
August 14, 2025
Sheldon
Davies
he/him/his
Brand strategy and creative consultant
New South Wales
Brand statement
Career Journey
Career Story
I’m a brand strategy and creative consultant with over 25 years of experience. I've helped all kinds of businesses and organisations produce highly polished branding and communications that not only reflect their desired brand image, but also reflect the hearts and minds of their target audience.
I’ve worked with large national and multi-nationals in finance, mining, agriculture and more; a host of Federal and State Government departments; and a wide range of small to medium sized enterprises.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[{"role":"chief brand polisher","company":"freelance","endYear":"","endMonth":"","location":"Remote","startYear":"2012","startMonth":"8","currentRole":true,"description":"<p><span style=\"color: rgba(0, 0, 0, 0.9);\">Help organisations create highly polished branding and communications that reflect their target audience. Collaborate with agencies and in-house teams, working on location and remotely. Experienced in every stage of the branding process from strategy and design to creative development and execution.</span></p><p><br></p><p><span style=\"color: rgba(0, 0, 0, 0.9);\">Worked with Achmea Australia, Australian Crime Commission, BHP, Can-Am, Chemika, Deloitte, Department of Agriculture and Water Resources, IAG, Liquor & Gaming NSW, Mallinckrodt Pharmaceuticals, NAB, National Mental Health Commission, NSW Department of Premier and Cabinet, Organ and Tissue Authority, Orthopaedic Outreach, Powerlink, Sydney Water, Telstra, Transgrid, Transport for NSW, Trek, Virbac Australia, Westmead Heart Centre for Children, Westpac.</span></p>"}, {"role":"creative director","company":"folk","endYear":"2012","endMonth":"8","location":"Sydney, Australia","startYear":"2005","startMonth":"4","currentRole":false,"description":"<p><span style=\"color: rgba(0, 0, 0, 0.9);\">Primary responsibilities were to improve the creative work; build client confidence and agency profile; help grow the business; mentor and manage the creative team in the design and production of all print and digital projects; as well as doing my fair share of the work.</span></p><p><br></p><p><span style=\"color: rgba(0, 0, 0, 0.9);\">Helped re-establish the interactive department and user experience offering. Championed the growth and quality of the agency’s video work. Established an in-house photography studio. </span></p><p><br></p><p><span style=\"color: rgba(0, 0, 0, 0.9);\">Worked with Australian Rugby Union, CA Technologies, Cancer Institute NSW, Deloitte, FaHCSIA, GraysOnline, Macquarie Bank, Office of Environment and Heritage, Orica, Sydney Water, Tabcorp, Transfield, TransGrid, Verizon.</span></p>"}, {"role":"senior designer","company":"momentum design","endYear":"2005","endMonth":"4","location":"Sydney, Australia","startYear":"2004","startMonth":"4","currentRole":false,"description":"<p><span style=\"color: rgba(0, 0, 0, 0.9);\">Design and production of personalised direct marketing campaigns, annual reports, online banner advertising, FMCG packaging, POS collateral, animated presentations, production and art direction of photography. </span></p><p><br></p><p><span style=\"color: rgba(0, 0, 0, 0.9);\">Worked with AAPT, ASX, David Jones, Graincorp, Revlon, Weight Watchers.</span></p>"}, {"role":"senior designer","company":"heywood","endYear":"2004","endMonth":"4","location":"Sydney, Australia","startYear":"2001","startMonth":"6","currentRole":false,"description":"<p><span style=\"color: rgba(0, 0, 0, 0.9);\">Brand development and identity design, design and production of printed and online annual reports, Flash animated landing pages, websites and corporate presentations, environmental graphics and signage, production and art direction of photography. </span></p><p><br></p><p><span style=\"color: rgba(0, 0, 0, 0.9);\">Present work to clients, mentor junior designers, oversee work of freelancers, attend press checks.</span></p><p><br></p><p><span style=\"color: rgba(0, 0, 0, 0.9);\">Worked with AMP, BATA, Capral Aluminium, Cashcard, Centennial Coal, Coates Hire, GIO, Macquarie Goodman, NSW Rugby, Perpetual Investments.</span></p>"}, {"role":"art director","company":"barnes mcculloch","endYear":"2001","endMonth":"3","location":"Sydney, Australia","startYear":"1996","startMonth":"2","currentRole":false,"description":"<p><span style=\"color: rgba(0, 0, 0, 0.9);\">Design and production of ATL and BTL advertising campaigns, catalogues, brochures, logos, environmental graphics, FMCG packaging, animated presentations. Talent casting, production and art direction of photography.</span></p><p><br></p><p><span style=\"color: rgba(0, 0, 0, 0.9);\">Worked with Australian Hearing, Darrell Lea, Elgas, Granny May’s, HPM, Huhtamaki Van Leer, Michel’s Patisserie, So Natural Foods, Soul Pattinson Chemist, Sunbeam.</span></p>"}, {"role":"graphic designer","company":"gra collective","endYear":"1996","endMonth":"2","location":"Sydney, Australia","startYear":"1992","startMonth":"6","currentRole":false,"description":"<p><span style=\"color: rgba(0, 0, 0, 0.9);\">Design and production of BLT advertising, catalogues, brochures, logos, magazines, newsletters and packaging. Art direction of photography in studios and on-location. Co-managed studio of four designers.</span></p><p><br></p><p><span style=\"color: rgba(0, 0, 0, 0.9);\">Worked with Asics, Bernina, Ferodo, Netti, Shimano, Sportscene, Windscreens O’Brien, Yamaha Motorcycles and Watercraft.</span></p>"}]
Career & Personal Growth
My career goal is...
Help as many brands as possible to stand out and make meaningful connections with those that matter – empowering them to be their best.
My personal goal is...
To enjoy each day and be grateful for what I have.
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Work Preference
Prefered Working Location
Sydney
Work Preference
WIP
Expertise & Skills
Primary Expertise
Design
Secondary Expertise
Strategy
Seniority Level
25 - 30 years
Key Skill
Attention to detail,Collaboration,Conceptual thinking,Creative thinking,Design principles,Design software,Directing,Editing,Brand,Design Thinking,Flexibility,Graphic design,Photo and video editing,Problem solving,Storytelling,Strategic planning,Strategy,Writing
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning