australia’s largest kids’ shoe retailer (100+ stores & e-commerce). Formulated and implemented Shoes & Sox’s brand re-positioning, plus marketing and communication strategy. Oversaw all go-to-market campaigns including Back to School, Black Friday & Cyber Monday, Boxing Day, and School Holiday campaigns, to boost in-store and online sales, while educating customers with engaging content. Managed annual marketing and sales calendar, and marketing & media budget to drive revenue and growth. Accountability and development of seasonal creative concepts, digital marketing (organic & paid search, display & programmatic ads, SMS & email marketing, web push), social media (organic & paid), retail marketing (POS, in centre marketing, events & activations), automated customer journeys, and affiliate marketing. Established successful strategic partnerships with agencies (Clemenger BBDO, Kiin Creative Agency, Ignite Search) and marketplaces (THE ICONIC & Myer) to grow brand & sales campaigns, SEO, and in-store locations. Collaborated with strategic community partners, Aspect (Autism Spectrum Australia), Camp Quality (Kids cancer charity), and Treadlightly (shoe recycling initiative) on mutually beneficial initiatives and events."}, {"role":"Senior Marketing Manager","company":"Scentre Group BrandSpace","endYear":2022,"endMonth":"10","location":"Sydney, Australia","startYear":2021,"startMonth":"7","currentRole":false,"description":"Developed annual strategic trade marketing plan and key campaigns for Australia and New Zealand in line with business goals and priorities to build awareness and consideration for BrandSpace amongst media, marketing leaders, and advertising professionals, including Easter, Mother’s Day, Father’s Day, Black Friday, and Christmas. Directed research initiatives, analysed data, and interpreted audience insights to translate these into compelling marketing and trade campaign messages and sales presentations utilised by the national sales teams. Facilitated leadership and mentorship to the BrandSpace Marketing team, imparting specialist marketing expertise and developing their capability in trade media, video content, and agency events."}, {"role":"Senior Manager, Communications & Change","company":"Commonwealth Bank","endYear":2021,"endMonth":"6","location":"Sydney, Australia","startYear":2020,"startMonth":"4","currentRole":false,"description":"Senior member and culture lead in the Data and Decision Science (DDS) team, focusing on leveraging data science, machine learning, and artificial intelligence to enhance customer experiences and develop innovative solutions to complex business problems and customer pain points. Developed and executed annual DDS Communication & Change strategy during team restructuring and COVID. Worked directly with the leadership team and key stakeholders to deliver engaging internal and external communications, change communications, training, and workflows. Consulted with data scientists and technical teams and translated complex communications into simple communications for non-technical audiences for briefings, workshops, and media."}, {"role":"Head of Marketing (Interim)","company":"Jaxsta","endYear":2019,"endMonth":"12","location":"Sydney, Australia","startYear":2019,"startMonth":"7","currentRole":false,"description":"Reported to CEO/ Co-founder and member of senior leadership team. Jaxsta is the largest music credits database globally, solving the music industry’s metadata issues. Delivered and executed a 90-day marketing strategy. Nurtured key global partnerships to drive awareness in priority launch markets, including the U.S., UK, and Australia. Prepared investor relations presentations and monthly marketing board reports. Successfully launched a branded podcast, 'Humans of Music', featuring some of the world’s leading musicians, to drive awareness and consideration for Jaxsta. Facilitated 3 weeks of User Acceptance Testing (UAT) with music industry leaders, music artists, and producers to ensure the product was aligned with market expectations on features, functionality, and pricing."}, {"role":"Executive Project Officer (Interim)","company":"ACS (Australian Computer Society)","endYear":2019,"endMonth":"1","location":"Sydney, Australia","startYear":2018,"startMonth":"6","currentRole":false,"description":"Reported to the CEO as part of the senior leadership team at ACS, the leading professional association representing Australia’s technology community across industry, government, and education. Developed exceptional and professional relationships with Board members and multiple ACS Committees. Engaged with senior stakeholders and government officials at Federal and State levels to drive the launch of key reports and influence national ICT and digital policy development. Project managed and launched 10+ ACS reports and white papers in collaboration with leading partners including Universities, PWC, Deloitte, and CSIRO's Data 61 on game-changing topics such as Blockchain, Artificial Intelligence (AI), and Internet of Things (IoT)."}, {"role":"Account Director","company":"Wellcom Worldwide","endYear":2018,"endMonth":"5","location":"Sydney, Australia","startYear":2017,"startMonth":"3","currentRole":false,"description":"Account Director on the agency's second-largest account, Stockland. A multi-million-dollar account across 4 key Stockland business units, Stockland retail shopping centres, residential, retirement living, and corporate teams. Led and motivated a team of 6 client service direct reports managing 150-200 live jobs weekly. Presented and converted proactive agency ideas in areas of strategic importance to Stockland, including digital retail signage & content creation, augmented reality, virtual reality, and digital transformation. Delivered comprehensive monthly client financial reports, forecasting, creative, and campaign analysis."}, {"role":"Deputy Director, Strategic Marketing & Recruitment (Interim)","company":"UTS (University of Technology Sydney)","endYear":2017,"endMonth":"2","location":"Sydney, Australia","startYear":2016,"startMonth":"2","currentRole":false,"description":"Reported to the Chief Marketing & Communications Officer and member of the senior leadership team. Supported and inspired direct reports and 25 indirect reports from 7 Faculty marketing teams. Actively contributed to and approved all 7 Faculty’s annual marketing strategies and activity calendars to ensure they met KPIs and recruitment targets for undergraduate and postgraduate. Led and implemented the digital transformation across the Marketing & Communications Unit (MCU), including new CRM software (Hobsons), marketing automation (Salesforce), programmatic advertising, UTS website transformation, and UTS brand refresh and rollout. Negotiated and administered new vendor contracts in strict compliance with UTS policy and procedures. Implemented a positive change management plan for MCU in collaboration with the Human Resources team."}, {"role":"Content Marketing Manager","company":"FOXTEL","endYear":2012,"endMonth":"6","location":"Sydney, Australia","startYear":2003,"startMonth":"9","currentRole":false,"description":"Held 3 senior marketing roles at FOXTEL including Content Marketing Manager, Marketing Communications Manager, and Marketing Manager for 6 channels (COMEDY CHANNEL, FOX Classics, CI, History Channel, Bio, and W). Promoted to head up the FOXTEL Channel Integration department, overseeing a 3-person marketing team. Managed key channel relationships with 100+ FOXTEL TV Channel partners (international and local), including FOX SPORTS, Disney Channels, MTV, BBC Channels, LifeStyle Channels, and National Geographic Channels. Collaborated with FOXTEL Sales & Marketing teams and led channel-specific promotions across media (on-air, print, OOH, digital, shopping centre kiosks, and customer contact centre)."}, {"role":"Marketing Communications Manager","company":"ADSHEL","endYear":2003,"endMonth":"9","location":"Sydney, Australia","startYear":1998,"startMonth":"10","currentRole":false,"description":"Promoted twice and held 3 senior marketing roles including Marketing Communications Manager, Australia & New Zealand."}, {"role":"Promotions Representative/Marketing Coordinator","company":"Sony Music Entertainment","endYear":1998,"endMonth":"10","location":"Sydney, Australia","startYear":1994,"startMonth":"9","currentRole":false,"description":"Promoted twice and held 3 marketing roles marketing and promoting local and international artists including Mariah Carey, Billy Joel, Ricky Martin, Bruce Springsteen, Tina Arena, and Midnight Oil."}]