[{"role":"Head of Employer Brand","company":"IAG","endYear":2025,"endMonth":"1","location":"Sydney, Australia","startYear":2022,"startMonth":"1","currentRole":false,"description":"Engaged to establish the Employer Brand function for Australia and Aotearoa New Zealand’s largest general insurance group, using a multi-discipline approach across Corporate Affairs & Sustainability, Talent Acquisition and People & Culture. Led new EVP launch, brand strategy refresh, and Aboriginal visual identity creation. Achievements include raising IAG to #2 Best Employer in Australia in 2024."}, {"role":"Founder and Director","company":"AP Collaborate Pty Ltd","location":"Sydney, Australia","startYear":2019,"startMonth":"1","currentRole":true,"description":"Own consultation business focused on leadership communication, part of virtual creative agency MASH, advisory alumnus for FutureFit & Co. Work involves designing EVP for brands like NRMA Expeditions and advising prominent leaders including a Nobel Laureate."}, {"role":"Director of Communications","company":"Westpac Group","endYear":2022,"endMonth":"1","location":"Sydney, Australia","startYear":2017,"startMonth":"1","currentRole":false,"description":"Led communications for Westpac’s fintech transformation in mortgages, delivering consumer-styled content in a corporate environment. Recognized in Top 100 performers 2018, implemented change initiatives post-Royal Banking Commission, developed award-nominated learning programs."}, {"role":"Strategic Comms Lead","company":"PwC’s The Difference","endYear":2017,"endMonth":"1","location":"Sydney, Australia","startYear":2015,"startMonth":"1","currentRole":false,"description":"Supported national and global organisations with creative communications through transformation and change, purpose and vision strategies. Worked on international conferences and large-scale experiential content."}, {"role":"Director of Public Relations","company":"Carnival Australia","endYear":2015,"endMonth":"1","location":"Sydney, Australia","startYear":2012,"startMonth":"1","currentRole":false,"description":"Lead content strategist, creator, and crisis manager. Achievements include exclusive multi-broadcast deal negotiation and successful campaign boosts like the 'Two Ships' campaign leading to significant booking increases."}, {"role":"Tourism New Zealand","company":"London, Auckland and Sydney","endYear":2012,"endMonth":"1","location":"Sydney, Australia","startYear":2003,"startMonth":"1","currentRole":false,"description":"Developed and implemented consumer communication strategies to promote NZ as a top holiday destination. Notable for strong media partnerships and impactful events."}]