Back
Print Full Profile
August 14, 2025
Rachel
Wong
COO/CFO
Victoria
Brand statement
Career Journey
Career Story
I’m an experienced COO/CFO in startups, scaleups and private companies with a track record of connecting strategy to execution, leading teams, and driving operational and financial performance. I’m looking for collaborative fractional or part-time roles where I can act as an integrator, enable leadership teams, and ensure strategic priorities are delivered efficiently.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[{"role":"Chief Operating Officer","company":"The Separation Guide","location":"Melbourne, AUS","startYear":2023,"startMonth":"4","currentRole":true,"description":"2IC to CEO/Founder, initially joining the company as their Finance Director. Built and led a high-performing team, overseeing all 14 staff across HR, Product, Finance, Marketing, Sales and Customer Experience. Empowered to be the key decision maker within the organisation, problem solving and resolving roadblocks and challenges company-wide. Raised ~$500k of seed capital from external investors. Implemented scalable systems and processes in finance and operations. Successfully launched new B2C and B2B tech SaaS products. Supported Enterprise-level Business Development activities. Restructured advisory support to accelerate growth (e.g. R&D). Responsible for cash flow decisions and resource allocation. Successfully led a strong company culture and collaborative team environment, including a strong sense of accountability. Exposure to key systems: Xero, Trello, Maxio, GSuite, Hubspot, PowerBI."}, {"role":"Head of Finance","company":"July","endYear":2022,"endMonth":"11","location":"Melbourne, AUS","startYear":2019,"startMonth":"11","currentRole":false,"description":"First Finance hire and employee number 5 (~50 employees when I left). Worked closely with the founders on Finance, Strategy and Operations to scale the business from $250k to over $25m revenue in 3 years (despite Covid) resulting in multiple awards including Australia’s Fastest Growing SME by SmartCompany, Mumbrella’s Travel Brand of the Year and more. Raised additional capital from investors during the peak of Covid-19. Owned end to end P&L, Balance Sheet and Cash Flow management for the company; resulting in a profitable business from 2022. Significantly improved cash flow by executing successful grant applications (e.g. R&D, EMDG) and renegotiation of key contracts. Responsible for Board reporting, stakeholder management and investor communications. Business partnered with Marketing, Operations, Supply Chain and Tech. Implemented systems and processes for successful launch in international markets (China, USA). Managed Retail Operations during an especially difficult period of Covid-19 lockdowns and repeated forced store closures."}, {"role":"Group Financial Controller","company":"Global Student Accommodation (GSA) Australia Pty Ltd","endYear":2019,"endMonth":"11","location":"Melbourne, AUS","startYear":2018,"startMonth":"6","currentRole":false,"description":"The company’s first Finance hire; built the Finance Team, processes and reporting from scratch as the company very quickly grew its portfolio from 1 to 4 properties across Australia scaling from zero to over $30m in revenue. Worked closely with the Operations teams to successfully open each property from pre-opening through to student check-ins, including executing pricing and discount strategies for revenue growth and achieving occupancy targets."}, {"role":"Senior Finance Manager","company":"iQ Student Accommodation","endYear":2018,"endMonth":"3","location":"London, UK","startYear":2017,"startMonth":"5","currentRole":false,"description":"Managed a team of 7 at Head Office as well as the offshore team in India (QX outsourcing) overseeing Finance for over 40 properties. Business partnered with Operations, Site Managers and Marketing to understand variances to budget and communicate commercial strategies and actions to help achieve their revenue, opex and capex budgets. Supported the implementation of new front office system, StarRez."}, {"role":"Financial Accountant","company":"Imperium Group","endYear":2017,"endMonth":"4","location":"Melbourne, AUS","startYear":2016,"startMonth":"5","currentRole":false,"description":"Managed a team of 4 overseeing Finance for 10 TGI Friday’s restaurants nationwide and 2 luxury hotels in Queenstown, New Zealand."}, {"role":"Senior Accountant - Private Enterprise Audit","company":"KPMG","endYear":2016,"endMonth":"4","location":"Melbourne, AUS","startYear":2013,"startMonth":"5","currentRole":false,"description":"Recognised as an Outstanding Performer year on year; the highest ranking attainable."}]
Career & Personal Growth
My career goal is...
I’m an experienced COO/CFO in startups, scaleups and private companies with a track record of connecting strategy to execution, leading teams, and driving operational and financial performance. I’m looking for collaborative fractional or part-time roles where I can act as an integrator, enable leadership teams, and ensure strategic priorities are delivered efficiently.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0413606860
Email
rachelwongfractional@gmail.com
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Work Preference
WIP
Expertise & Skills
Primary Expertise
Finance
Secondary Expertise
Seniority Level
10 - 15 years
Key Skill
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning
This is a success message.
This is an error message.
This is also an error message.