[{"role":"National Head of Content","company":"Deloitte Australia","endYear":"2024","endMonth":"12","location":"Melbourne ","startYear":"2020","startMonth":"1","currentRole":false,"description":"<p>I led Deloitte’s national content strategy, focused on amplifying the brand voice and nurturing stronger client relationships. Guiding a 40-strong creative group and collaborating across functions, I helped shape complex thought leadership and multi-channel campaigns. These initiatives brought complex ideas to life as clear, compelling stories that created real connection and delivered meaningful business growth.</p><p><br></p><p>I built and mentored a team of senior content professionals, encouraging innovation and adaptability in a fast-paced market. Working closely with senior leaders, I helped them craft authentic narratives and communicate with confidence across channels, ensuring all content aligned with broader business goals.</p><p><br></p><p>Through data-driven insights, I continuously refined our approach to optimise audience engagement and market positioning. Throughout, I championed emotional intelligence and human-centred leadership, making sure our content wasn’t just strategic but also genuinely connected with people.</p>"}, {"role":"National Content Manager","company":"Deloitte Australia","endYear":"2019","endMonth":"12","location":"Sydney","startYear":"2014","startMonth":"8","currentRole":false,"description":"<ul><li>Defined and executed Deloitte’s enterprise-wide editorial and content strategy to elevate brand positioning, strengthen market differentiation, and increase competitive advantage</li><li>Led the development of thought leadership platforms and strategic content initiatives that unlocked new business opportunities and deepened client engagement across priority sectors</li><li>Directed the creation and governance of integrated, multi-channel content that consistently translated brand strategy into high-impact storytelling, driving resonance with diverse audiences</li><li>Built and scaled high-performing content teams equipped to innovate within a dynamic market environment, embedding a culture of adaptability, insight-led creativity and measurable impact</li><li>Advised senior executives and C-suite leaders on strategic storytelling, brand voice, and executive presence to amplify thought leadership across digital and traditional ecosystems</li><li>Applied content intelligence and performance analytics to inform strategic decision-making, fine-tune engagement approaches, and continuously evolve market positioning</li><li>Collaborated across functions to ensure content initiatives directly supported broader business objectives, including reputation, revenue, and relationship goals</li><li>Embedded emotional intelligence and human-first leadership principles in all aspects of content creation, coaching, and communication to reflect the evolving expectations of modern audiences.</li></ul>"}, {"role":"Team Assist & Content Lead","company":"Deloitte Australia","endYear":"2014","endMonth":"","location":"Melbourne","startYear":"2010","startMonth":"3","currentRole":false,"description":"<p>Developed and executed high-level content strategies for financial advisory services. Led the creation of executive-level thought leadership, reports, and digital content campaigns. Provided coaching on best-practice content marketing and social media strategy to senior leaders. Drove engagement through targeted content initiatives. Key achievements included pioneering content-led engagement strategies and training professionals on leveraging content for brand building.</p>"}, {"role":"Recruitment Assistant & Copywriter","company":"Boston Kennedy","endYear":"2010","endMonth":"3","location":"Melbourne","startYear":"2009","startMonth":"2","currentRole":false,"description":"<p>Developed employer brand messaging and recruitment content to attract senior-level talent. Provided coaching on resume positioning and personal brand narratives for executive candidates. Conducted market research and analysis to inform recruitment strategy and industry insights.</p>"}, {"role":"Executive Assistant to Programme Directors","company":"London Business School","endYear":"2008","endMonth":"10","location":"London, United Kingdom","startYear":"2007","startMonth":"11","currentRole":false,"description":"<p>Developed executive communication materials and briefing documents. Led cross-functional coordination for global executive education programmes. Provided strategic insights to Programme Directors on market trends and competitor positioning.</p>"}, {"role":"Executive Assistant to HR Senior Executives","company":"Burberry","endYear":"2007","endMonth":"11","location":"London, United Kingdom","startYear":"2007","startMonth":"10","currentRole":false,"description":"<p>Managed talent acquisition processes, including candidate engagement and employer branding. Created executive communications and managed senior stakeholder interactions.</p>"}]